Masters of Advertising Copy (RLE Marketing)

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000086739
Total Pages : 399 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Masters of Advertising Copy (RLE Marketing) by : J. George Frederick

Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Masters of Advertising Copy

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Author :
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Masters of Advertising Copy by : Justus George Frederick

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Masters of Advertising Copy

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Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (45 download)

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Book Synopsis Masters of Advertising Copy by : Justus George Frederick

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Advertising Copy (RLE Marketing)

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Author :
Publisher : Routledge
ISBN 13 : 1317650344
Total Pages : 348 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Industrial Advertising Copy (RLE Marketing) by : R. Bigelow Lockwood

Download or read book Industrial Advertising Copy (RLE Marketing) written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Masters of Advertising Copy

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Author :
Publisher :
ISBN 13 : 9781315761992
Total Pages : 392 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Masters of Advertising Copy by : Justus George Frederick

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 2015 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Masters of Advertising Copy

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

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Book Synopsis Masters of Advertising Copy by : J. G. Frederick

Download or read book Masters of Advertising Copy written by J. G. Frederick and published by . This book was released on 1946 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting

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Author :
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Masters of Advertising Copy

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (271 download)

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Book Synopsis Masters of Advertising Copy by : Justus George Frederick

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising for Account Holders (RLE Marketing)

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Author :
Publisher : Routledge
ISBN 13 : 1317661710
Total Pages : 236 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Advertising for Account Holders (RLE Marketing) by : Nigel Linacre

Download or read book Advertising for Account Holders (RLE Marketing) written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Industrial Advertising Copy

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Author :
Publisher :
ISBN 13 : 9781315761992
Total Pages : 328 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Industrial Advertising Copy by : Richard Bigelow Lockwood

Download or read book Industrial Advertising Copy written by Richard Bigelow Lockwood and published by . This book was released on 2015 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing/communications

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Author :
Publisher :
ISBN 13 :
Total Pages : 2192 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Marketing/communications by :

Download or read book Marketing/communications written by and published by . This book was released on 1921 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Advertising Copy

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Author :
Publisher :
ISBN 13 : 9781315761992
Total Pages : 328 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Industrial Advertising Copy by : R. Bigelow Lockwood

Download or read book Industrial Advertising Copy written by R. Bigelow Lockwood and published by . This book was released on 2015 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.

Graduate College

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Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Graduate College by : University of Illinois at Urbana-Champaign. Graduate College

Download or read book Graduate College written by University of Illinois at Urbana-Champaign. Graduate College and published by . This book was released on 1969 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising; Its Role in Modern Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Advertising; Its Role in Modern Marketing by : Samuel Watson Dunn

Download or read book Advertising; Its Role in Modern Marketing written by Samuel Watson Dunn and published by . This book was released on 1969 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Directory of Advertising, Marketing, and Public Relations Education in the United States

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Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Directory of Advertising, Marketing, and Public Relations Education in the United States by : Advertising Federation of America. Bureau of Research and Education

Download or read book Directory of Advertising, Marketing, and Public Relations Education in the United States written by Advertising Federation of America. Bureau of Research and Education and published by . This book was released on 1960 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

University of Illinois Bulletin

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Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis University of Illinois Bulletin by :

Download or read book University of Illinois Bulletin written by and published by . This book was released on 1965 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Model Rules of Professional Conduct

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.