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Mastering The Power Of Story
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Book Synopsis The Story Formula by : Kelly C. Swanson
Download or read book The Story Formula written by Kelly C. Swanson and published by Createspace Independent Publishing Platform. This book was released on 2017-04-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of connection and engagement through the power of strategic storytelling. Award-Winning Storyteller and Motivational Speaker, Kelly Swanson, teaches you her Story Formula - a proven blueprint to help you craft strategic stories of impact. This book walks you through the science of story, the six secrets to connection, the three prongs in your connection story, the anatomy of a presentation, and the basic structure for story construction. Bonus chapters include storytelling tips on delivery.
Book Synopsis Creating Signature Stories by : David Aaker
Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Book Synopsis Putting Stories to Work by : Shawn Callahan
Download or read book Putting Stories to Work written by Shawn Callahan and published by Pepperberg Press. This book was released on 2016-03-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Science of Storytelling by : Will Storr
Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Book Synopsis Story Intelligence by : Richard Stone
Download or read book Story Intelligence written by Richard Stone and published by Booklogix. This book was released on 2021-03-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story Intelligence-SQ-helps you become a master of your story, a pursuit indispensable to personal and professional success. By developing your SQ, you'll amplify and unleash every aspect of your intelligence, including your IQ and EQ. In this book, you'll also learn how you're wired for story and the ways it can set a positive trajectory for every facet of your life journey. Developing this level of mastery is imperative today because four in ten Americans have not discovered a satisfying life purpose. Nearly a quarter of us-about one hundred million people-do not have a strong sense of what makes our lives meaningful. We need more than ever ritual fires where we can gather to create new stories that transcend the old metanarratives that no longer enrich and satisfy the yearnings of our hearts and souls. Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire, assisting you in illuminating what the Japanese call "ikigai"-translated loosely as "that which most makes one's life seem worth living." Through mastering story, we believe you can build a more durable source of meaning and personal fulfillment, as well as have a broader impact for good in your community and the world. In this book, you'll also learn how to: harness the power of story to live with greater efficacy; become a more influential communicator; solve complex challenges using story-based solutions; transform your workplace and community; heal old wounds, change dysfunctional beliefs, and bridge differences by resolving deeply seated conflicts; and, acquire the narrative tools to craft a more desirable future.
Book Synopsis Choose Your Story, Change Your Life by : Kindra Hall
Download or read book Choose Your Story, Change Your Life written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.
Download or read book Damn Fine Story written by Chuck Wendig and published by Penguin. This book was released on 2017-10-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Your Audience with Unforgettable Storytelling! What do Luke Skywalker, John McClane, and a lonely dog on Ho'okipa Beach have in common? Simply put, we care about them. Great storytelling is making readers care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling. In Damn Fine Story, you'll explore: • Fretytag's Pyramid for visualizing story structure--and when to break away from traditional storytelling forms • Character relationships and interactions as the basis of every strong plot—no matter the form or genre • Rising and falling tension that pulls the audience through to the climax and conclusion of the story • Developing themes as a way to craft characters with depth Whether you're writing a novel, screenplay, video game, comic, or even if you just like to tell stories to your friends and family over dinner, this funny and informative guide is chock-full of examples about the art and craft of storytelling--and how to write a damn fine story of your own.
Book Synopsis The Situation and the Story by : Vivian Gornick
Download or read book The Situation and the Story written by Vivian Gornick and published by Farrar, Straus and Giroux. This book was released on 2002-10-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the art of personal writing, by the author of Fierce Attachments and The End of the Novel of Love All narrative writing must pull from the raw material of life a tale that will shape experience, transform event, deliver a bit of wisdom. In a story or a novel the "I" who tells this tale can be, and often is, an unreliable narrator but in nonfiction the reader must always be persuaded that the narrator is speaking truth. How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks--and answers. Taking us on a reading tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras. This book, which grew out of fifteen years teaching in MFA programs, is itself a model of the lucid intelligence that has made Gornick one of our most admired writers of nonfiction. In it, she teaches us to write by teaching us how to read: how to recognize truth when we hear it in the writing of others and in our own.
Book Synopsis The American Story by : David M. Rubenstein
Download or read book The American Story written by David M. Rubenstein and published by Simon and Schuster. This book was released on 2019-10-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-founder of The Carlyle Group and patriotic philanthropist David M. Rubenstein takes readers on a sweeping journey across the grand arc of the American story through revealing conversations with our greatest historians. In these lively dialogues, the biggest names in American history explore the subjects they’ve come to so intimately know and understand. — David McCullough on John Adams — Jon Meacham on Thomas Jefferson — Ron Chernow on Alexander Hamilton — Walter Isaacson on Benjamin Franklin — Doris Kearns Goodwin on Abraham Lincoln — A. Scott Berg on Charles Lindbergh — Taylor Branch on Martin Luther King — Robert Caro on Lyndon B. Johnson — Bob Woodward on Richard Nixon —And many others, including a special conversation with Chief Justice John Roberts Through his popular program The David Rubenstein Show, David Rubenstein has established himself as one of our most thoughtful interviewers. Now, in The American Story, David captures the brilliance of our most esteemed historians, as well as the souls of their subjects. The book features introductions by Rubenstein as well a foreword by Librarian of Congress Carla Hayden, the first woman and the first African American to lead our national library. Richly illustrated with archival images from the Library of Congress, the book is destined to become a classic for serious readers of American history. Through these captivating exchanges, these bestselling and Pulitzer Prize–winning authors offer fresh insight on pivotal moments from the Founding Era to the late 20th century.
Book Synopsis The Anatomy of Story by : John Truby
Download or read book The Anatomy of Story written by John Truby and published by Farrar, Straus and Giroux. This book was released on 2008-10-14 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Truby is one of the most respected and sought-after story consultants in the film industry, and his students have gone on to pen some of Hollywood's most successful films, including Sleepless in Seattle, Scream, and Shrek. The Anatomy of Story is his long-awaited first book, and it shares all of his secrets for writing a compelling script. Based on the lessons in his award-winning class, Great Screenwriting, The Anatomy of Story draws on a broad range of philosophy and mythology, offering fresh techniques and insightful anecdotes alongside Truby's own unique approach for how to build an effective, multifaceted narrative. Truby's method for constructing a story is at once insightful and practical, focusing on the hero's moral and emotional growth. As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with—specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience. The foundations of story that Truby lays out are so fundamental they are applicable—and essential—to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.
Book Synopsis Unleash the Power of Storytelling by : Rob Biesenbach
Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Somebody's Daughter by : Ashley C. Ford
Download or read book Somebody's Daughter written by Ashley C. Ford and published by Flatiron Books: An Oprah Book. This book was released on 2021-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER NBCC John Leonard Prize Finalist Indie Bestseller “This is a book people will be talking about forever.” —Glennon Doyle, #1 New York Times bestselling author of Untamed “Ford’s wrenchingly brilliant memoir is truly a classic in the making. The writing is so richly observed and so suffused with love and yearning that I kept forgetting to breathe while reading it.” —John Green, #1 New York Times bestselling author One of the most prominent voices of her generation debuts with an extraordinarily powerful memoir: the story of a childhood defined by the looming absence of her incarcerated father. Through poverty, adolescence, and a fraught relationship with her mother, Ashley C. Ford wishes she could turn to her father for hope and encouragement. There are just a few problems: he’s in prison, and she doesn’t know what he did to end up there. She doesn’t know how to deal with the incessant worries that keep her up at night, or how to handle the changes in her body that draw unwanted attention from men. In her search for unconditional love, Ashley begins dating a boy her mother hates. When the relationship turns sour, he assaults her. Still reeling from the rape, which she keeps secret from her family, Ashley desperately searches for meaning in the chaos. Then, her grandmother reveals the truth about her father’s incarceration . . . and Ashley’s entire world is turned upside down. Somebody’s Daughter steps into the world of growing up a poor Black girl in Indiana with a family fragmented by incarceration, exploring how isolating and complex such a childhood can be. As Ashley battles her body and her environment, she embarks on a powerful journey to find the threads between who she is and what she was born into, and the complicated familial love that often binds them.
Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic
Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Download or read book Story Engineering written by Larry Brooks and published by Penguin. This book was released on 2011-01-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Life Is in the Transitions by : Bruce Feiler
Download or read book Life Is in the Transitions written by Bruce Feiler and published by Penguin. This book was released on 2020-07-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A pioneering and timely study of how to navigate life's biggest transitions with meaning, purpose, and skill Bruce Feiler, author of the New York Times bestsellers The Secrets of Happy Families and Council of Dads, has long explored the stories that give our lives meaning. Galvanized by a personal crisis, he spent the last few years crisscrossing the country, collecting hundreds of life stories in all fifty states from Americans who’d been through major life changes—from losing jobs to losing loved ones; from changing careers to changing relationships; from getting sober to getting healthy to simply looking for a fresh start. He then spent a year coding these stories, identifying patterns and takeaways that can help all of us survive and thrive in times of change. What Feiler discovered was a world in which transitions are becoming more plentiful and mastering the skills to manage them is more urgent for all of us. The idea that we’ll have one job, one relationship, one source of happiness is hopelessly outdated. We all feel unnerved by this upheaval. We’re concerned that our lives are not what we expected, that we’ve veered off course, living life out of order. But we’re not alone. Life Is in the Transitions introduces the fresh, illuminating vision of the nonlinear life, in which each of us faces dozens of disruptors. One in ten of those becomes what Feiler calls a lifequake, a massive change that leads to a life transition. The average length of these transitions is five years. The upshot: We all spend half our lives in this unsettled state. You or someone you know is going through one now. The most exciting thing Feiler identified is a powerful new tool kit for navigating these pivotal times. Drawing on his extraordinary trove of insights, he lays out specific strategies each of us can use to reimagine and rebuild our lives, often stronger than before. From a master storyteller with an essential message, Life Is in the Transitions can move readers of any age to think deeply about times of change and how to transform them into periods of creativity and growth.
