Mastering Digital Marketing Like a Boss ... Beyond Social Media

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Author :
Publisher :
ISBN 13 : 9782367780214
Total Pages : 302 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Mastering Digital Marketing Like a Boss ... Beyond Social Media by : Yann Gourvennec

Download or read book Mastering Digital Marketing Like a Boss ... Beyond Social Media written by Yann Gourvennec and published by . This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maîtriser marketing numérique comme un patron partir de 2014 , on peut supposer que la quasi-totalité des entreprises du monde est pratique marketing numérique d'une manière ou d'une autre . Cependant , le marketing numérique reste un mystère pour beaucoup dans le monde des affaires.

Social Media Marketing Mastery

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Author :
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Mastery by : Graham Fisher

Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Mastering Business Social Media Marketing in Theory & Practice

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Author :
Publisher : JNR via PublishDrive
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Mastering Business Social Media Marketing in Theory & Practice by : Neil Hoechlin

Download or read book Mastering Business Social Media Marketing in Theory & Practice written by Neil Hoechlin and published by JNR via PublishDrive. This book was released on 2018-03-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you've always wanted to promote your business on social media for a while, yet haven’t taken the step due to the complex marketing strategies that thismedium involves, then this book will help you take that first, but most important step. Clear all your doubts, understand the concept and plunge into the world of social media marketing, armed with this book, to see your business grow in leaps and bounds in the coming future. Features of this book: Its all about doing social media marketing the right way. Reader-friendly: The simple sentences and to-the-point approach makes the book a rather easy one to read and understand for almost anybody. It is not a very lengthy book either. So you will be saving quite a lot of time and using it effectively to carry out your marketing efforts (and succeeding) on social media. Categorically impressive: Readers can read the different sections of the book if they feel that they are weak in one specific area. The book is written and organized in such a way, that reading only one section will help you get an idea of what is going wrong in your marketing efforts in that concerned field. If you have hired someone to carry out your social media activities but he is not making use of the tools available on the different channels of social media, then just read about the tools section and that should help you solve your problem. Comprehensive approach: Marketing has been approached as a comprehensive practice in this book, which means that each and every aspect has been discussed in detail - right from preparing your strategies to responding to negative comments - there is no section that the author has missed out on. This book will teach you the following: Prepare for social media marketing Practice social media marketing Types of social media campaigns The Social Media Marketing Voice Pillars of a successful SMM campaign How to respond to criticism Social media marketing platforms Facebook How to market using a Facebook page How to market using Facebook ads How to market using a group on Facebook How to market using Facebook apps Facebook live Bottom line Twitter Sponsored marketing on Twitter YouTube How to promote your product Types of YouTube videos you can use LinkedIn Getting started LinkedIn tips Integrating social media marketing with other forms of marketing Website Marketing through your website Email marketing Ways to integrate Email marketing with social media marketing Mobile marketing Influencer marketing Why an influencer Tips to help you put up a successful influencer Marketing strategy Create the actual influencer campaign Evaluate your social media marketing strategy Why is measuring ROI important Track your following Identify the best times to engage Evaluate reactions to your posts Track mentions Know the demographics of your audience Know your reach Analyze replies and comments on your posts much,much more... Get your copy today!

Mastering Digital Marketing for Starters:

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Author :
Publisher : Partridge Publishing Singapore
ISBN 13 : 154375208X
Total Pages : 238 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Mastering Digital Marketing for Starters: by : Alvin Aw

Download or read book Mastering Digital Marketing for Starters: written by Alvin Aw and published by Partridge Publishing Singapore. This book was released on 2019-07-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.

Mastering the World of Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9781118061749
Total Pages : 143 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

It's the Bottom Line That Matters

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (731 download)

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Book Synopsis It's the Bottom Line That Matters by : Jennifer R Glass

Download or read book It's the Bottom Line That Matters written by Jennifer R Glass and published by Independently Published. This book was released on 2023-12-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the Bottom Line That Matters: Instantly Generate Leads Online with Digital Marketing Tired of spinning your wheels with marketing strategies that don't deliver? It's time to get serious about generating leads and growing your small business--and this book is your roadmap to success. Packed with actionable advice and no-nonsense tactics, this guide cuts through the clutter and shows you how to harness the power of digital marketing to reach more customers and boost your bottom line. Inside, you'll discover: Proven strategies to instantly generate leads across multiple channels, including PPC, social media, email, and more. Step-by-step instructions for creating and executing effective campaigns that drive results. Insider secrets from an experienced marketer who has helped countless small businesses thrive online. Practical tips and templates to make implementation easy, even if you're a complete beginner. Stop wasting time and money on marketing that doesn't work. Grab your copy of It's the Bottom Line That Matters and start generating leads today!

Digital Ascendancy: The Path to Mastery in Digital Marketing

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Author :
Publisher : Ocleno
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Ascendancy: The Path to Mastery in Digital Marketing by : Razu Rahman

Download or read book Digital Ascendancy: The Path to Mastery in Digital Marketing written by Razu Rahman and published by Ocleno. This book was released on 2024-05-31 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to digital marketing mastery with 'Digital Ascendancy: The Path to Success in the Digital Age.' From unraveling the complexities of SEO to crafting captivating content and harnessing the power of social media, this comprehensive guide takes you on a journey through the multifaceted world of digital marketing. Learn how to navigate online advertising platforms, decipher data analytics, and cultivate continuous growth in your career. Whether you're a seasoned professional or just starting out, this book provides invaluable insights, strategies, and best practices to help you thrive in the ever-evolving digital landscape.

Social Shifts

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (837 download)

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Book Synopsis Social Shifts by : Raphael Ogbu

Download or read book Social Shifts written by Raphael Ogbu and published by Independently Published. This book was released on 2024-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "Social Shifts: Mastering Social Media Marketing in 2024" - a comprehensive guide designed to equip you with the knowledge, strategies, and skills needed to navigate the ever-evolving landscape of social media marketing with confidence and mastery. In today's digital age, social media has become a cornerstone of modern marketing strategies, offering unprecedented opportunities for businesses to connect with their audience, build brand awareness, and drive meaningful engagement. However, the social media landscape is constantly shifting, with new platforms, technologies, and trends emerging at a rapid pace. As an author deeply immersed in the world of social media marketing, I understand the challenges and complexities that marketers face in keeping up with these changes. That's why I've created this workbook, drawing upon my years of experience, research, and insights to provide you with actionable guidance and practical exercises to help you thrive in the dynamic world of social media marketing. In "Social Shifts," you'll embark on a journey of discovery, exploring the latest trends, platforms, and strategies shaping the social media landscape in 2024 and beyond. From mastering the fundamentals of social media marketing to harnessing the power of emerging platforms, each chapter is meticulously crafted to provide you with the tools and knowledge needed to succeed in today's competitive digital marketplace. But "Social Shifts" is more than just a book - it's a companion on your journey to mastering social media marketing. With interactive exercises, case studies, and practical examples sprinkled throughout, you'll have the opportunity to apply what you learn in real-world scenarios, reinforcing your understanding and honing your skills along the way. Whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to make your mark in the world of social media, "Social Shifts" is your roadmap to success. So, grab your pen, open your mind, and get ready to embark on a transformative journey through the ever-changing landscape of social media marketing. Here's to mastering the social media landscape in 2024 and beyond. Welcome to "Social Shifts."

Serve Like A Boss

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Author :
Publisher : Donovan Garett Media Co.
ISBN 13 : 1963267044
Total Pages : 139 pages
Book Rating : 4.9/5 (632 download)

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Book Synopsis Serve Like A Boss by : Donovan Garett

Download or read book Serve Like A Boss written by Donovan Garett and published by Donovan Garett Media Co.. This book was released on 2024-04-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Serve Like A Boss," author Donovan Garett presents a comprehensive guide to revolutionizing your business through customer-centric principles. This transformative book is divided into two sections, each offering invaluable insights and actionable strategies to create a thriving customer-centric culture within your organization. Understanding The Customer-Centric Business Model The first section, "Understanding The Customer-Centric Business Model," lays the foundation for building meaningful relationships with your customers. Through thought-provoking chapters such as "The Technology Paradox" and "Develop a Customer-Centric Mindset," readers are challenged to rethink traditional approaches to customer service and embrace a holistic view of customer satisfaction. Creating a Customer-Centric Culture In the second section, "Creating a Customer-Centric Culture," readers are guided through the process of cultivating a workplace culture that prioritizes customers' needs and expectations. From "Training Your Employees to be Customer-Centric" to "Managing Resistance & Creating a Culture of Innovation," each chapter provides practical strategies for aligning every aspect of your organization with the goal of delivering exceptional customer experiences. Why Choose “Serve Like A Boss”? - In-Depth Analysis: "Serve Like A Boss" offers an in-depth analysis of the challenges and opportunities inherent in adopting a customer-centric approach, providing readers with the knowledge and tools they need to succeed in today's competitive marketplace. - Real-World Examples: Drawing on real-world examples and case studies, this book illustrates the transformative power of customer-centricity and inspires readers to apply these principles to their own businesses. - Actionable Advice: With actionable advice and step-by-step guidance, "Serve Like A Boss" invites readers to take concrete steps to build lasting relationships with their customers and achieve sustainable success. Whether you're a seasoned business leader or a budding entrepreneur, "Serve Like A Boss" is an indispensable resource for anyone committed to putting customers at the heart of their business strategy. Table of Contents: SECTION 1: Understanding The Customer-Centric Business Model Chapter 1: The Technology Paradox Chapter 2: Develop a Customer-Centric Mindset Chapter 3: View Profitability Through the Lens of Customer Service Chapter 4: Understand Your Ideal Customer Chapter 5: Leverage Buyer Personas and Customer Feedback SECTION 2: Creating a Customer-Centric Culture Chapter 6: Why is Good Help So Hard To Find? Chapter 7: Train Your Employees to be Customer-Centric Chapter 8: Customer-Centric Leadership and Culture Chapter 9: Manage Resistance & Create a Culture of Innovation Chapter 10: Build a Legacy of Customer-Centricity TOPICS COVERED: Customer-Centric Business Model, Human Interaction, Personalized Experiences, Customer Service, Brand Reputation, Brand Advocacy, Ideal Customer, Buyer Personas, Customer Feedback, Customer-Centric Culture, Employee Training, Leadership Influence, Innovation, Resistance to Change, Long-Term Vision, Business Success, Legacy Building, Exceptional Customer Service, Competitive Marketplace, Entrepreneurship, Business Communication

Digital Marketing Strategies for Bangladeshi Market

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Author :
Publisher : Motaher Hossain
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Strategies for Bangladeshi Market by : Motaher Hossain

Download or read book Digital Marketing Strategies for Bangladeshi Market written by Motaher Hossain and published by Motaher Hossain. This book was released on 2023-08-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.

Social Media Marketing 2024

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (671 download)

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Book Synopsis Social Media Marketing 2024 by : Robert Hill

Download or read book Social Media Marketing 2024 written by Robert Hill and published by Independently Published. This book was released on 2023-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare to take your social media marketing to the next level with "Social Media Marketing 2024." This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024. Inside, you'll discover: In-depth analyses of the newest platforms and technologies shaping the digital sphere. Proven methods for creating captivating content that resonates with your target audience. Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns. Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing. With practical tips, real-world case studies, and actionable advice, "Social Media Marketing 2024" is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you're a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!

Mastering the Game of Life 2

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Author :
Publisher : Paragon Publishing
ISBN 13 : 1782229728
Total Pages : 212 pages
Book Rating : 4.7/5 (822 download)

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Book Synopsis Mastering the Game of Life 2 by : Paul D. Lowe

Download or read book Mastering the Game of Life 2 written by Paul D. Lowe and published by Paragon Publishing. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We live in fragile and somewhat febrile times, so many people feel disenfranchised and powerless as the world spins faster and increasingly unpredictably. This wonderful book is filled with inspirational stories of real people doing real things to make a profound difference. If there was ever a book to inspire a new age of optimism and to catalyse a renaissance for our precious planet then this is it.” Dr Richard Gerver, Educator, Author, Speaker

Introduction to Digital Marketing and Beyond

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Author :
Publisher :
ISBN 13 : 9781980575221
Total Pages : 190 pages
Book Rating : 4.5/5 (752 download)

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Book Synopsis Introduction to Digital Marketing and Beyond by : KOMAL. SHARMA

Download or read book Introduction to Digital Marketing and Beyond written by KOMAL. SHARMA and published by . This book was released on 2018-03-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.

Employer Branding for Competitive Advantage

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Author :
Publisher : CRC Press
ISBN 13 : 1000362264
Total Pages : 186 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Employer Branding for Competitive Advantage by : Geeta Rana

Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Mastering the Job Interview, 10th Edition

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Author :
Publisher : Cerebellum Press
ISBN 13 : 1936572826
Total Pages : 98 pages
Book Rating : 4.9/5 (365 download)

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Book Synopsis Mastering the Job Interview, 10th Edition by : Alexander Chernev

Download or read book Mastering the Job Interview, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2023-10-25 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core skill set most recruiters seek, and provides practical tips for preparing for the job interview. In addition, this book offers guidelines for writing an impactful résumé that will showcase your strengths and highlight your value proposition for the recruiting company. The discussion is complemented by an overview of strategies for managing the personal experience interview and creating a meaningful narrative about your own strengths and weaknesses that showcases your value to the recruiter.

Keyword Intelligence

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118216911
Total Pages : 357 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Keyword Intelligence by : Ron Jones

Download or read book Keyword Intelligence written by Ron Jones and published by John Wiley & Sons. This book was released on 2011-10-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Manager's Guide to Online Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007180188X
Total Pages : 224 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Manager's Guide to Online Marketing by : Jason Weaver

Download or read book Manager's Guide to Online Marketing written by Jason Weaver and published by McGraw Hill Professional. This book was released on 2013-02-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques