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Mass Media Revolution Books A La Carte Edition
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Book Synopsis Mass Media Revolution, Books a la Carte Edition by : J. Charles Sterin
Download or read book Mass Media Revolution, Books a la Carte Edition written by J. Charles Sterin and published by Pearson Education. This book was released on 2011-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books la Carte also offer a great value for your students--this format costs significantly less than a new textbook. Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs
Book Synopsis Mass Media Revolution by : J. Charles Sterin
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Routledge. This book was released on 2017-11-22 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
Book Synopsis The Communications Revolution by : George N. Gordon
Download or read book The Communications Revolution written by George N. Gordon and published by Hastings House Pub. This book was released on 1988-09-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication arts books (er)
Book Synopsis A History of Mass Communication by : Irving Fang
Download or read book A History of Mass Communication written by Irving Fang and published by Taylor & Francis. This book was released on 1997-02-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.
Book Synopsis Media and Revolution by : Jeremy D. Popkin
Download or read book Media and Revolution written by Jeremy D. Popkin and published by University Press of Kentucky. This book was released on 1995 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Wasserstrom, taking the opposite view, argues that the extensive attention paid to the effects of worldwide television coverage of the demonstrations in Tiananmen Square masks the fact that the Chinese students were essentially reworking protest rituals rooted in their country's history and culture long before the modern media era. Owen Johnson, in his essay on the Czechoslovak press during the "Velvet Revolution," likewise downplays the role of the media. The remaining contributors - Jeffrey Brooks, Jack R. Censer, Tim Harris, Thomas C. Leonard, Stephen R. Mackinnon, Michael Mendle, Jeffery A. Smith, Jonathan Sperber, Mark W. Summers - focus on pamphlet literature, newspapers, political cartoons, and the modern electronic media. Together, their wide-ranging views form a balanced and perceptive examination of the impact of the media on the making of history.
Book Synopsis History and Future of Mass Media by : David Demers
Download or read book History and Future of Mass Media written by David Demers and published by Hampton Press (NJ). This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
Book Synopsis Manufacturing Consent by : Edward S. Herman
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.
Book Synopsis Viva Journalism! by : John Calhoun Merrill
Download or read book Viva Journalism! written by John Calhoun Merrill and published by AuthorHouse. This book was released on 2010 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a previous book, John Merrill and Ralph Lowenstein were the first journalism academics in America to predict, correctly, that newspapers and magazines as we know them would soon disappear, to be replaced by digitized products. Drawing on their long experience in journalism and journalism education, they lay out in this book their observations, suggestions and predictions - not only for the American media, but for the education of future journalists. They believe many media moguls have abused their fiduciary responsibility to maintain the financial strength and credibility of the press. They believe few university presidents understand the important relationship between journalism education and political democracy. They describe the chain of neglect that has led to press insolvency, staff unemployment and J-school misdirection. They believe print journalism will be the strongest form of journalism well into the future - although the "print" will not be on paper. It will be on what the authors call an "s-slate," silicon slate, and they believe that every individual from kindergartner to senior citizen will a personal s-slate in the future to retrieve and read books, magazines and newspapers. Merrill and Lowenstein assert that readers of the s-slate will pay for everything they read. The co-authors observe that journalism education's ties to professional journalism are more problematic than at any time in their mutual history, and that there is an unfortunate lack of self-examination about this tragic disconnect in both academe and the mass media. One remedy they suggest is the addition of a half-year to the undergraduate curriculum in which students immerse themselves in an intensive practicum involving print, radio and television. The reward at the end will be a meaningful "certification," in addition to their bachelor's degree. The co-authors also suggest that faculty should serve the media better and teach university administrators better about the true worth of journalism education to the political system.
Book Synopsis Hollywood Nation by : James L. Hirsen
Download or read book Hollywood Nation written by James L. Hirsen and published by Crown Forum. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an updated study, a conservative spokesperson and author of Tales from the Left Coast offers an insightful look at how the line between news and entertainment has become blurred, as well as how the situation has allowed the liberal media to present their political views within entertainment product. Reprint. 15,000 first printing.
Download or read book Book Wars written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Book Synopsis The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by : Landy Chase
Download or read book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking written by Landy Chase and published by McGraw Hill Professional. This book was released on 2011-07-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.
Book Synopsis Mass Media Revolution by : J. Charles Sterin
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Allyn & Bacon. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs
Book Synopsis Mass Media in New World Order by : A. N. Shamsi
Download or read book Mass Media in New World Order written by A. N. Shamsi and published by . This book was released on 2006-01-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media is the vehicle of mass communication which has traversed a long journey from primitive modes to modern sophisticated systems. In the light of the current move towards digitisation, an explosion of multiple channels and information flow points to a revolution in mobile technology that is impossible to ignore. An elaborate account of mass media, its growth and development, and manifestations is detailed in this book.
Book Synopsis Revolution from Within by : Gloria Steinem
Download or read book Revolution from Within written by Gloria Steinem and published by Open Road Media. This book was released on 2012-05-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated: The bestseller “that could bring the human race a little closer to rescuing itself” from the subject of the film The Two Glorias (Naomi Wolf). Without self-esteem, the only change is an exchange of masters; with it, there is no need for masters. When trying to find books to give to “the countless brave and smart women I met who didn’t think of themselves as either brave or smart,” Steinem realized that books either supposed that external political change would cure everything or that internal change would. None linked internal and external change together in a seamless circle of cause and effect, effect and cause. She undertook to write such a book, and ended up transforming her life, as well as the lives of others. The result of her reflections is this truly transformative book: part personal collection of stories from her own life and the lives of many others, part revolutionary guide to finding community and inspiration. Steinem finds role models in a very young and uncertain Gandhi as well as unlikely heroes from the streets to history. Revolution from Within addresses the core issues of self-authority and unjust external authority, and argues that the first is necessary to transform the second. This ebook features an illustrated biography of Gloria Steinem including rare images from the author’s personal collection, as well as a new preface and list of book recommendations from Steinem.
Book Synopsis Revolutions in Communication by : Bill Kovarik
Download or read book Revolutions in Communication written by Bill Kovarik and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.
Book Synopsis The Long Revolution by : Raymond Williams
Download or read book The Long Revolution written by Raymond Williams and published by Broadview Press. This book was released on 2001-03-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Williams, whose other works include Keywords, The Country and the City, Culture and Society, and Modern Tragedy, was one of the world’s foremost cultural critics. Almost uniquely, his work bridged the divides between aesthetic and socio-economic inquiry, between Marxist thought and mainstream liberal thought, and between the modern and post-modern world. When The Long Revolution first appeared in 1961, much of the acclaim it received was based on its prescriptions for Britain in the '60s, which form a relatively brief final section of the whole. The body of the book has since come to be recognized as one of the foundation documents in the cultural analysis of English-speaking culture. The “long revolution” of the title is a cultural revolution, which Williams sees as having unfolded alongside the democratic revolution and the industrial revolution. With this book, Williams led the way in recognizing the importance of the growth of the popular press, the growth of standard English, and the growth the reading public in English-speaking culture and in Western culture as a whole. In addition, Williams’s discussion of how culture is to be defined and analyzed has been of considerable importance in the development of cultural studies as an independent discipline. Originally published by Chatto & Windus, The Long Revolution is now available only in this Broadview Encore Edition.
Book Synopsis The Context Marketing Revolution by : Mathew Sweezey
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
