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Marques De Sport
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Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Author : Publisher :Editions Bréal ISBN 13 :2749521025 Total Pages :387 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport written by C. M. van Stockum and published by . This book was released on 1914 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Pass Higher French, Second Edition by : Douglas Angus
Download or read book How to Pass Higher French, Second Edition written by Douglas Angus and published by Hodder Gibson. This book was released on 2018-12-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: SQA Level: Higher Subject: French First Teaching: August 2018 First Exam: May 2019 Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher French Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success. - Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes - Prepare for the exam with top tips and hints on revision techniques - Get your best grade with advice on how to gain those vital extra marks
Author :Marianne Chappuis Publisher :Jacques de Werra, Université de Genève ISBN 13 :3725560056 Total Pages :146 pages Book Rating :4.7/5 (255 download)
Book Synopsis Sport et propriété intellectuelle / Sport and intellectual property by : Marianne Chappuis
Download or read book Sport et propriété intellectuelle / Sport and intellectual property written by Marianne Chappuis and published by Jacques de Werra, Université de Genève. This book was released on 2009-01-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actes de la Journée de droit de la propriété intellectuelle, organisée à Genève le 2 février 2009, regroupant des contributions de Marianne Chappuis, François Gindrat, Ivan Cherpillod, Heijo Ruijsenaars/Pranvera Këllezi, Nick White et Henry Peter/Jacques de Werra
Book Synopsis The Sports Medicine Physician by : Sérgio Rocha Piedade
Download or read book The Sports Medicine Physician written by Sérgio Rocha Piedade and published by Springer. This book was released on 2019-04-12 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This superbly illustrated book provides information of outstanding quality on the presentation and management of the entire range of sports injuries and conditions likely to be encountered by the sports medicine physician, as well as many other topics relating to sports activity, events, and outcomes. It is the product of close collaboration among members of several ISAKOS committees, and the chapter authors are clinicians and scientists from across the world who are acknowledged experts in sports medicine and orthopedics. The book opens by discussing fundamental topics and principles, covering subjects such as the biomechanics of injuries, physiological demands in sports practice, sports activity at different ages, nutrition and hydration, strength and conditioning, injury prevention, recovery, rehabilitation, and return to play. Subsequent chapters focus in depth on overtraining injuries, neurological disorders, sports trauma to different parts of the body, and special clinical conditions. Further topics to be addressed are different scenarios in sports (e.g., indoor vs outdoor), sports equipment, biologic treatment of sports injuries, major sporting events, and patient-recorded outcome measures.
Book Synopsis Marques de sport by : Patrick Bouchet
Download or read book Marques de sport written by Patrick Bouchet and published by De Boeck Supérieur. This book was released on 2009-10-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.
Download or read book Trade Marks Journal written by and published by . This book was released on 1999 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Handbook of Sport Management by : Leigh Robinson
Download or read book Routledge Handbook of Sport Management written by Leigh Robinson and published by Routledge. This book was released on 2013-03-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Download or read book Commerce Reports written by and published by . This book was released on 1930-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sport, Globalisation and Identity by : Jim O'Brien
Download or read book Sport, Globalisation and Identity written by Jim O'Brien and published by Routledge. This book was released on 2020-10-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport can be a vehicle for the expression of identity, and also a factor in the shaping of identity. This book explores the complex interrelationships between nations, regions and states in the landscape of contemporary international sport, with a particular focus on identity. Exploring important themes such as the geopolitics of sports events, contested identities, and ownership of sport and its impact on sporting cultures, the book presents contemporary and historical cases from around the world, including football in a divided Ireland; sport and the anti-Apartheid movement; Chinese sporting nationalism and soft power; and the role of sport media in the shaping of Catalan identity. This is an important resource for students and researchers working in Sports Studies, Sports Journalism, Sports Management Studies, Sports Marketing, Football Studies, Sport and Identity Studies, Sociology of Sport Studies, and Cultural Studies.
Book Synopsis Football and Colonialism by : Nuno Domingos
Download or read book Football and Colonialism written by Nuno Domingos and published by Ohio University Press. This book was released on 2017-07-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In articles for the newspaper O Brado Africano in the mid-1950s, poet and journalist José Craveirinha described the ways in which the Mozambican football players in the suburbs of Lourenço Marques (now Maputo) adapted the European sport to their own expressive ends. Through gesture, footwork, and patois, they used what Craveirinha termed “malice”—or cunning—to negotiate their places in the colonial state. “These manifestations demand a vast study,” Craveirinha wrote, “which would lead to a greater knowledge of the black man, of his problems, of his clashes with European civilization, in short, to a thorough treatise of useful and instructive ethnography.” In Football and Colonialism, Nuno Domingos accomplishes that study. Ambitious and meticulously researched, the work draws upon an array of primary sources, including newspapers, national archives, poetry and songs, and interviews with former footballers. Domingos shows how local performances and popular culture practices became sites of an embodied history of Mozambique. The work will break new ground for scholars of African history and politics, urban studies, popular culture, and gendered forms of domination and resistance.
Book Synopsis The Science of Climbing and Mountaineering by : Ludovic Seifert
Download or read book The Science of Climbing and Mountaineering written by Ludovic Seifert and published by Taylor & Francis. This book was released on 2016-09-19 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore in depth the science of climbing and mountaineering. Written by a team of leading international sport scientists, clinicians and climbing practitioners, it covers the full span of technical disciplines, including rock climbing, ice climbing, indoor climbing and mountaineering, across all scientific fields from physiology and biomechanics to history, psychology, medicine, motor control, skill acquisition, and engineering. Striking a balance between theory and practice, this uniquely interdisciplinary study provides practical examples and illustrative data to demonstrate the strategies that can be adopted to promote safety, best practice, injury prevention, recovery and mental preparation. Divided into six parts, the book covers all essential aspects of the culture and science of climbing and mountaineering, including: physiology and medicine biomechanics motor control and learning psychology equipment and technology. Showcasing the latest cutting-edge research and demonstrating how science translates into practice, The Science of Climbing and Mountaineering is essential reading for all advanced students and researchers of sport science, biomechanics and skill acquisition, as well as all active climbers and adventure sport coaches.
Author :International Olympic Committee Publisher :Presses Université Laval ISBN 13 :9782763772677 Total Pages :876 pages Book Rating :4.7/5 (726 download)
Book Synopsis Sport, Le Troisième Millénaire by : International Olympic Committee
Download or read book Sport, Le Troisième Millénaire written by International Olympic Committee and published by Presses Université Laval. This book was released on 1991 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Sport and Migration by : Joseph Maguire
Download or read book Handbook on Sport and Migration written by Joseph Maguire and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Handbook explores how sport intersects the experiences of asylum seekers, refugees, workers and migrants. Editors Joseph Maguire, Katie Liston and Mark Falcous bring together esteemed experts who draw on globally diverse cases studies to capture the complexities surrounding sport and migration, revealing how it is embedded in the wider power struggles that characterize global sport.
Book Synopsis Bonne gouvernance dans le sport by : André-Noël Chaker
Download or read book Bonne gouvernance dans le sport written by André-Noël Chaker and published by Council of Europe. This book was released on 2004-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Afin de relever les nombreux défis liés à l'évolution rapide du sport, cette étude offre une vue d'ensemble des législations et moyens réglementaires utilisés par les pouvoirs publics et privés dans vingt pays européens. Le lecteur trouvera ici une évaluation des dernières réglementations, issues des organisations gouvernementales et non gouvernementales, de même que quelques exemples de bonnes pratiques courantes de gouvernance dans les sports.
Book Synopsis Global Sport Marketing by : Michel Desbordes
Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
