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Marketing Today's Academic Library

Author : Brian Mathews
Publisher : American Library Association
ISBN 13 : 0838909841
Total Pages : 193 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Marketing Today's Academic Library by : Brian Mathews

Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Marketing Today's Academic Library

Author : Brian Mathews
Publisher : American Library Association
ISBN 13 : 0838991548
Total Pages : 191 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Marketing Today's Academic Library by : Brian Mathews

Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Predatory Marketing

Author : C. Britt Beemer
Publisher : Crown Business
ISBN 13 : 9780767901895
Total Pages : 0 pages
Book Rating : 4.9/5 (18 download)

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Book Synopsis Predatory Marketing by : C. Britt Beemer

Download or read book Predatory Marketing written by C. Britt Beemer and published by Crown Business. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.

Visual Marketing

Author : David Langton
Publisher : John Wiley & Sons
ISBN 13 : 111814368X
Total Pages : 474 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Visual Marketing by : David Langton

Download or read book Visual Marketing written by David Langton and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Inside Content Marketing

Author : Theresa Cramer
Publisher : Information Today
ISBN 13 : 9781937290061
Total Pages : 0 pages
Book Rating : 4.2/5 (9 download)

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Book Synopsis Inside Content Marketing by : Theresa Cramer

Download or read book Inside Content Marketing written by Theresa Cramer and published by Information Today. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance--drawn largely from incisive profiles and interviews with successful content marketers--demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging, perceptive, and our editors' pick as this year's must-read business title for anyone who is determined to make it in content marketing and thrive in the Age of Brand Journalism.

Mass Affluence

Author : Paul Nunes
Publisher : Harvard Business Press
ISBN 13 : 9781591391968
Total Pages : 296 pages
Book Rating : 4.3/5 (919 download)

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Book Synopsis Mass Affluence by : Paul Nunes

Download or read book Mass Affluence written by Paul Nunes and published by Harvard Business Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

The Essentials of Today's Marketing-2

Author : İnci ERDOĞAN TARAKÇI
Publisher : Efe Akademi Yayınları
ISBN 13 : 625645281X
Total Pages : 358 pages
Book Rating : 4.2/5 (564 download)

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Book Synopsis The Essentials of Today's Marketing-2 by : İnci ERDOĞAN TARAKÇI

Download or read book The Essentials of Today's Marketing-2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN

The Essentials of Today's Marketing

Author : İnci ERDOĞAN TARAKÇI
Publisher : Efe Akademi Yayınları
ISBN 13 : 6256939778
Total Pages : 289 pages
Book Rating : 4.2/5 (569 download)

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Book Synopsis The Essentials of Today's Marketing by : İnci ERDOĞAN TARAKÇI

Download or read book The Essentials of Today's Marketing written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-04-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES Burcu GÖK - Özlem GÜNCAN NEUROGASTRONOMIC MARKETING Ceyhun UÇUK HR MARKETING Çağla DEMİR REMARKETING and RETARGETING Doğuş YÜKSEL STEALTH MARKETING Gizem TOKMAK DANIŞMAN MARKETING 5.0 Gürkan ÇALIŞKAN - Yakup ERDOĞAN GLOBAL MARKETING M. İhsan ÇUBUKCU SOCIAL MARKETING AND NONPROFIT ORGANIZATIONS Melda ASLAN BUZZ MARKETING Nilgün KÖKSALAN ETHICS OF DIGITAL MARKETING Özlem KARAMAN HYPER PERSONALIZED MARKETING Sefa Emre YILMAZEL MOBILE MARKETING Sena ALTIN SENSORY MARKETING Serhat BİNGÖL SUSTAINABLE MARKETING Sinem SARGIN SOCIAL MEDIA MARKETING Yakup ERDOĞAN - Gürkan ÇALIŞKAN BIG DATA MARKETING Murat SAKAL

Preparing for Growth and Marketing in Today's Church

Author : Michael Dixon
Publisher : Covenant Books, Inc.
ISBN 13 : 1640037055
Total Pages : 155 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Preparing for Growth and Marketing in Today's Church by : Michael Dixon

Download or read book Preparing for Growth and Marketing in Today's Church written by Michael Dixon and published by Covenant Books, Inc.. This book was released on 2022-08-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Churches are facing a crisis of epidemic proportions: attendance is dropping, empty pews are not being refilled, and doors are closing! Unfortunately, the leadership in today's churches are not trained, nor equipped, to handle this crisis. Leaders at all levels must know how to be an effective leader and communicate in a 360-degree radius effectively with each person they are in contact with. Knowing and understanding what the objectives of the church are is of paramount importance. Planning for church growth is more than a simple prayer. Church growth starts with prayers, visions of where God wants the church to go, and an evaluation and analysis of where the church is. Unfortunately, not every church is prepared for growth and must take the necessary steps to be prepared for growth. Love sells itself, and love must be shown to all those who not only enter the church's doors, but throughout the community. Love is not shown by being the loud carnival barker who is selling chances to win a stuffed animal, but by actions. Love is a warm smile, a heartfelt welcome, a firm handshake or hug, a short sweet introduction, a sincere inquiry about the person, and most importantly, love is listening. Love does not sell anything, especially denominationalism. The life cycle of the church must be understood, and leadership must know where the church is in the life cycle. In order to extend the church's life cycle, new ideas and services must be continuously developed and initiated in order to stay relevant. This relevancy leads to a strong brand for the church. This book was developed with interviews and conversations with pastors and clergy from all walks of faith and from all areas of the United States. Regardless of the denomination, this book is designed to guide church leaders through the necessary steps in order to grow and market your church.

Marketing Your Indexing Services

Author : Anne Leach
Publisher : Information Today, Inc.
ISBN 13 : 9781573870542
Total Pages : 76 pages
Book Rating : 4.8/5 (75 download)

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Book Synopsis Marketing Your Indexing Services by : Anne Leach

Download or read book Marketing Your Indexing Services written by Anne Leach and published by Information Today, Inc.. This book was released on 1998 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of articles from ASI's newsletter, "Key Words, with additional chapters by Anne Leach. It includes strategies for beginning indexers and new business owners, as well as established professionals. An excellent addition to any freelancer's library.

Business Plan Workbook for Today’s Digital Market

Author :
Publisher : Cosey Management LLC
ISBN 13 : 1452484074
Total Pages : 24 pages
Book Rating : 4.4/5 (524 download)

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Book Synopsis Business Plan Workbook for Today’s Digital Market by :

Download or read book Business Plan Workbook for Today’s Digital Market written by and published by Cosey Management LLC. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crafting Your Edge for Today's Job Market

Author : Julia Ivy
Publisher : Emerald Group Publishing
ISBN 13 : 1789732972
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Crafting Your Edge for Today's Job Market by : Julia Ivy

Download or read book Crafting Your Edge for Today's Job Market written by Julia Ivy and published by Emerald Group Publishing. This book was released on 2019-10-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading strategy expert, Julia Ivy, presents the EDGE Method. Designed for students in capstone courses and working on consultancy case theses, this method guides students through a process of connecting with potential employers, building a base of trust and value, and crafting their own space in the job market.

Financial Literacy in Today's Global Market

Author : Ireneusz Miciuła
Publisher : BoD – Books on Demand
ISBN 13 : 085466422X
Total Pages : 224 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Financial Literacy in Today's Global Market by : Ireneusz Miciuła

Download or read book Financial Literacy in Today's Global Market written by Ireneusz Miciuła and published by BoD – Books on Demand. This book was released on 2024-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Literacy in Today's Global Market presents a comprehensive overview of financial literacy in the global world. Written by authors from various academic centers, the book provides knowledge, recommendations, and practical solutions to new challenges within the contemporary processes of financial globalization, financial literacy, and the international market. Financial Literacy in Today's Global Market provides up-to-date knowledge about the science of finance, which in practical elements translates into the quality of socioeconomic life. This book raises many issues related to the processes taking place before our eyes on global financial markets, which influence the change in the ways and possibilities of human functioning in economic life. Financial technologies (FinTech) are some of the most important factors for the intelligent and sustainable development of knowledge-based economies. The selection of topics discussed herein reflects the growing importance of the world of finance, including the impact of information technologies on socioeconomic development and changes in the organization of financial flows. The global financial market is the subject of interest for many technical and social sciences and is associated with the interpenetration of technical, organizational, marketing, social, and psychological processes. All these elements are combined with modern knowledge about the processes taking place in the global world of finance. The book discusses changes in the global environment as\ a result of the revolution of financial processes in society, which are the foundation of every economy.

Client at the Core

Author : August J. Aquila
Publisher : John Wiley & Sons
ISBN 13 : 0471681873
Total Pages : 352 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Client at the Core by : August J. Aquila

Download or read book Client at the Core written by August J. Aquila and published by John Wiley & Sons. This book was released on 2004-07-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management. There is valuable insight[in this] down-to-earth guide to competing successfully in the newenvironment." -David Maister, author and consultant "The book is a masterpiece! Aquila and Marcus have produced theessential guide for managing a professional services firm. They'vemarshaled their considerable real-life experiences and far-reachingvision into a veritable operating manual for the successfulfirm." -Rick Telberg, Editor at Large, American Institute ofCertified Public Accountants "At its heart, this book is the running shoe for legal andaccounting professionals who want to put the client first.Following the evolution of the industry over the past twenty-fiveyears, this must-have for every professional services firm is thekey to leading in the turbulent and highly competitive watersahead." -Richard S. Levick, Esq., President, Levick StrategicCommunications, LLC coauthor, Stop the Presses: The Litigation PRDesk Reference "Client selection and retention is one of the critical successfactors for a professional services firm, and Aquila and Marcus doa masterful job at educating us on the necessary ingredients ofeach. The chapters on firm governance and paying for performanceare thought provoking and certainly challenging to the conventionalwisdom. If you want a better understanding of marketing and leadinga professional firm in these turbulent times, this book isessential." -Ronald J. Baker, author, Professional's Guide to ValuePricing and The Firm of the Future "Client at the Core is a commonsense approach to keeping yourprofessional services firm relevant in the twenty-first century'sclient-driven economy. Aquila and Marcus have hit a home run withtheir insightful analysis and poignant prose." -Jeffrey S. Pawlow, Managing Shareholder, The GrowthPartnership, Inc.

Marketing Shortcuts for the Self-Employed

Author : Patrick Schwerdtfeger
Publisher : John Wiley & Sons
ISBN 13 : 1118014200
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing Shortcuts for the Self-Employed by : Patrick Schwerdtfeger

Download or read book Marketing Shortcuts for the Self-Employed written by Patrick Schwerdtfeger and published by John Wiley & Sons. This book was released on 2011-06-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

The Naked Consumer Today

Author : Jan Callebaut
Publisher : Garant
ISBN 13 : 9789044113587
Total Pages : 212 pages
Book Rating : 4.1/5 (135 download)

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Book Synopsis The Naked Consumer Today by : Jan Callebaut

Download or read book The Naked Consumer Today written by Jan Callebaut and published by Garant. This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."