Mass Affluence

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Mass Affluence

Author : Paul Nunes
Publisher : Harvard Business Press
ISBN 13 : 9781591391968
Total Pages : 296 pages
Book Rating : 4.3/5 (919 download)

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Book Synopsis Mass Affluence by : Paul Nunes

Download or read book Mass Affluence written by Paul Nunes and published by Harvard Business Press. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

Race and Affluence

Author : Paul R. Mullins
Publisher : Springer Science & Business Media
ISBN 13 : 0306471639
Total Pages : 262 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Race and Affluence by : Paul R. Mullins

Download or read book Race and Affluence written by Paul R. Mullins and published by Springer Science & Business Media. This book was released on 2005-12-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An archaeological analysis of the centrality of race and racism in American culture. Using a broad range of material, historical, and ethnographic resources from Annapolis, Maryland, during the period 1850 to 1930, the author probes distinctive African-American consumption patterns and examines how those patterns resisted the racist assumptions of the dominant culture while also attempting to demonstrate African-Americans' suitability to full citizenship privileges.

The Child in American Evangelicalism and the Problem of Affluence

Author : David A. Sims
Publisher : Wipf and Stock Publishers
ISBN 13 : 1556359578
Total Pages : 346 pages
Book Rating : 4.5/5 (563 download)

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Book Synopsis The Child in American Evangelicalism and the Problem of Affluence by : David A. Sims

Download or read book The Child in American Evangelicalism and the Problem of Affluence written by David A. Sims and published by Wipf and Stock Publishers. This book was released on 2009-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-critical method to produce a theological anthropology of the affluent American-evangelical child (AAEC) through interdisciplinary evangelical engagement of American history, sociology, and economics. Sims articulates how affluence constitutes a significant impediment to evangelical nurture of the AAEC in the discipline and instruction of the Lord. Thus, the problem he addresses is nurture in evangelical affluence, conceived as a theological-anthropological problem. Nurture in the cultural matrices of the evangelical affluence generated by technological consumer capitalism in the U.S. impedes spiritual and moral formation of the AAEC for discipleship in the way of the cross. This impediment risks disciplinary formation of the AAEC for capitalist culture, cultivates delusional belief that life consists in an abundance of possessions, and hinders the practice of evangelical liberation of the poor on humanity's underside. The result is the AAEC's spiritual-moral lack in late modernity. Chapter 1 introduces the problem of the AAEC. Chapters 2 and 3 provide a diachronic lens for the theological anthropology of the AAEC through critical assessment of the theological anthropologies of the child in Jonathan Edwards, Horace Bushnell, and Lawrence Richards. Chapters 4 and 5 constitute the synchronic perspective of the AAEC. Chapter 4 presents an evangelical sociology of the AAEC, drawing upon William Corsaro's theory of interpretive reproductions, and chapter 5 constructs an evangelical theology of the AAEC through critical interaction with John Schneider's moral theology of affluence. Chapter 6, Whither the AAEC?, concludes with a recapitulation of the work and a forecast of possible futures for the AAEC in the twenty-first century.

The Affluent Consumer

Author : Ronald D. Michman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086516
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Affluent Consumer by : Ronald D. Michman

Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

The Optional Society

Author : Folke Dovring
Publisher : Springer Science & Business Media
ISBN 13 : 9401175020
Total Pages : 116 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis The Optional Society by : Folke Dovring

Download or read book The Optional Society written by Folke Dovring and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before today's electronic media made us aware of articulate "world opinions" across the globe, there were other dramatic international com munications. One current of opinion was expressed by the many gener ations of different nationalities who "voted with their feet" and settled down in North America. To them and to many others, the hallmark of the United States since the beginning of the republic was the freedom of choice for common people. This image was inspiring enough to build up the free institutions which together with the country's open frontiers broke the hold of mass poverty. So, options brought to the masses are America's trademark in human civilization. Nowadays, when advanced industrialization and electronic media are penetrating the world and opening new frontiers everywhere, the chal lenge from the optional society - often called "Americanization" - be comes a source of global competition, imitation or opposition and shapes the profile of our time. What is the character of this new optional society so early displayed in the United States but today emerging in many other countries and com municated wherever nations confront socio-economic problems of their own? Can analysis of its economics and communications reveal its inter national message? More than two decades of research in those fields and our experience as Americans by choice have made us try.

The Holiday Makers

Author : Richard K. Popp
Publisher : LSU Press
ISBN 13 : 0807142867
Total Pages : 233 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis The Holiday Makers by : Richard K. Popp

Download or read book The Holiday Makers written by Richard K. Popp and published by LSU Press. This book was released on 2012-05-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

The Political Economy of Japanese Society: The state of the market?

Author : Junji Banno
Publisher : Oxford University Press, USA
ISBN 13 : 9780198280330
Total Pages : 388 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis The Political Economy of Japanese Society: The state of the market? by : Junji Banno

Download or read book The Political Economy of Japanese Society: The state of the market? written by Junji Banno and published by Oxford University Press, USA. This book was released on 1997 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in the late 19th century this study examines the historical developments of Japan's contemporary political economy paying particular attention to the changes that have taken place from the bottom up

Crime, Social Control and Human Rights

Author : David Downes
Publisher : Routledge
ISBN 13 : 1134005954
Total Pages : 481 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Crime, Social Control and Human Rights by : David Downes

Download or read book Crime, Social Control and Human Rights written by David Downes and published by Routledge. This book was released on 2013-06-17 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book of essays in Stanley Cohen's honor that examines the main themes he has explored and developed, which are: crime, social control, and human rights.

Affluence and Influence

Author : Martin Gilens
Publisher : Princeton University Press
ISBN 13 : 0691153973
Total Pages : 348 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Affluence and Influence by : Martin Gilens

Download or read book Affluence and Influence written by Martin Gilens and published by Princeton University Press. This book was released on 2012-07-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why policymaking in the United States privileges the rich over the poor Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy—but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections—especially presidential elections—and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.

Policing, Popular Culture and Political Economy

Author : Robert Reiner
Publisher : Routledge
ISBN 13 : 1351553909
Total Pages : 478 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Policing, Popular Culture and Political Economy by : Robert Reiner

Download or read book Policing, Popular Culture and Political Economy written by Robert Reiner and published by Routledge. This book was released on 2017-07-05 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Reiner has been one of the pioneers in the development of research on policing since the 1970s as well as a prolific writer on mass media and popular culture representations of crime and criminal justice. His work includes the renowned books The Politics of the Police and Law and Order: An Honest Citizen's Guide to Crime and Control, an analysis of the neo-liberal transformation of crime and criminal justice in recent decades. This volume brings together many of Reiner's most important essays on the police written over the last four decades as well as selected essays on mass media and on the neo-liberal transformation of crime and criminal justice. All the work included in this important volume is underpinned by a framework of analysis in terms of political economy and a commitment to the ethics and politics of social democracy

The Impact of Economic Anxiety in Postindustrial America

Author : Nancy Wiefek
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313051704
Total Pages : 184 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Impact of Economic Anxiety in Postindustrial America by : Nancy Wiefek

Download or read book The Impact of Economic Anxiety in Postindustrial America written by Nancy Wiefek and published by Bloomsbury Publishing USA. This book was released on 2003-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wiefek presents evidence of a link between individual-level economic concerns and political opinion. Conceptualizing economic anxiety by applying social psychological theory to the distinct characteristics of the new American economy, she presents evidence that this postindustrial economic anxiety shapes beliefs and policy opinions, above and beyond ideology, partisanship, and income. Journalists and political commentators have written extensively on the political consequences of the strains created by the transformation of the U.S. economy over the last thirty years. Yet, the individual-level anxiety accompanying America's transition to a postindustrial, globalized economy has not been explored in any systematic way. In fact, what clear empirical evidence we do have strongly suggests that citizens do not link their personal fortunes to their political opinions. Wiefek argues that the way in which political scientists normally go about looking for these connections misses what citizens experience in their daily lives, particularly their emotional reactions. The measures commonly used by political scientists do not tap the specific features of America's post-1973 economic transformation or the anxiety, insecurity, and fear it engenders. Wiefek presents a conceptualization of economic anxiety that draws upon psychological, sociological, economic, and political science theories and findings, and the distinct nature of the new economy. Using data from a mail survey, she estimates the impact of economic anxiety and presents strong evidence of its predictive power on political opinion. She concludes with a discussion of the political implications of these findings and argues that the progressive political potential of shared anxieties will require reversing the anti-government bias endemic to our current public dialogue.

Media Capitalism

Author : Thomas Klikauer
Publisher : Springer Nature
ISBN 13 : 3030879585
Total Pages : 513 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Media Capitalism by : Thomas Klikauer

Download or read book Media Capitalism written by Thomas Klikauer and published by Springer Nature. This book was released on 2022-01-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

The Deepening Crisis

Author : Craig Calhoun
Publisher : NYU Press
ISBN 13 : 0814772803
Total Pages : 300 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis The Deepening Crisis by : Craig Calhoun

Download or read book The Deepening Crisis written by Craig Calhoun and published by NYU Press. This book was released on 2011-05-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A co publication with the Social Science Research Council."

Uneasy Street

Author : Rachel Sherman
Publisher : Princeton University Press
ISBN 13 : 0691195161
Total Pages : 329 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Uneasy Street by : Rachel Sherman

Download or read book Uneasy Street written by Rachel Sherman and published by Princeton University Press. This book was released on 2019-05-14 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprising and revealing look at how today’s elite view their wealth and place in society From TV’s “real housewives” to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on “easy street”? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with fifty affluent New Yorkers—from hedge fund financiers and artists to stay-at-home mothers—to examine their lifestyle choices and understanding of privilege. Sherman upends images of wealthy people as invested only in accruing social advantages for themselves and their children. Instead, these liberal elites, who believe in diversity and meritocracy, feel conflicted about their position in a highly unequal society. As the distance between rich and poor widens, Uneasy Street not only explores the lives of those at the top but also sheds light on how extreme inequality comes to seem ordinary and acceptable to the rest of us.

The Affluent Society Revisited

Author : Mike Berry
Publisher : Oxford University Press
ISBN 13 : 0199686505
Total Pages : 225 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Affluent Society Revisited by : Mike Berry

Download or read book The Affluent Society Revisited written by Mike Berry and published by Oxford University Press. This book was released on 2013-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits John Kenneth Galbraith's The Affluent Society from the perspective of the background to, and causes of, the 2008 global economic crisis. Each chapter takes a major theme of his book, distils Galbraith's arguments, and then discusses to what extent they cast light on current developments.

Urban Future 21

Author : Peter Hall
Publisher : Routledge
ISBN 13 : 1136369295
Total Pages : 380 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Urban Future 21 by : Peter Hall

Download or read book Urban Future 21 written by Peter Hall and published by Routledge. This book was released on 2013-09-13 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepared for the World Commission on Twenty-First Century Urbanization Conference in Berlin in July 2000. This book is an entirely new and comprehensive review of the state of world urban development at the millennium and a forecast of the main issues that will dominate urban debates in the next 25 years. It is the most significant book on cities and city planning problems to appear for many years.

Global Poverty

Author : David Hulme
Publisher : Routledge
ISBN 13 : 1317575202
Total Pages : 322 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Global Poverty by : David Hulme

Download or read book Global Poverty written by David Hulme and published by Routledge. This book was released on 2015-02-11 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around 1.4 billion people presently live in extreme poverty, and yet despite this vast scale, the issue of global poverty had a relatively low international profile until the end of the 20th century. In this important new work, Hulme charts the rise of global poverty as a priority global issue, and its subsequent marginalisation as old themes edged it aside (trade policy and peace-making in regions of geo-political importance) and new issues were added (terrorism, global climate change and access to natural resources). Key updates for the new edition: evaluation of the post-2015 Development Agenda and the Rio+20 exploration of how Colombia and Brazil are pushing a sustainability agenda as a Southern perspective to challenge the aid focus of OECD post-MDGs interests examination and discussion of the gradual shift of power and influence to the BRICs and emerging regional powers (Indonesia, Turkey, South Africa) but the lack of change in global institutions exploration of Russia’s lack of participation in the development agenda The first book to tackle the issue of global poverty through the lens of global institutions; this fully updated volume provides an important resource for all students and scholars of international relations, development studies and international political economy.