Marketing to PrimeTime Women

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Publisher :
ISBN 13 : 9780985179571
Total Pages : 262 pages
Book Rating : 4.1/5 (795 download)

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Book Synopsis Marketing to PrimeTime Women by : Marti Barletta

Download or read book Marketing to PrimeTime Women written by Marti Barletta and published by . This book was released on 2014-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the book PrimeTime Women, was first published in 2007 the oldest Baby Boomers had just turned 60, and the youngest Boomers were still in their mid-40s. Now ALL Boomer women are in the PrimeTime years, age 50⿿75. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women! As they enter their 50s, Boomer women are confident, active, engaged and arguably happier than they have ever been, with time to pursue new experiences and the health and wealth to do it. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women⿢ because not only are they in the prime of their lives, they also are the prime target for most marketers. If you are not paying attention to this group of consumers, you'd be well advised to read this book and think about who the real power brokers will be during the next decade. In a new executive edition of her ground-breaking book PrimeTime Women, Marti Barletta offers practical applications and advice for getting into the minds, souls, hearts, and wallets of this influential demographic. Marketing to PrimeTime Women delivers a hands-on approach with strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential sisterhood of consumers.

Marketing to Women

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Publisher : Dearborn Trade Publishing
ISBN 13 : 9780793159635
Total Pages : 290 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

Marketing to Prime Time Women

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Publisher :
ISBN 13 : 9781461958826
Total Pages : pages
Book Rating : 4.9/5 (588 download)

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Book Synopsis Marketing to Prime Time Women by : Marti Barletta

Download or read book Marketing to Prime Time Women written by Marti Barletta and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

PrimeTime Women

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Author :
Publisher : Kaplan Publishing
ISBN 13 : 9781419593307
Total Pages : 320 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis PrimeTime Women by : Marti Barletta

Download or read book PrimeTime Women written by Marti Barletta and published by Kaplan Publishing. This book was released on 2007-01-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market. Features: * An inside look at what makes PrimeTime Women™ tick * Never-before published research, developed in partnership with agency powerhouse DDB * Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™

Polygamy in Primetime

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Publisher : UPNE
ISBN 13 : 1611682967
Total Pages : 386 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis Polygamy in Primetime by : Janet Bennion

Download or read book Polygamy in Primetime written by Janet Bennion and published by UPNE. This book was released on 2012 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at the costs and benefits of polygamy among western fundamentalist Mormon women

Marketing to Women

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Author :
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Kaplan Publishing. This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rachel Laudan tells the remarkable story of the rise and fall of the world’s great cuisines—from the mastery of grain cooking some twenty thousand years ago, to the present—in this superbly researched book. Probing beneath the apparent confusion of dozens of cuisines to reveal the underlying simplicity of the culinary family tree, she shows how periodic seismic shifts in “culinary philosophy”—beliefs about health, the economy, politics, society and the gods—prompted the construction of new cuisines, a handful of which, chosen as the cuisines of empires, came to dominate the globe. Cuisine and Empire shows how merchants, missionaries, and the military took cuisines over mountains, oceans, deserts, and across political frontiers. Laudan’s innovative narrative treats cuisine, like language, clothing, or architecture, as something constructed by humans. By emphasizing how cooking turns farm products into food and by taking the globe rather than the nation as the stage, she challenges the agrarian, romantic, and nationalistic myths that underlie the contemporary food movement.

The She Spot

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576757838
Total Pages : 214 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis The She Spot by : Lisa Witter

Download or read book The She Spot written by Lisa Witter and published by Berrett-Koehler Publishers. This book was released on 2008-06-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

Brand Resilience

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Publisher : St. Martin's Press
ISBN 13 : 0230120342
Total Pages : 258 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Brand Resilience by : Jonathan R. Copulsky

Download or read book Brand Resilience written by Jonathan R. Copulsky and published by St. Martin's Press. This book was released on 2011-05-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

Generation Reinvention

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Publisher : iUniverse
ISBN 13 : 1450255345
Total Pages : 301 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Generation Reinvention by : Brent Green

Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

The Prime Time Closet

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Publisher : Rowman & Littlefield
ISBN 13 : 1476847991
Total Pages : 352 pages
Book Rating : 4.4/5 (768 download)

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Book Synopsis The Prime Time Closet by : Stephen Tropiano

Download or read book The Prime Time Closet written by Stephen Tropiano and published by Rowman & Littlefield. This book was released on 2002-05-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it a show about nothing or one of the greatest TV series of all time? It's both of course! ÊSeinfeldÊ's impact on popular culture was so profound that it continues to this day-years after it left prime time-thanks to its inimitable characters (Newman! Bubble Boy!) its wacky memorable plots (who can forget The Contest or The Puffy Shirt ?) and the many catchphrases we use regularly (not that there's anything wrong with that).ÞÊSeinfeld FAQÊ is the first-ever comprehensive guide to the sitcom tracing its path from modest beginnings to water-cooler-show status and to its infamous love-it-or-hate-it finale. This humor-filled reference tells all about Jerry Elaine George and Kramer as well as the other unforgettable characters in their world. It features season-by-season episode reviews and a wealth of fun facts about everything from the characters' inevitably doomed relationships to their food obsessions and fashion sense (or lack thereof) as well as profiles of actors and other notables.ÞBroad in scope and yet obsessed with detail (like the show itself) this FAQ is essential reading for anyone who wants to be master of the ÊSeinfeldÊ domain.

Prime Time

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Publisher : Random House Incorporated
ISBN 13 : 1400066972
Total Pages : 449 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Prime Time by : Jane Fonda

Download or read book Prime Time written by Jane Fonda and published by Random House Incorporated. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oscar-winning actress, fitness expert and political activist outlines a roadmap for seniors who are experiencing unprecedented rates of longevity, sharing practical advice on everything from fitness and sexuality to coming to terms with past mistakes and embracing a spiritual life.

Winning Her Business

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Publisher : HarperCollins Leadership
ISBN 13 : 1400209986
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Winning Her Business by : Bridget Brennan

Download or read book Winning Her Business written by Bridget Brennan and published by HarperCollins Leadership. This book was released on 2019-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

Broadcast Pharmaceutical Advertising in the United States

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Publisher : Lexington Books
ISBN 13 : 1498539521
Total Pages : 169 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Broadcast Pharmaceutical Advertising in the United States by : Janelle Applequist

Download or read book Broadcast Pharmaceutical Advertising in the United States written by Janelle Applequist and published by Lexington Books. This book was released on 2016-12-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”

Sex in Consumer Culture

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Publisher : Routledge
ISBN 13 : 1136684050
Total Pages : 394 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Sex in Consumer Culture by : Tom Reichert

Download or read book Sex in Consumer Culture written by Tom Reichert and published by Routledge. This book was released on 2013-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

The Attention Merchants

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Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Understanding Digital Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Primetime

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Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (941 download)

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Book Synopsis Primetime by : Lynne Milgram (SDSU graduate student)

Download or read book Primetime written by Lynne Milgram (SDSU graduate student) and published by . This book was released on 1997 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: