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Author : Frank Gordon Coolsen
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing Thought in the United States in the Late Nineteenth Century written by Frank Gordon Coolsen and published by . This book was released on 1960 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bartels
Publisher : Publishing Horizons, Incorporated
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.3/5 (9 download)
Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1317295951
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)
Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Author : Mark Tadajewski
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 ( download)
Download or read book The History of Marketing Thought written by Mark Tadajewski and published by . This book was released on 2008 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: "This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline."--pUBLISHER DESCRIPTION.
Author : Carolyn Marvin
Publisher : Oxford University Press
ISBN 13 : 0198021380
Total Pages : 294 pages
Book Rating : 4.1/5 (98 download)
Download or read book When Old Technologies Were New written by Carolyn Marvin and published by Oxford University Press. This book was released on 1990-05-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New, Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald" in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.
Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1446211045
Total Pages : 449 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Glenn Porter
Publisher : Ivan R. Dee Publisher
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.F/5 ( download)
Download or read book Merchants and Manufacturers written by Glenn Porter and published by Ivan R. Dee Publisher. This book was released on 1989 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers. By the beginning of the 20th century the outlines of a new economic order had emerged, one in which the modern corporation became the dominant institution. "A splendid study in business history. And it is business history of the best kind, that which relates changes in business organizations and practice to the mainstream of economic development."--Journal of Southern History. "No one before Porter and Livesay has so carefully delineated the transition from the old mercantile to the new industrial world...A good book about an important subject."--Choice.
Author : Paul Dulaney Converse
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Beginning of Marketing Thought in the United States and Fifty Years of Marketing in Retrospect written by Paul Dulaney Converse and published by . This book was released on 1978 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul D. Converse
Publisher :
ISBN 13 : 9780405111563
Total Pages : pages
Book Rating : 4.1/5 (115 download)
Download or read book The Beginning of Marketing Thought in the United States and Fifty Years of Marketing in Retrospect written by Paul D. Converse and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Bartels Ph.D
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4./5 ( download)
Download or read book The Development of Marketing Thought written by Robert Bartels Ph.D and published by . This book was released on 1962 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. J. Earley
Publisher : SAGE
ISBN 13 : 1526483297
Total Pages : 222 pages
Book Rating : 4.5/5 (264 download)
Download or read book A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing written by A. J. Earley and published by SAGE. This book was released on 2019-07-08 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia. Need another "VSFI" book? Browse the series here
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.F/5 ( download)
Download or read book A Survey of University Business and Economic Research Reports ... written by United States. Small Business Administration and published by . This book was released on 1963 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Texas. Bureau of Business Research
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Survey of University Business and Economic Research Reports written by University of Texas. Bureau of Business Research and published by . This book was released on 1963 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kazuo Usui
Publisher : Taylor & Francis
ISBN 13 : 1040290000
Total Pages : 193 pages
Book Rating : 4.0/5 (42 download)
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Taylor & Francis. This book was released on 2024-11-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Author : Charles Sellers
Publisher : Oxford University Press
ISBN 13 : 0199762422
Total Pages : 511 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Market Revolution written by Charles Sellers and published by Oxford University Press. This book was released on 1994-05-19 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on impeccable scholarship and written with grace and style, this volume provides a sweeping political and social history of the entire period from the diplomacy of John Quincy Adams to the birth of Mormonism under Joseph Smith, from Jackson's slaughter of the Indians in Georgia and Florida to the Depression of 1819, and from the growth of women's rights to the spread of the temperance movement. Equally important, he offers a provocative new way of looking at this crucial period, showing how the boom that followed the War of 1812 ignited a generational conflict over the republic's destiny, a struggle that changed America dramatically. Sellers stresses throughout that democracy was born in tension with capitalism, not as its natural political expression, and he shows how the massive national resistance to commercial interests ultimately rallied around Andrew Jackson. An unusually comprehensive blend of social, economic, political, religious, and cultural history, this accessible work provides a challenging analysis of this period, with important implications for the study of American history as a whole. It will revolutionize thinking about Jacksonian America.
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
