Marketing The Third Reich

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Marketing the Third Reich

Author : Nicholas O'Shaughnessy
Publisher : Routledge
ISBN 13 : 1351669907
Total Pages : 290 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Marketing the Third Reich by : Nicholas O'Shaughnessy

Download or read book Marketing the Third Reich written by Nicholas O'Shaughnessy and published by Routledge. This book was released on 2017-09-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Creating the Nazi Marketplace

Author : S. Jonathan Wiesen
Publisher : Cambridge University Press
ISBN 13 : 1139494635
Total Pages : 293 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Creating the Nazi Marketplace by : S. Jonathan Wiesen

Download or read book Creating the Nazi Marketplace written by S. Jonathan Wiesen and published by Cambridge University Press. This book was released on 2010-11-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Selling Hitler

Author : Nicholas J. O'Shaughnessy
Publisher : Hurst & Company
ISBN 13 : 1849043523
Total Pages : 360 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis Selling Hitler by : Nicholas J. O'Shaughnessy

Download or read book Selling Hitler written by Nicholas J. O'Shaughnessy and published by Hurst & Company. This book was released on 2016 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.

Selling under the Swastika

Author : Pamela E. Swett
Publisher : Stanford University Press
ISBN 13 : 0804788839
Total Pages : 361 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Selling under the Swastika by : Pamela E. Swett

Download or read book Selling under the Swastika written by Pamela E. Swett and published by Stanford University Press. This book was released on 2013-12-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Education in the Third Reich

Author : Gilmer W. Blackburn
Publisher : State University of New York Press
ISBN 13 : 0791496805
Total Pages : 229 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Education in the Third Reich by : Gilmer W. Blackburn

Download or read book Education in the Third Reich written by Gilmer W. Blackburn and published by State University of New York Press. This book was released on 2012-02-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its determination to take absolute control, the Third Reich focused on the nation's youth, reserving for the schools the vital task of refashioning the German psyche. This book examines these propaganda efforts—one of the most radical and far-reaching experiments in educational history. The book focuses on the manipulation of the German past, one of the primary means of state intervention to ensure the triumph of the racial idea in history. It shows how textbooks written by National Socialists equalled or exceeded the most imaginative fiction, with an itinerary that extended from Valhalla and the Germania of Tacitus to the Prussia of Frederick the Great, before mounting to the pinnacle represented by the Third Reich. The primary source materials for this study consist of a broad, representative collection of history textbooks, primers, and books of readings containing historical instruction.

The Third Reich

Author : David Welch
Publisher : Routledge
ISBN 13 : 1134477503
Total Pages : 259 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Third Reich by : David Welch

Download or read book The Third Reich written by David Welch and published by Routledge. This book was released on 2008-01-28 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in the year 1994, The Third Reich is a valuable contribution to the field of History.

Selling Modernity

Author : Pamela Swett Leighninger
Publisher : Duke University Press
ISBN 13 : 0822390353
Total Pages : 387 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Selling Modernity by : Pamela Swett Leighninger

Download or read book Selling Modernity written by Pamela Swett Leighninger and published by Duke University Press. This book was released on 2007-08-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

Travelers in the Third Reich

Author : Julia Boyd
Publisher : Simon and Schuster
ISBN 13 : 1681778432
Total Pages : 464 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis Travelers in the Third Reich by : Julia Boyd

Download or read book Travelers in the Third Reich written by Julia Boyd and published by Simon and Schuster. This book was released on 2018-08-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travelers in the Third Reich is an extraordinary history of the rise of the Nazis based on fascinating first-hand accounts, drawing together a multitude of voices and stories, including politicians, musicians, diplomats, schoolchildren, communists, scholars, athletes, poets, fascists, artists, tourists, and even celebrities like Charles Lindbergh and Samuel Beckett. Their experiences create a remarkable three-dimensional picture of Germany under Hitler—one so palpable that the reader will feel, hear, even breathe the atmosphere.These are the accidental eyewitnesses to history. Disturbing, absurd, moving, and ranging from the deeply trivial to the deeply tragic, their tales give a fresh insight into the complexities of the Third Reich, its paradoxes, and its ultimate destruction.

The Third Reich

Author : Thomas Childers
Publisher : Simon and Schuster
ISBN 13 : 1451651155
Total Pages : 672 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Third Reich by : Thomas Childers

Download or read book The Third Reich written by Thomas Childers and published by Simon and Schuster. This book was released on 2017-10-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Riveting…An elegantly composed study, important and even timely” (Kirkus Reviews, starred review) history of the Third Reich—how Adolf Hitler and a core group of Nazis rose from obscurity to power and plunged the world into World War II. In “the new definitive volume on the subject” (Houston Press), Thomas Childers shows how the young Hitler became passionately political and anti-Semitic as he lived on the margins of society. Fueled by outrage at the punitive terms imposed on Germany by the Versailles Treaty, he found his voice and drew a loyal following. As his views developed, Hitler attracted like-minded colleagues who formed the nucleus of the nascent Nazi party. Between 1924 and 1929, Hitler and his party languished in obscurity on the radical fringes of German politics, but the onset of the Great Depression gave them the opportunity to move into the mainstream. Hitler blamed Germany’s misery on the victorious allies, the Marxists, the Jews, and big business—and the political parties that represented them. By 1932 the Nazis had become the largest political party in Germany, and within six months they transformed a dysfunctional democracy into a totalitarian state and began the inexorable march to World War II and the Holocaust. It is these fraught times that Childers brings to life: the Nazis’ unlikely rise and how they consolidated their power once they achieved it. Based in part on German documents seldom used by previous historians, The Third Reich is a “powerful…reminder of what happens when power goes unchecked” (San Francisco Book Review). This is the most comprehensive and readable one-volume history of Nazi Germany since the classic The Rise and Fall of the Third Reich.

Propaganda and the German Cinema, 1933-1945

Author : David Welch
Publisher : Bloomsbury Publishing
ISBN 13 : 085771595X
Total Pages : 329 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Propaganda and the German Cinema, 1933-1945 by : David Welch

Download or read book Propaganda and the German Cinema, 1933-1945 written by David Welch and published by Bloomsbury Publishing. This book was released on 2001-03-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War. David Welch studies more than one hundred films of all types, identifying those aspects of Nazi ideology that were concealed in the framework of popular entertainment.

Hitler's Furies

Author : Wendy Lower
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547863381
Total Pages : 289 pages
Book Rating : 4.5/5 (478 download)

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Book Synopsis Hitler's Furies by : Wendy Lower

Download or read book Hitler's Furies written by Wendy Lower and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the participation of German women in World War II and in the Holocaust.

The Third Reich in History and Memory

Author : Richard J. Evans
Publisher : Oxford University Press, USA
ISBN 13 : 0190228393
Total Pages : 496 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Third Reich in History and Memory by : Richard J. Evans

Download or read book The Third Reich in History and Memory written by Richard J. Evans and published by Oxford University Press, USA. This book was released on 2015 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published in Great Britain by Little, Brown Book Group."

Art and the Nazis, 1933-1945

Author : Arthur J. McLaughlin, Jr.
Publisher : McFarland
ISBN 13 : 1476644837
Total Pages : 229 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Art and the Nazis, 1933-1945 by : Arthur J. McLaughlin, Jr.

Download or read book Art and the Nazis, 1933-1945 written by Arthur J. McLaughlin, Jr. and published by McFarland. This book was released on 2022-01-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first comprehensive analysis of the Third Reich's efforts to confiscate, loot, censor and influence art begins with a brief history of the looting of artworks in Western history. The artistic backgrounds of Adolf Hitler and Hermann Goring are examined, along with the various Nazi art looting organizations, and Nazi endeavors to both censor and manipulate the arts for propaganda purposes. Long-held beliefs about the Nazi destruction of "degenerate art" are examined, drawing on recently developed university databases, new translations of original documents and recently discovered information. Theft and destruction of artworks by the Allies and looting by Soviet trophy brigades are also documented.

Hitler's First Hundred Days

Author : Peter Fritzsche
Publisher : Oxford University Press
ISBN 13 : 0198871120
Total Pages : 430 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Hitler's First Hundred Days by : Peter Fritzsche

Download or read book Hitler's First Hundred Days written by Peter Fritzsche and published by Oxford University Press. This book was released on 2021 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how Germans came to embrace the Third Reich.Germany in early 1933 was a country ravaged by years of economic depression and increasingly polarized between the extremes of left and right. Over the spring of that year, Germany was transformed from a republic, albeit a seriously faltering one, into a one-party dictatorship. In Hitler's First Hundred Days, award-winning historian PeterFritzsche examines the pivotal moments during this fateful period in which the Nazis apparently won over the majority of Germans to join them in their project to construct the Third Reich. Fritzsche scrutinizes the events of theperiod - the elections and mass arrests, the bonfires and gunfire, the patriotic rallies and anti-Jewish boycotts - to understand both the terrifying power that the National Socialists came to exert over ordinary Germans and the powerful appeal of the new era that they promised.

Art, Culture, and Media Under the Third Reich

Author : Richard A. Etlin
Publisher : University of Chicago Press
ISBN 13 : 0226220877
Total Pages : 406 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Art, Culture, and Media Under the Third Reich by : Richard A. Etlin

Download or read book Art, Culture, and Media Under the Third Reich written by Richard A. Etlin and published by University of Chicago Press. This book was released on 2002-10-15 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art, Culture, and Media Under the Third Reich explores the ways in which the Nazis used art and media to portray their country as the champion of Kultur and civilization. Rather than focusing strictly on the role of the arts in state-supported propaganda, this volume contributes to Holocaust studies by revealing how multiple domains of cultural activity served to conceptually dehumanize Jews and other groups. Contributors address nearly every facet of the arts and mass media under the Third Reich—efforts to define degenerate music and art; the promotion of race hatred through film and public assemblies; views of the racially ideal garden and landscape; race as portrayed in popular literature; the reception of art and culture abroad; the treatment of exiled artists; and issues of territory, conquest, and appeasement. Familiar subjects such as the Munich Accord, Nuremberg Party Rally Grounds, and Lebensraum (Living Space) are considered from a new perspective. Anyone studying the history of Nazi Germany or the role of the arts in nationalist projects will benefit from this book. Contributors: Ruth Ben-Ghiat David Culbert Albrecht Dümling Richard A. Etlin Karen A. Fiss Keith Holz Kathleen James-Chakraborty Paul B. Jaskot Karen Koehler Mary-Elizabeth O'Brien Jonathan Petropoulos Robert Jan van Pelt Joachim Wolschke-Bulmahn and Gert Gröning

Coming Home to the Third Reich

Author : Grant W. Grams
Publisher : McFarland
ISBN 13 : 1476681899
Total Pages : 244 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Coming Home to the Third Reich by : Grant W. Grams

Download or read book Coming Home to the Third Reich written by Grant W. Grams and published by McFarland. This book was released on 2021-09-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1930s, Germany's industrialization, rearmament and economic plans taxed the existing manpower, forcing the country to explore new ways of acquiring Aryan-German labor. Eventually, the Third Reich implemented a return migration program which used various recruitment strategies to entice Germans from Canada and the United States to migrate home. It initially used the Atlantic Ocean to transport German-speakers, but after the outbreak of World War II, German civilians were brought from the Americas to East Asia and then to Germany via the Trans-Siberian Railway through the Soviet Union. Germany's attack on the Soviet Union in June 1941 ended this overland route, but some Germans were moved on Nazi ships from East Asia to the Third Reich until the end of 1942. This book investigates why Germans who had already established themselves in overseas countries chose to migrate back to an oppressive and authoritarian country. It sheds light on some aspects of the Third Reich's administration, goals and achievements associated with return migration while also telling the individual stories of returnees.

Nazi-Organized Recreation and Entertainment in the Third Reich

Author : Julia Timpe
Publisher : Springer
ISBN 13 : 1137531932
Total Pages : 254 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Nazi-Organized Recreation and Entertainment in the Third Reich by : Julia Timpe

Download or read book Nazi-Organized Recreation and Entertainment in the Third Reich written by Julia Timpe and published by Springer. This book was released on 2017-03-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the activities of the Nazi regime's vast leisure programme. Shortly after coming to power in Germany, it began a large-scale undertaking to bring happiness and a good life to so-called 'Aryan' Germans, carried out by the Nazi leisure organization Kraft durch Freude. Julia Timpe traces Kraft durch Freude's practices and propaganda from 1933 through the Second World War, and analyses Nazi-organized sports classes, entertainment events, and beautification campaigns for industrial sites and the countryside, as well as Kraft durch Freude's activities in entertaining German soldiers and concentration camp guards. Contributing to newer scholarship which focuses on the integratory force of the Nazi promise of a unified 'racial community' of all 'Aryan' Germans, this book highlights that Kraft durch Freude's 'everyday production of joy' was central to Nazism, closely connected to the destructive side of the Third Reich, and ultimately a major reason for Nazism's success among the German population.