Marketing The Moon

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Marketing the Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Different

Author : Youngme Moon
Publisher : Currency
ISBN 13 : 030746086X
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Different by : Youngme Moon

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Let's Meet on the Moon

Author : Lauren Ranalli
Publisher :
ISBN 13 : 9781733143325
Total Pages : pages
Book Rating : 4.1/5 (433 download)

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Book Synopsis Let's Meet on the Moon by : Lauren Ranalli

Download or read book Let's Meet on the Moon written by Lauren Ranalli and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of long distance friendship and how we can stay close even when we are far apart.

Reaching for the Moon

Author : Katherine Johnson
Publisher : Atheneum Books for Young Readers
ISBN 13 : 1534440844
Total Pages : 272 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Reaching for the Moon by : Katherine Johnson

Download or read book Reaching for the Moon written by Katherine Johnson and published by Atheneum Books for Young Readers. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.

10x Marketing Formula

Author : Garrett Moon
Publisher : Coschedule
ISBN 13 : 9780692048276
Total Pages : 366 pages
Book Rating : 4.0/5 (482 download)

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Book Synopsis 10x Marketing Formula by : Garrett Moon

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Paris to the Moon

Author : Adam Gopnik
Publisher : Random House
ISBN 13 : 1588361381
Total Pages : 370 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Paris to the Moon by : Adam Gopnik

Download or read book Paris to the Moon written by Adam Gopnik and published by Random House. This book was released on 2001-12-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paris. The name alone conjures images of chestnut-lined boulevards, sidewalk cafés, breathtaking façades around every corner--in short, an exquisite romanticism that has captured the American imagination for as long as there have been Americans. In 1995, Adam Gopnik, his wife, and their infant son left the familiar comforts and hassles of New York City for the urbane glamour of the City of Light. Gopnik is a longtime New Yorker writer, and the magazine has sent its writers to Paris for decades--but his was above all a personal pilgrimage to the place that had for so long been the undisputed capital of everything cultural and beautiful. It was also the opportunity to raise a child who would know what it was to romp in the Luxembourg Gardens, to enjoy a croque monsieur in a Left Bank café--a child (and perhaps a father, too) who would have a grasp of that Parisian sense of style we Americans find so elusive. So, in the grand tradition of the American abroad, Gopnik walked the paths of the Tuileries, enjoyed philosophical discussions at his local bistro, wrote as violet twilight fell on the arrondissements. Of course, as readers of Gopnik's beloved and award-winning "Paris Journals" in The New Yorker know, there was also the matter of raising a child and carrying on with day-to-day, not-so-fabled life. Evenings with French intellectuals preceded middle-of-the-night baby feedings; afternoons were filled with trips to the Musée d'Orsay and pinball games; weekday leftovers were eaten while three-star chefs debated a "culinary crisis." As Gopnik describes in this funny and tender book, the dual processes of navigating a foreign city and becoming a parent are not completely dissimilar journeys--both hold new routines, new languages, a new set of rules by which everyday life is lived. With singular wit and insight, Gopnik weaves the magical with the mundane in a wholly delightful, often hilarious look at what it was to be an American family man in Paris at the end of the twentieth century. "We went to Paris for a sentimental reeducation-I did anyway-even though the sentiments we were instructed in were not the ones we were expecting to learn, which I believe is why they call it an education."

How Apollo Flew to the Moon

Author : W. David Woods
Publisher : Springer Science & Business Media
ISBN 13 : 1441971793
Total Pages : 555 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis How Apollo Flew to the Moon by : W. David Woods

Download or read book How Apollo Flew to the Moon written by W. David Woods and published by Springer Science & Business Media. This book was released on 2011-08-08 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stung by the pioneering space successes of the Soviet Union - in particular, Gagarin being the first man in space, the United States gathered the best of its engineers and set itself the goal of reaching the Moon within a decade. In an expanding 2nd edition of How Apollo Flew to the Moon, David Woods tells the exciting story of how the resulting Apollo flights were conducted by following a virtual flight to the Moon and its exploration of the surface. From launch to splashdown, he hitches a ride in the incredible spaceships that took men to another world, exploring each step of the journey and detailing the enormous range of disciplines, techniques, and procedures the Apollo crews had to master. While describing the tremendous technological accomplishment involved, he adds the human dimension by calling on the testimony of the people who were there at the time. He provides a wealth of fascinating and accessible material: the role of the powerful Saturn V, the reasoning behind trajectories, the day-to-day concerns of human and spacecraft health between two worlds, the exploration of the lunar surface and the sheer daring involved in traveling to the Moon and the mid-twentieth century. Given the tremendous success of the original edition of How Apollo Flew to the Moon, the second edition will have a new chapter on surface activities, inspired by reader's comment on Amazon.com. There will also be additional detail in the existing chapters to incorporate all the feedback from the original edition, and will include larger illustrations.

Gardens of the Moon

Author : Steven Erikson
Publisher : Macmillan
ISBN 13 : 1429926589
Total Pages : 498 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Gardens of the Moon by : Steven Erikson

Download or read book Gardens of the Moon written by Steven Erikson and published by Macmillan. This book was released on 2004-06-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast legions of gods, mages, humans, dragons and all manner of creatures play out the fate of the Malazan Empire in this first book in a major epic fantasy series from Steven Erikson. The Malazan Empire simmers with discontent, bled dry by interminable warfare, bitter infighting and bloody confrontations with the formidable Anomander Rake and his Tiste Andii, ancient and implacable sorcerers. Even the imperial legions, long inured to the bloodshed, yearn for some respite. Yet Empress Laseen's rule remains absolute, enforced by her dread Claw assassins. For Sergeant Whiskeyjack and his squad of Bridgeburners, and for Tattersail, surviving cadre mage of the Second Legion, the aftermath of the siege of Pale should have been a time to mourn the many dead. But Darujhistan, last of the Free Cities of Genabackis, yet holds out. It is to this ancient citadel that Laseen turns her predatory gaze. However, it would appear that the Empire is not alone in this great game. Sinister, shadowbound forces are gathering as the gods themselves prepare to play their hand... Conceived and written on a panoramic scale, Gardens of the Moon is epic fantasy of the highest order--an enthralling adventure by an outstanding new voice. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Howl at the Moon

Author : Christine Warren
Publisher : St. Martin's Paperbacks
ISBN 13 : 1429975024
Total Pages : 352 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Howl at the Moon by : Christine Warren

Download or read book Howl at the Moon written by Christine Warren and published by St. Martin's Paperbacks. This book was released on 2010-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noah Baker never wanted to betray The Others. But if his military commanders want him to covertly investigate a Lupine scientist—whose extraordinary research on sensory perception in werewolves could be used to develop werewolf-sharp senses in human soldiers—Noah must oblige. Even if it means deceiving the woman he desires the most. Samantha Carstairs is the personal assistant to the Alpha of the Silverback Clan, and as best friend to the Lupine community's most brilliant scientist, she is privy to its most dangerous secret. Noah knows that Sam will never leak the scientific research...so he must find another way to get it, while keeping Sam close. But someone else is after Sam's secret. Who is the other spy infiltrating The Others? If their genetic secrets get into the wrong hands, all hell could break loose. Now Noah's true loyalty is put to the test as he fights to protect The Others—and his beloved Sam—and find the imposter...before it's too late.

Shoot for the Moon

Author : James Donovan
Publisher : Little, Brown
ISBN 13 : 9780316341783
Total Pages : 0 pages
Book Rating : 4.3/5 (417 download)

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Book Synopsis Shoot for the Moon by : James Donovan

Download or read book Shoot for the Moon written by James Donovan and published by Little, Brown. This book was released on 2019-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn why NASA astronaut Mike Collins calls this extraordinary space race story "the best book on Apollo": this inspiring and intimate ode to ingenuity celebrates one of the most daring feats in human history. When the alarm went off forty thousand feet above the moon's surface, both astronauts looked down at the computer to see 1202 flashing on the readout. Neither of them knew what it meant, and time was running out . . . On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. One of the world's greatest technological achievements -- and a triumph of the American spirit -- the Apollo 11 mission was a mammoth undertaking involving more than 410,000 men and women dedicated to winning the space race against the Soviets. Set amid the tensions and upheaval of the sixties and the Cold War, Shoot for the Moon is a gripping account of the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that came before it. From the shock of Sputnik and the heart-stopping final minutes of John Glenn's Mercury flight to the deadly whirligig of Gemini 8, the doomed Apollo 1 mission, and that perilous landing on the Sea of Tranquility -- when the entire world held its breath while Armstrong and Aldrin battled computer alarms, low fuel, and other problems -- James Donovan tells the whole story. Both sweeping and intimate, Shoot for the Moon is "a powerfully written and irresistible celebration" of one of humankind's most extraordinary accomplishments (Booklist, starred review).

A Man on the Moon

Author : Andrew Chaikin
Publisher : Penguin
ISBN 13 : 014311235X
Total Pages : 721 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis A Man on the Moon by : Andrew Chaikin

Download or read book A Man on the Moon written by Andrew Chaikin and published by Penguin. This book was released on 2007-08-28 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authoritative masterpiece" (L. A. Times) on the Apollo space program and NASA's journey to the moon This acclaimed portrait of heroism and ingenuity captures a watershed moment in human history. The astronauts themselves have called it the definitive account of their missions. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with twenty-three of the twenty-four moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail. A Man on the Moon is also the basis for the acclaimed miniseries produced by Tom Hanks, From the Earth to the Moon, now airing and streaming again on HBO in celebration of the 50th anniversary of Apollo 11.

Secrets of Our Spaceship Moon

Author : Don Wilson
Publisher : Lulu.com
ISBN 13 : 9781387944514
Total Pages : 280 pages
Book Rating : 4.9/5 (445 download)

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Book Synopsis Secrets of Our Spaceship Moon by : Don Wilson

Download or read book Secrets of Our Spaceship Moon written by Don Wilson and published by Lulu.com. This book was released on 2018-07-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: July 1969. Apollo has landed on the moon, and Aldrin and Armstrong are collecting lunar samples. Armstrong says to mission control: ""What the hell is that? Those babies are huge... Enormous... I'm telling you there are other spacecraft out there, lined up on the far side of the crater edge... They're on the moon watching us!"" This transcript from the Apollo mission is just one of many to which NASA refuses to give official recognition. Here, at last, is the complete uncensored story behind the moon landings - clear and indisputable facts offered by astronomers and astronauts themselves. These and many other fascinating facts are the subject of this startling investigation into the origins and purpose of our moon. All of the evidence points in one direction - that the moon harbors intelligent life, and has done so for many thousands of years. Our satellite is a cosmic Noah's Ark - a gigantic alien spaceship.

Pig Jumps Over the Moon

Author : Jeff Dinardo
Publisher : Triangle Interactive, Inc.
ISBN 13 : 1684442397
Total Pages : pages
Book Rating : 4.6/5 (844 download)

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Book Synopsis Pig Jumps Over the Moon by : Jeff Dinardo

Download or read book Pig Jumps Over the Moon written by Jeff Dinardo and published by Triangle Interactive, Inc. . This book was released on 2017-12-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Along or Enhanced eBook: Pig has a big goal! But will he shape up or just have fun in the mud? Fitness: Staying Active.

The Girl and the Moon

Author : Mark Lawrence
Publisher : Penguin
ISBN 13 : 1984806068
Total Pages : 417 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Girl and the Moon by : Mark Lawrence

Download or read book The Girl and the Moon written by Mark Lawrence and published by Penguin. This book was released on 2022-04-26 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third exhilarating novel in this dazzling epic fantasy series, a young outcast will fight against staggering odds to save her world. On the planet Abeth, a narrow Corridor of green land is surrounded on all sides by ice plains where only the strong survive. Ice triber Yaz has completed a perilous journey and arrived at the Corridor, and it exceeds and overwhelms all of her expectations. Everything seems different but some constants remain: her old enemies are still two steps ahead, bent on her destruction. She makes her way to the Convent of Sweet Mercy, where nuns train young girls who show the old gifts, but like the Corridor itself the convent is packed with peril and opportunity. Yaz has much to learn from the nuns—if they don’t decide to execute her. The fate of everyone squeezed between the Corridor’s vast walls, and ultimately the fate of those laboring to survive out on ice itself, hangs from the moon, and the battle to save the moon centers on the Ark of the Missing, buried beneath the emperor’s palace. Everyone wants Yaz to be the key that will open the Ark – the one the wise have sought for generations. But sometimes wanting isn’t enough.

Lunar Sourcebook

Author : Grant Heiken
Publisher : CUP Archive
ISBN 13 : 9780521334440
Total Pages : 796 pages
Book Rating : 4.3/5 (344 download)

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Book Synopsis Lunar Sourcebook by : Grant Heiken

Download or read book Lunar Sourcebook written by Grant Heiken and published by CUP Archive. This book was released on 1991-04-26 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Far Beyond the Moon

Author : Kärin Nickelsen
Publisher : University of Pittsburgh Press
ISBN 13 : 0822988003
Total Pages : 277 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Far Beyond the Moon by : Kärin Nickelsen

Download or read book Far Beyond the Moon written by Kärin Nickelsen and published by University of Pittsburgh Press. This book was released on 2021-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning of the space age, scientists and engineers have worked on systems to help humans survive for the astounding 28,500 days (78 years) needed to reach another planet. They’ve imagined and tried to create a little piece of Earth in a bubble travelling through space, inside of which people could live for decades, centuries, or even millennia. Far Beyond the Moon tells the dramatic story of engineering efforts by astronauts and scientists to create artificial habitats for humans in orbiting space stations, as well as on journeys to Mars and beyond. Along the way, David P. D. Munns and Kärin Nickelsen explore the often unglamorous but very real problem posed by long-term life support: How can we recycle biological wastes to create air, water, and even food in meticulously controlled artificial environments? Together, they draw attention to the unsung participants of the space program—the sanitary engineers, nutritionists, plant physiologists, bacteriologists, and algologists who created and tested artificial environments for space based on chemical technologies of life support—as well as the bioregenerative algae systems developed to reuse waste, water, and nutrients, so that we might cope with a space journey of not just a few days, but months, or more likely, years.

Apollo to the Moon

Author : Teasel E. Muir-Harmony
Publisher : National Geographic Society
ISBN 13 : 1426219938
Total Pages : 312 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Apollo to the Moon by : Teasel E. Muir-Harmony

Download or read book Apollo to the Moon written by Teasel E. Muir-Harmony and published by National Geographic Society. This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A celebration of the 50th anniversary of NASA's Apollo missions to the moon, this narrative uses 50 key artifacts from the Smithsonian archives to tell the story of the groundbreaking space exploration program. Bold photographs, fascinating graphics, and engaging stories commemorate the 20th century's most important space endeavor: NASA's Apollo program to reach the moon. From the lunar rover and an emergency oxygen mask to space food and moon rocks, it's a carefully curated array of objects--complete with intriguing back stories and profiles of key participants. This book showcases the historic space exploration program that landed humans on the moon, advanced the world's capabilities for space travel, and revolutionized our sense of humanity's place in the universe. Each historic accomplishment is symbolized by a different object, from a Russian stamp honoring Yuri Gagarin and plastic astronaut action figures to the Apollo 11 command module, piloted by Michael Collins as Armstrong and Aldrin made the first moonwalk, together with the monumental art inspired by these moon missions. Throughout, Apollo to the Moon also tells the story of people who made the journey possible: the heroic astronauts as well as their supporters, including President John F. Kennedy, newsman Walter Cronkite, and NASA scientists such as Margaret Hamilton."--Publisher's website.