Marketing The Moon

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Marketing the Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Let's Meet on the Moon

Author : Lauren Ranalli
Publisher :
ISBN 13 : 9781733143325
Total Pages : pages
Book Rating : 4.1/5 (433 download)

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Book Synopsis Let's Meet on the Moon by : Lauren Ranalli

Download or read book Let's Meet on the Moon written by Lauren Ranalli and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of long distance friendship and how we can stay close even when we are far apart.

Different

Author : Youngme Moon
Publisher : Currency
ISBN 13 : 030746086X
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Different by : Youngme Moon

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

10x Marketing Formula

Author : Garrett Moon
Publisher : Coschedule
ISBN 13 : 9780692048276
Total Pages : 366 pages
Book Rating : 4.0/5 (482 download)

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Book Synopsis 10x Marketing Formula by : Garrett Moon

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Reaching for the Moon

Author : Katherine Johnson
Publisher : Atheneum Books for Young Readers
ISBN 13 : 1534440844
Total Pages : 272 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Reaching for the Moon by : Katherine Johnson

Download or read book Reaching for the Moon written by Katherine Johnson and published by Atheneum Books for Young Readers. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.

To the Moon!

Author : Jodie Shepherd
Publisher : Cloverleaf Books (TM) -- Space
ISBN 13 : 1512425362
Total Pages : 28 pages
Book Rating : 4.5/5 (124 download)

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Book Synopsis To the Moon! by : Jodie Shepherd

Download or read book To the Moon! written by Jodie Shepherd and published by Cloverleaf Books (TM) -- Space. This book was released on 2017 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil's imagination takes him on a trip to the moon. Join him as he explores mountains and hills, spots a famous astronaut's footprints, and collects space rocks for his science project.

Howl at the Moon

Author : Christine Warren
Publisher : St. Martin's Paperbacks
ISBN 13 : 1429975024
Total Pages : 352 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Howl at the Moon by : Christine Warren

Download or read book Howl at the Moon written by Christine Warren and published by St. Martin's Paperbacks. This book was released on 2010-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noah Baker never wanted to betray The Others. But if his military commanders want him to covertly investigate a Lupine scientist—whose extraordinary research on sensory perception in werewolves could be used to develop werewolf-sharp senses in human soldiers—Noah must oblige. Even if it means deceiving the woman he desires the most. Samantha Carstairs is the personal assistant to the Alpha of the Silverback Clan, and as best friend to the Lupine community's most brilliant scientist, she is privy to its most dangerous secret. Noah knows that Sam will never leak the scientific research...so he must find another way to get it, while keeping Sam close. But someone else is after Sam's secret. Who is the other spy infiltrating The Others? If their genetic secrets get into the wrong hands, all hell could break loose. Now Noah's true loyalty is put to the test as he fights to protect The Others—and his beloved Sam—and find the imposter...before it's too late.

How Apollo Flew to the Moon

Author : W. David Woods
Publisher : Springer Science & Business Media
ISBN 13 : 1441971793
Total Pages : 582 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis How Apollo Flew to the Moon by : W. David Woods

Download or read book How Apollo Flew to the Moon written by W. David Woods and published by Springer Science & Business Media. This book was released on 2011-08-08 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stung by the pioneering space successes of the Soviet Union - in particular, Gagarin being the first man in space, the United States gathered the best of its engineers and set itself the goal of reaching the Moon within a decade. In an expanding 2nd edition of How Apollo Flew to the Moon, David Woods tells the exciting story of how the resulting Apollo flights were conducted by following a virtual flight to the Moon and its exploration of the surface. From launch to splashdown, he hitches a ride in the incredible spaceships that took men to another world, exploring each step of the journey and detailing the enormous range of disciplines, techniques, and procedures the Apollo crews had to master. While describing the tremendous technological accomplishment involved, he adds the human dimension by calling on the testimony of the people who were there at the time. He provides a wealth of fascinating and accessible material: the role of the powerful Saturn V, the reasoning behind trajectories, the day-to-day concerns of human and spacecraft health between two worlds, the exploration of the lunar surface and the sheer daring involved in traveling to the Moon and the mid-twentieth century. Given the tremendous success of the original edition of How Apollo Flew to the Moon, the second edition will have a new chapter on surface activities, inspired by reader's comment on Amazon.com. There will also be additional detail in the existing chapters to incorporate all the feedback from the original edition, and will include larger illustrations.

Paris to the Moon

Author : Adam Gopnik
Publisher : Random House
ISBN 13 : 1588361381
Total Pages : 370 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Paris to the Moon by : Adam Gopnik

Download or read book Paris to the Moon written by Adam Gopnik and published by Random House. This book was released on 2001-12-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paris. The name alone conjures images of chestnut-lined boulevards, sidewalk cafés, breathtaking façades around every corner--in short, an exquisite romanticism that has captured the American imagination for as long as there have been Americans. In 1995, Adam Gopnik, his wife, and their infant son left the familiar comforts and hassles of New York City for the urbane glamour of the City of Light. Gopnik is a longtime New Yorker writer, and the magazine has sent its writers to Paris for decades--but his was above all a personal pilgrimage to the place that had for so long been the undisputed capital of everything cultural and beautiful. It was also the opportunity to raise a child who would know what it was to romp in the Luxembourg Gardens, to enjoy a croque monsieur in a Left Bank café--a child (and perhaps a father, too) who would have a grasp of that Parisian sense of style we Americans find so elusive. So, in the grand tradition of the American abroad, Gopnik walked the paths of the Tuileries, enjoyed philosophical discussions at his local bistro, wrote as violet twilight fell on the arrondissements. Of course, as readers of Gopnik's beloved and award-winning "Paris Journals" in The New Yorker know, there was also the matter of raising a child and carrying on with day-to-day, not-so-fabled life. Evenings with French intellectuals preceded middle-of-the-night baby feedings; afternoons were filled with trips to the Musée d'Orsay and pinball games; weekday leftovers were eaten while three-star chefs debated a "culinary crisis." As Gopnik describes in this funny and tender book, the dual processes of navigating a foreign city and becoming a parent are not completely dissimilar journeys--both hold new routines, new languages, a new set of rules by which everyday life is lived. With singular wit and insight, Gopnik weaves the magical with the mundane in a wholly delightful, often hilarious look at what it was to be an American family man in Paris at the end of the twentieth century. "We went to Paris for a sentimental reeducation-I did anyway-even though the sentiments we were instructed in were not the ones we were expecting to learn, which I believe is why they call it an education."

How We Got to the Moon

Author : John Rocco
Publisher : Crown Books for Young Readers
ISBN 13 : 0525647414
Total Pages : 265 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis How We Got to the Moon by : John Rocco

Download or read book How We Got to the Moon written by John Rocco and published by Crown Books for Young Readers. This book was released on 2020-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE NATIONAL BOOK AWARD • YALSA EXCELLENCE IN NONFICTION FINALIST • A ROBERT F. SIBERT HONOR BOOK This beautifully illustrated, oversized guide to the people and technology of the moon landing by award-winning author/illustrator John Rocco (illustrator of the Percy Jackson series) is a must-have for space fans, classrooms, and tech geeks. Everyone knows of Neil Armstrong's famous first steps on the moon. But what did it really take to get us there? The Moon landing is one of the most ambitious, thrilling, and dangerous ventures in human history. This exquisitely researched and illustrated book tells the stories of the 400,000 unsung heroes--the engineers, mathematicians, seamstresses, welders, and factory workers--and their innovations and life-changing technological leaps forward that allowed NASA to achieve this unparalleled accomplishment. From the shocking launch of the Russian satellite Sputnik to the triumphant splashdown of Apollo 11, Caldecott Honor winner John Rocco answers every possible question about this world-altering mission. Each challenging step in the space race is revealed, examined, and displayed through stunning diagrams, experiments, moments of crisis, and unforgettable human stories. Explorers of all ages will want to pore over every page in this comprehensive chronicle detailing the grandest human adventure of all time!

Gateway to the Moon

Author : Mary Morris
Publisher : Anchor
ISBN 13 : 0525434992
Total Pages : 354 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis Gateway to the Moon by : Mary Morris

Download or read book Gateway to the Moon written by Mary Morris and published by Anchor. This book was released on 2019-03-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1492, two history-altering events occurred: the Jews and Muslims of Spain were expelled, and Columbus set sail for the New World. Many Spanish Jews chose not to flee and instead became Christian in name only, maintaining their religious traditions in secret. Among them was Luis de Torres, who accompanied Columbus as an interpreter. Over the centuries, de Torres’ descendants traveled across North America, finally settling in the hills of New Mexico. Now, some five hundred years later, it is in these same hills that Miguel Torres, a young amateur astronomer, finds himself trying to understand the mystery that surrounds him and the town he grew up in: Entrada de la Luna, or Gateway to the Moon. Poor health and poverty are the norm in Entrada, and luck is rare. So when Miguel sees an ad for a babysitting job in Santa Fe, he jumps at the opportunity. The family for whom he works, the Rothsteins, are Jewish, and Miguel is surprised to find many of their customs similar to those his own family kept but never understood. Braided throughout the present-day narrative are the powerful stories of the ancestors of Entrada’s residents, portraying both the horrors of the Inquisition and the resilience of families. Moving and unforgettable, Gateway to the Moon beautifully weaves the journeys of the converso Jews into the larger American story.

Gardens of the Moon

Author : Steven Erikson
Publisher : Macmillan
ISBN 13 : 1429926589
Total Pages : 498 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Gardens of the Moon by : Steven Erikson

Download or read book Gardens of the Moon written by Steven Erikson and published by Macmillan. This book was released on 2004-06-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast legions of gods, mages, humans, dragons and all manner of creatures play out the fate of the Malazan Empire in this first book in a major epic fantasy series from Steven Erikson. The Malazan Empire simmers with discontent, bled dry by interminable warfare, bitter infighting and bloody confrontations with the formidable Anomander Rake and his Tiste Andii, ancient and implacable sorcerers. Even the imperial legions, long inured to the bloodshed, yearn for some respite. Yet Empress Laseen's rule remains absolute, enforced by her dread Claw assassins. For Sergeant Whiskeyjack and his squad of Bridgeburners, and for Tattersail, surviving cadre mage of the Second Legion, the aftermath of the siege of Pale should have been a time to mourn the many dead. But Darujhistan, last of the Free Cities of Genabackis, yet holds out. It is to this ancient citadel that Laseen turns her predatory gaze. However, it would appear that the Empire is not alone in this great game. Sinister, shadowbound forces are gathering as the gods themselves prepare to play their hand... Conceived and written on a panoramic scale, Gardens of the Moon is epic fantasy of the highest order--an enthralling adventure by an outstanding new voice. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Apollo to the Moon

Author : Teasel E. Muir-Harmony
Publisher : National Geographic Society
ISBN 13 : 1426219938
Total Pages : 312 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Apollo to the Moon by : Teasel E. Muir-Harmony

Download or read book Apollo to the Moon written by Teasel E. Muir-Harmony and published by National Geographic Society. This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A celebration of the 50th anniversary of NASA's Apollo missions to the moon, this narrative uses 50 key artifacts from the Smithsonian archives to tell the story of the groundbreaking space exploration program. Bold photographs, fascinating graphics, and engaging stories commemorate the 20th century's most important space endeavor: NASA's Apollo program to reach the moon. From the lunar rover and an emergency oxygen mask to space food and moon rocks, it's a carefully curated array of objects--complete with intriguing back stories and profiles of key participants. This book showcases the historic space exploration program that landed humans on the moon, advanced the world's capabilities for space travel, and revolutionized our sense of humanity's place in the universe. Each historic accomplishment is symbolized by a different object, from a Russian stamp honoring Yuri Gagarin and plastic astronaut action figures to the Apollo 11 command module, piloted by Michael Collins as Armstrong and Aldrin made the first moonwalk, together with the monumental art inspired by these moon missions. Throughout, Apollo to the Moon also tells the story of people who made the journey possible: the heroic astronauts as well as their supporters, including President John F. Kennedy, newsman Walter Cronkite, and NASA scientists such as Margaret Hamilton."--Publisher's website.

Far Beyond the Moon

Author : Kärin Nickelsen
Publisher : University of Pittsburgh Press
ISBN 13 : 0822988003
Total Pages : 277 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Far Beyond the Moon by : Kärin Nickelsen

Download or read book Far Beyond the Moon written by Kärin Nickelsen and published by University of Pittsburgh Press. This book was released on 2021-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning of the space age, scientists and engineers have worked on systems to help humans survive for the astounding 28,500 days (78 years) needed to reach another planet. They’ve imagined and tried to create a little piece of Earth in a bubble travelling through space, inside of which people could live for decades, centuries, or even millennia. Far Beyond the Moon tells the dramatic story of engineering efforts by astronauts and scientists to create artificial habitats for humans in orbiting space stations, as well as on journeys to Mars and beyond. Along the way, David P. D. Munns and Kärin Nickelsen explore the often unglamorous but very real problem posed by long-term life support: How can we recycle biological wastes to create air, water, and even food in meticulously controlled artificial environments? Together, they draw attention to the unsung participants of the space program—the sanitary engineers, nutritionists, plant physiologists, bacteriologists, and algologists who created and tested artificial environments for space based on chemical technologies of life support—as well as the bioregenerative algae systems developed to reuse waste, water, and nutrients, so that we might cope with a space journey of not just a few days, but months, or more likely, years.

Eight Years to the Moon

Author : Nancy Atkinson
Publisher : Page Street Publishing
ISBN 13 : 1624144918
Total Pages : 240 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Eight Years to the Moon by : Nancy Atkinson

Download or read book Eight Years to the Moon written by Nancy Atkinson and published by Page Street Publishing. This book was released on 2019-07-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Behind-the-Scenes Look At NASA’s incredible Journey to the Moon Space journalist and insider Nancy Atkinson weaves together the riveting story of NASA’s mission to complete “the greatest adventure on which humankind ever embarked.” This incredible account is a keepsake celebrating some of the most important and dramatic events in modern history. Told through over 60 personal interviews and oral histories, as well as personal photographs, this tribute to the men and women who made the Apollo 11 mission a reality chronicles the highs and lows that accompanied the race to the Moon: the devastating flash fire that killed the crew of Apollo 1; the awe of those who saw their years-in-the-making contributions to space exploration blast off from Cape Canaveral; the knuckle-biting descent of Apollo 11 to the lunar surface; a near-catastrophic event on the crew’s flight home; the infectious excitement and jubilation across the world after the astronauts returned safely to Earth. These little-known stories of the dedicated engineers, mathematicians and scientists in the 1960s reveal the “hows” of the Apollo missions and bring to life the wonder and excitement of humanity’s first steps on the Moon.

Lunar Sourcebook

Author : Grant Heiken
Publisher : CUP Archive
ISBN 13 : 9780521334440
Total Pages : 796 pages
Book Rating : 4.3/5 (344 download)

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Book Synopsis Lunar Sourcebook by : Grant Heiken

Download or read book Lunar Sourcebook written by Grant Heiken and published by CUP Archive. This book was released on 1991-04-26 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Mission to the Moon

Author : Alan Dyer
Publisher :
ISBN 13 : 9781742113395
Total Pages : 80 pages
Book Rating : 4.1/5 (133 download)

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Book Synopsis Mission to the Moon by : Alan Dyer

Download or read book Mission to the Moon written by Alan Dyer and published by . This book was released on 2008 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect resource for the 40th anniversary of the first lunar landing - the greatest ever journey revealed as never before. With 80 information-packed pages, this richly illustrated book tells the dramatic story of the greatest journey humans have ever made - the voyage to the Moon and back. Mission to the Moon features everything you need to know about the Space Race, the Apollo Program, rockets and spaceships, and plans to return to the Moon. It is also the perfect introduction to the Moon, our nearest neighbour in space, expertly written for young readers. The bonus DVD features documentaries on Apollo 11, Apollo 13, and other space flight footage. Includes images never before published, original artefacts that bring the era to life and the latest high-resolution scans of NASA's best Moon photos. Celebrating the 40th anniversary of the first lunar landing 20th July 2009.