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Marketing The Church How To Communicate Your Churchs Purpose And Passion In A Modern Context
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Book Synopsis Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context by : Michael Daehn
Download or read book Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context written by Michael Daehn and published by Lulu.com. This book was released on 2011-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Book Synopsis Perception-based Marketing of Parishes using the example of Catholic Academics and Students by : Thomas Peters
Download or read book Perception-based Marketing of Parishes using the example of Catholic Academics and Students written by Thomas Peters and published by BoD – Books on Demand. This book was released on 2019-03-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.
Book Synopsis Public Library Services for the Poor by : Leslie Edmonds Holt
Download or read book Public Library Services for the Poor written by Leslie Edmonds Holt and published by American Library Association. This book was released on 2010-04-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many poor people, the library is their only resource for information, literacy, entertainment, language skills, employment help, free computer use, and even safety and shelter. Get concrete advice about programs and support for this group.
Book Synopsis Church Marketing 101 by : Richard L. Reising
Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Book Synopsis Faith-Based Marketing by : Bob Hutchins
Download or read book Faith-Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Book Synopsis Church Communications by : Katie Allred
Download or read book Church Communications written by Katie Allred and published by B&H Publishing Group. This book was released on 2022-08-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.
Book Synopsis Ministry Marketing Made Easy by : Yvon Prehn
Download or read book Ministry Marketing Made Easy written by Yvon Prehn and published by Wipf and Stock Publishers. This book was released on 2012-08-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.
Book Synopsis Selling Out the Church by : Philip D. Kenneson
Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Book Synopsis The Connected Church by : Natchi Lazarus
Download or read book The Connected Church written by Natchi Lazarus and published by Createspace Independent Publishing Platform. This book was released on 2017-02-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other. As the body of Christ, it is important that we understand these changes, so that we can effectively serve others. Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry. The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry. Section I - Why the Church should use Social Media: In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience - the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission. Section II - The Communication Model: In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology. Section III - The Framework for Implementing the Communication Model: In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details. Section IV - Future Trends that will Impact the Church: In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future. Foreword is written by Mark W. Schaefer - Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter. Introduction is written by Rev. Sam P. Chelladurai - Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.
Download or read book The Social Church written by Justin Wise and published by Moody Publishers. This book was released on 2014-01-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know you can read online reviews of your church? How often have you talked about “reaching people where they are”—and realized that much of the time, they are on the Internet? We’ve been living in a digital world for quite a while now. Justin Wise speaks about social media as this generation's printing press—a revolutionary technology that can spread the gospel farther and faster than we can imagine. It’s time to take what we know (and admit what we don’t know) and learn together how to move forward as the church. Are you ready to think theologically about this digital age and reach people in a new way?
Book Synopsis Marketing Like God by : John Squiric
Download or read book Marketing Like God written by John Squiric and published by . This book was released on 2020-08-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the value the local church can have in their lives and in their families. The Bible Can and Should Inform Our Marketing Decisions. If you are LEADING a church, WORKING in a church, or GO to church, you ARE a marketer... whether you think so or not is irrelevant. The only questions to ask yourself are: Do my methods honor God? Am I accomplishing through my marketing what I desire? Are my actions bringing people closer to God or pushing them away? Successful Church Marketing is not about products. Successful Church Marketing is about people and how to use biblical principles to attract them and ultimately bring them into a relationship with Jesus. "Church marketing is the action of spreading or promoting the Gospel of Jesus Christ through the use of various types of communication, media, or strategies to capture attention, engage, educate, and finally persuade people to take action." John Squiric COO Truth Advertising
Book Synopsis Guidelines Communications by : United Meth Communications *
Download or read book Guidelines Communications written by United Meth Communications * and published by Cokesbury. This book was released on 2016-11-15 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local church communication is a ministry that shares the church’s story in ways that move people toward becoming disciples of Christ. You are part of a leadership team that brings to life your church’s vision and mission. Your role is to be a storyteller and connector, employing communications’ practices and tools to share the story of the church in a planned, compelling, accessible way. Your goal is to develop a reliable process for telling and hearing the story in which everyone can participate. This Guideline is designed to help you meet this goal. This is one of the twenty-six Guidelines for Leading Your Congregation 2017-2020 that cover church leadership areas including Church Council and Small Membership Church; the administrative areas of Finance and Trustees; and ministry areas focused on nurture, outreach, and witness including Worship, Evangelism, Stewardship, Christian Education, age-level ministries, Communications, and more.
Book Synopsis Getting the Word Out: How to Market Your Ministry by : Bunnie Jackson-Ransom
Download or read book Getting the Word Out: How to Market Your Ministry written by Bunnie Jackson-Ransom and published by Xulon Press. This book was released on 2014-06-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.
Book Synopsis The Joy of the Gospel by : Pope Francis
Download or read book The Joy of the Gospel written by Pope Francis and published by Image. This book was released on 2014-10-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect gift! A specially priced, beautifully designed hardcover edition of The Joy of the Gospel with a foreword by Robert Barron and an afterword by James Martin, SJ. “The joy of the gospel fills the hearts and lives of all who encounter Jesus… In this Exhortation I wish to encourage the Christian faithful to embark upon a new chapter of evangelization marked by this joy, while pointing out new paths for the Church’s journey in years to come.” – Pope Francis This special edition of Pope Francis's popular message of hope explores themes that are important for believers in the 21st century. Examining the many obstacles to faith and what can be done to overcome those hurdles, he emphasizes the importance of service to God and all his creation. Advocating for “the homeless, the addicted, refugees, indigenous peoples, the elderly who are increasingly isolated and abandoned,” the Holy Father shows us how to respond to poverty and current economic challenges that affect us locally and globally. Ultimately, Pope Francis demonstrates how to develop a more personal relationship with Jesus Christ, “to recognize the traces of God’s Spirit in events great and small.” Profound in its insight, yet warm and accessible in its tone, The Joy of the Gospel is a call to action to live a life motivated by divine love and, in turn, to experience heaven on earth. Includes a foreword by Robert Barron, author of Catholicism: A Journey to the Heart of the Faith and James Martin, SJ, author of Jesus: A Pilgrimage
Book Synopsis Celebration of Discipline by : Richard J. Foster
Download or read book Celebration of Discipline written by Richard J. Foster and published by Zondervan. This book was released on 1988-10-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty years since its publication, Celebration of Discipline has helped over a million seekers discover a richer spiritual life infused with joy, peace, and a deeper understanding of God. For this special twentieth anniversary edition, Richard J. Foster has added an introduction, in which he shares the story of how this beloved and enduring spiritual guidebook came to be. Hailed by many as the best modern book on Christian spirituality, Celebration of Discipline explores the "classic Disciplines," or central spiritual practices, of the Christian faith. Along the way, Foster shows that it is only by and through these practices that the true path to spiritual growth can be found. Dividing the Disciplines into three movements of the Spirit, Foster shows how each of these areas contribute to a balanced spiritual life. The inward Disciplines of meditation, prayer, fasting, and study, offer avenues of personal examination and change. The outward Disciplines of simplicity, solitude, submission, and service, help prepare us to make the world a better place. The corporate Disciplines of confession, worship, guidance, and celebration, bring us nearer to one another and to God. Foster provides a wealth of examples demonstrating how these Disciplines can become part of our daily activities-and how they can help us shed our superficial habits and "bring the abundance of God into our lives." He offers crucial new insights on simplicity, demonstrating how the biblical view of simplicity, properly understood and applied, brings joy and balance to our inward and outward lives and "sets us free to enjoy the provision of God as a gift that can be shared with others." The discussion of celebration, often the most neglected of the Disciplines, shows its critical importance, for it stands at the heart of the way to Christ. Celebration of Discipline will help motivate Christians everywhere to embark on a journey of prayer and spiritual growth.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
