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Faith Based Marketing
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Book Synopsis Faith-Based Marketing by : Bob Hutchins
Download or read book Faith-Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens
Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Book Synopsis Faith Driven Entrepreneur by : Henry Kaestner
Download or read book Faith Driven Entrepreneur written by Henry Kaestner and published by Tyndale House Publishers, Inc.. This book was released on 2021-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
Book Synopsis Faith-Based Fraud by : Warren Cole Smith
Download or read book Faith-Based Fraud written by Warren Cole Smith and published by WildBlue Press. This book was released on 2021-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader of Ministry Watch examines how cases of abuse and financial corruption have hurt the church—and how to bring back integrity. We live in a secular, skeptical, and cynical age. Many Americans have lost faith in institutions—including the church. Although the vast majority of Christian leaders serve faithfully, examples of financial fraud, greed, sexual and emotional abuse, and other systemic problems are almost everyday occurrences. And a watching world has a right to ask even those who are faithful ministers of the Gospel: “If you knew this was happening, why didn’t you say something?” Whether or not honest and above-board Christian leadership like it, in the eyes of the world, our silence makes us complicit. That’s why this vital book takes a clear-eyed look at scandals in the church—from Jim and Tammy Bakker’s PTL Network to Mark Driscoll, Todd Bentley, David Jeremiah, and Bill Hybels. It is an answer to those who say that the silence of Christian leadership is approval. And although this book is sometimes tough on the church and its leaders, its purpose is not to tear down the evangelical church, but to restore it to its rightful place of influence in the culture and in the lives of people who desperately need its message of grace and truth. “Explains why shining sunlight on churches and ministries in America is important.” —Paul Glader, Director of the McCandlish Phillips Journalism Institute, The King’s College
Book Synopsis Marketing Your Ministry by : Robert D. Hisrich
Download or read book Marketing Your Ministry written by Robert D. Hisrich and published by Wolgemuth & Hyatt, Publishers, Incorporated. This book was released on 1990 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Permission to Prosper by : Ray Edwards
Download or read book Permission to Prosper written by Ray Edwards and published by Morgan James Publishing. This book was released on 2020-11-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.
Download or read book Branded Faith written by Rajkumar Dixit and published by Wipf and Stock Publishers. This book was released on 2010-06-07 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Download or read book Branding Faith written by Phil Cooke and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.
Book Synopsis Wisdom-Based Business by : Hannah J. Stolze
Download or read book Wisdom-Based Business written by Hannah J. Stolze and published by Zondervan Academic. This book was released on 2021-04-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Business Purposeful and Profitable At its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding. Far from being opposites, good business and good behavior go hand-in-hand, and biblical principles can align with best practices. In Wisdom-Based Business, marketing and supply-chain professor Hannah J. Stolze draws principles from the Bible's wisdom literature and from evidence-based research to create a framework for business that is oriented toward excellence and sustainability. This book addresses import issues such as: The virtue of profit Servant leadership Wisdom-based values, such as long-term over short-term, stakeholders, and quality Beneficial outcomes of wisdom-based business, including reputation and comparative advantage The ultimate outcome of eternal impact Intended for business students and working professionals alike, Wisdom-Based Business demonstrates how to pursue profitability to the honor and glory of God. Unique among Christian books on business, it helps readers make the right decisions in business by presenting: Biblical Principles. Drawing upon the Bible's wisdom literature, each topic addressed is undergirded by insights from Scripture. Evidence-Based Research. Recommendations are thoroughly grounded in the best and latest research in the field. Case Studies: Each chapter demonstrates how the principles can be lived out in the real world, amid the inevitable challenges and competition all business confronts. Any Christian who works in the marketplace or is training to work in the marketplace will benefit from Wisdom-Based Business' practical guidance on how to reflect Christian values in their corporate tasks and strategies--and on how those values can be not hindrances but keys to success.
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Book Synopsis Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business? by : Michael Zigarelli
Download or read book Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business? written by Michael Zigarelli and published by . This book was released on 2019-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Question, Fifty Companies, Eight Practical Answers. What does it look like when a follower of Jesus runs a business? It's a question we're asking more than ever before, from the front lines of business to the front page of the newspaper to the front row of the classroom. But our answers tend to be incomplete-personal anecdotes, media narratives, or simply revisiting the usual suspects. Christian-Owned Companies, the stories of 50 for-profit businesses, is the most thorough investigation of the question to date, uncovering eight practical answers. For business leaders, it's a road map. For academics, it's a theory. For students, it's a curriculum. And for a confused culture, it's a corrective to the stereotypes of the left and the right. Join Professor Zigarelli for an in-depth look at what Christian-owned companies really do and how they do it.
Book Synopsis To Serve God and Wal-Mart by : Bethany Moreton
Download or read book To Serve God and Wal-Mart written by Bethany Moreton and published by Harvard University Press. This book was released on 2010-09-07 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization. The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).
Download or read book Becoming a King written by Morgan Snyder and published by Thomas Nelson. This book was released on 2020-05-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does power and responsibility look like for Christian men in our world today? Becoming a King offers men a guide to becoming one to whom God can entrust his kingdom. Journey with Morgan Snyder as he walks alongside men (and the women who love and encourage them) to rediscover the path of inner transformation. Becoming a King is an invitation into a radical reconstruction of much of what we’ve come to believe about God, masculinity, and the meaning of life. Curated and distilled over more than two decades and drawn from the lives of more than seventy-five men, Morgan shares his discovery of an ancient and reliable path to restoring and becoming the kind of man who can wield power for good. With examples from the lives of the great heroes of faith as well as wise men from Morgan’s own life, break through doubt and discover the power of restoration. In Becoming a King, you will: Reconstruct your understanding of masculinity and who God truly intended you to be Learn to become a man of unshakable strength and courage Reclaim your identity, integrity, and purpose Traveling this path isn’t easy. But the heroic journey detailed within the pages of Becoming a King leads to real life—to men becoming as solid and mighty as oak trees, teeming with strength and courage to bring healing to a hurting world; and to sons, husbands, brothers, and friends becoming the kind of kings to whom God can entrust his kingdom.
Book Synopsis Covert Cows and Chick-fil-A by : Steve Robinson
Download or read book Covert Cows and Chick-fil-A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Book Synopsis Honorable Influence by : David Hagenbuch
Download or read book Honorable Influence written by David Hagenbuch and published by Aldersgate Press. This book was released on 2016-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
