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Author : Suresh Datt Sharma
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Strategy in Indian Industry written by Suresh Datt Sharma and published by . This book was released on 1988 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. V. Sople
Publisher : New Age International
ISBN 13 : 8122415261
Total Pages : 13 pages
Book Rating : 4.1/5 (224 download)
Download or read book Legal Aspects of Marketing in India written by V. V. Sople and published by New Age International. This book was released on 2004-12 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Author : Junaid Javaid
Publisher : GRIN Verlag
ISBN 13 : 3668033323
Total Pages : 38 pages
Book Rating : 4.6/5 (68 download)
Download or read book Marketing Strategies for Indian Software Development Companies in Entering Western European Markets written by Junaid Javaid and published by GRIN Verlag. This book was released on 2015-08-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of ‘Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market’. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies. It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process. Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process. It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.
Author : Atul Singh Chandel
Publisher :
ISBN 13 : 9783659975301
Total Pages : 56 pages
Book Rating : 4.9/5 (753 download)
Download or read book Marketing Strategy for Indian Retail Industry written by Atul Singh Chandel and published by . This book was released on 2016-10-28 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Anil Ramesh
Publisher : Emerald Group Publishing
ISBN 13 : 1787567575
Total Pages : 229 pages
Book Rating : 4.7/5 (875 download)
Download or read book Start-up Marketing Strategies in India written by M. Anil Ramesh and published by Emerald Group Publishing. This book was released on 2019-07-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author : Dr.Neeraj K Dubey
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241403
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book Marketing Strategies of Chemical Industry in India written by Dr.Neeraj K Dubey and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 9788125913719
Total Pages : 310 pages
Book Rating : 4.9/5 (137 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Prof. (dr) Mukesh Pandey
Publisher : John Wiley & Sons
ISBN 13 : 9788177226959
Total Pages : 364 pages
Book Rating : 4.2/5 (269 download)
Download or read book Contemporary Indian Cases In Marketing, 2006-07 Ed written by Prof. (dr) Mukesh Pandey and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies of extremely customer focused and market-research savvy new entrants.Background Notes: What and Why of Case Method of Teaching - The Finance of Marketing· A Prelude to Marketing Conceptual Framework(CF), One Case· Marketing Environment CF, One Case· Consumer Behavior, CF, Two Cases· Segmentation, Targeting and Positioning CF, One Case· Marketing Research CF, One Case· Product CF, Two Cases· Brand Management CF, Two Cases· Sales Management CF, Two Cases· Distribution CF, Three Cases· Market Strategy CF, Two Cases· Price CF, Two Cases· Promotion CF, Two Cases· Services Marketing CF, One Case· International Marketing CF, Two Cases· Advertising & Communication CF, Two Cases· B2B Marketing CF, One Case· Internet Marketing CF, One Case· Supply Chain Management CF, One Case· Rural Marketing CF, One Case· Retailing CF, One Case
Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 589 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Author : Biswal, Santosh Kumar
Publisher : IGI Global
ISBN 13 : 1799835138
Total Pages : 401 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Social and Cultural Dynamics in Indian Cinema written by Biswal, Santosh Kumar and published by IGI Global. This book was released on 2020-06-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.
Author : Ramanuj Majumdar
Publisher : Allied Publishers
ISBN 13 : 9788170234388
Total Pages : 244 pages
Book Rating : 4.2/5 (343 download)
Download or read book Marketing Strategies written by Ramanuj Majumdar and published by Allied Publishers. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusses on the evolving Indian market with the advent of liberalization in July 1991.
Author : M. Anil Ramesh
Publisher : Emerald Group Publishing
ISBN 13 : 1787567559
Total Pages : 264 pages
Book Rating : 4.7/5 (875 download)
Download or read book Start-up Marketing Strategies in India written by M. Anil Ramesh and published by Emerald Group Publishing. This book was released on 2019-07-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author : S. Neelamegham
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Management and the Indian Economy written by S. Neelamegham and published by . This book was released on 1978 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Author : Junaid Javaid
Publisher : GRIN Verlag
ISBN 13 : 3656748853
Total Pages : 39 pages
Book Rating : 4.6/5 (567 download)
Download or read book Marketing Research & Innovative Product Launch in Indian Sanitation Industry written by Junaid Javaid and published by GRIN Verlag. This book was released on 2014-09-23 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, course: MASTER OF BUSINESS ADMINISTRATION, language: English, abstract: This report on the topic of launch of Innovative Product within Indian Sanitation Industry. The scope of this report is broad. It has been discovered that innovation in marketing offering (products or services) managed to command top attention from the majority of CEOs. Innovation in product is considered as major opportunities for the purpose of making customers loyal to the specified brand. There is no doubt in saying that Indian Sanitation industry has been growing on consistent basis and also promising great potential for future prospect as well. By analysing, all forces of Porter Five Forces model, it has been inclined that Indian Sanitation industry is attractive and has potential for growth in the long term. It has been discovered with the help of PESTLE analysis that there are two aspects (Sociological & Environmental) that could pose threat to the Indian Sanitation industry while the other four aspects (Political, Economical, Technological and Legislative) would be seen as great opportunities for the Indian Sanitation industry. DG Corporation (Entrepreneur Business Idea) is Indian based company and is thinking of entering Indian Sanitation industry with its innovative product named as DG Solar Glass Sanitizer. The core objective of DG Corporation is to successfully execute the launching plan for its Solar Glass Sanitizer. The company’s main competitive is that the company is going to successfully launch its innovative product. As the company’s DG Solar Glass Sanitizer is based upon innovative idea so that the company is planning to adopt Differentiation strategy. For the targeting purpose, DG Corporation is considering strongly to target middle class and high class social classes of urban areas. In regard to Positioning, DG Corporation is aiming to position its Glass Sanitizer on Point of Difference basis. For the marketing mix strategies: the company has formulated four aspects (DG Solar Glass Sanitizer would use UV technology and boiling & steaming method for removing germs from the glasses, the skimming pricing structure would be adopted, the company would utilized all available promotion methods and for placement the company would make relationships with few wholesalers). It has been recommended that trend of launching innovative marketing offerings (products or services) has been getting prominent these days and also incorporates more potential for success within almost all industries.
Author : S. Shanmugasundaram
Publisher : I K International Pvt Ltd
ISBN 13 : 9381141932
Total Pages : 250 pages
Book Rating : 4.3/5 (811 download)
Download or read book Export Challenges and Strategies in Indian Industry written by S. Shanmugasundaram and published by I K International Pvt Ltd. This book was released on 2012-10-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products. Export Challenges and Strategies in Indian Industry covers a wide range of topics relating to export business in India, viz., production challenges, procurement challenges, technological challenges, cost challenges, supply chain challenges, HR challenges, financial challenges, quality challenges, research & development challenges, international pricing challenges, infrastructure challenges, government policy challenges, international packing and marketing challenges, export shipping challenges, export marketing, WTO related issues, trade and non-trade barriers, market survey, India’s export potential, export competitiveness, market-related issues, policy issues, issues from Indian standard, issues relating to foreign direct investment, labour issues, and so on. This volume is an attempt to augment the existing resources on export business.
Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 415 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
