Marketing Strategy And Competitive Positioning

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Marketing Strategy and Competitive Positioning, 7th Edition

Author : Prof Graham Hooley
Publisher : Pearson UK
ISBN 13 : 129227655X
Total Pages : 1031 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Marketing Strategy and Competitive Positioning, 7th Edition by : Prof Graham Hooley

Download or read book Marketing Strategy and Competitive Positioning, 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Marketing Strategy and Competitive Positioning

Author : Graham J. Hooley
Publisher : Pearson Education
ISBN 13 : 9780273706977
Total Pages : 636 pages
Book Rating : 4.7/5 (69 download)

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Book Synopsis Marketing Strategy and Competitive Positioning by : Graham J. Hooley

Download or read book Marketing Strategy and Competitive Positioning written by Graham J. Hooley and published by Pearson Education. This book was released on 2008 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Strategic Customer Management

Author : Nigel F Piercy
Publisher : OUP Oxford
ISBN 13 : 0191567647
Total Pages : 339 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Strategic Customer Management by : Nigel F Piercy

Download or read book Strategic Customer Management written by Nigel F Piercy and published by OUP Oxford. This book was released on 2009-03-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.

Business and Competitive Analysis

Author : Craig S. Fleisher
Publisher : FT Press
ISBN 13 : 0133101002
Total Pages : 625 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Business and Competitive Analysis by : Craig S. Fleisher

Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2015-01-12 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

Marketing Strategy and Competitive Positioning

Author : Graham J. Hooley
Publisher : Pearson Education
ISBN 13 : 9780273655169
Total Pages : 654 pages
Book Rating : 4.6/5 (551 download)

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Book Synopsis Marketing Strategy and Competitive Positioning by : Graham J. Hooley

Download or read book Marketing Strategy and Competitive Positioning written by Graham J. Hooley and published by Pearson Education. This book was released on 2004 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Marketing Strategy and Competitive Positioning PDF eBook

Author : Graham Hooley
Publisher : Pearson Higher Ed
ISBN 13 : 1292017341
Total Pages : 585 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Marketing Strategy and Competitive Positioning PDF eBook by : Graham Hooley

Download or read book Marketing Strategy and Competitive Positioning PDF eBook written by Graham Hooley and published by Pearson Higher Ed. This book was released on 2017-03-01 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Competitive Strategy

Author : Michael E. Porter
Publisher : New York : Free Press ; Toronto : Maxwell Macmillan Canada
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Competitive Strategy by : Michael E. Porter

Download or read book Competitive Strategy written by Michael E. Porter and published by New York : Free Press ; Toronto : Maxwell Macmillan Canada. This book was released on 1980 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...

Marketing Strategy and Competitive Positioning

Author : Graham J. Hooley
Publisher :
ISBN 13 : 9781292276540
Total Pages : 616 pages
Book Rating : 4.2/5 (765 download)

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Book Synopsis Marketing Strategy and Competitive Positioning by : Graham J. Hooley

Download or read book Marketing Strategy and Competitive Positioning written by Graham J. Hooley and published by . This book was released on 2020 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"--

Brand Positioning

Author : Subroto Sengupta
Publisher : Tata McGraw-Hill Publishing Company
ISBN 13 : 9780070581593
Total Pages : 0 pages
Book Rating : 4.5/5 (815 download)

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Book Synopsis Brand Positioning by : Subroto Sengupta

Download or read book Brand Positioning written by Subroto Sengupta and published by Tata McGraw-Hill Publishing Company. This book was released on 2005-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!

Marketing Strategy and Competitive Positioning

Author : Graham J. Hooley
Publisher :
ISBN 13 : 9781846587788
Total Pages : 670 pages
Book Rating : 4.5/5 (877 download)

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Book Synopsis Marketing Strategy and Competitive Positioning by : Graham J. Hooley

Download or read book Marketing Strategy and Competitive Positioning written by Graham J. Hooley and published by . This book was released on 2008 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Positioning

Author : Erik Kostelijk
Publisher : Routledge
ISBN 13 : 1000025063
Total Pages : 309 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brand Positioning by : Erik Kostelijk

Download or read book Brand Positioning written by Erik Kostelijk and published by Routledge. This book was released on 2020-01-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Strategic Marketing

Author : Douglas West
Publisher : Oxford University Press
ISBN 13 : 0199556601
Total Pages : 613 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Marketing by : Douglas West

Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Marketing for Nonprofit Organizations

Author : Stacy Landreth Grau
Publisher : Oxford University Press, USA
ISBN 13 : 0190090804
Total Pages : 241 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Marketing for Nonprofit Organizations by : Stacy Landreth Grau

Download or read book Marketing for Nonprofit Organizations written by Stacy Landreth Grau and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Strategy

Author : Stewart R Clegg
Publisher : SAGE Publications
ISBN 13 : 1849201528
Total Pages : 489 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Strategy by : Stewart R Clegg

Download or read book Strategy written by Stewart R Clegg and published by SAGE Publications. This book was released on 2011-01-28 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering all the core elements that business students need to know about the economic dimension of strategy, this text offers a fresh approach by also placing strategy in its social, political, and organizational context. Students are introduced to the links between strategic management and strategizing processes on the one hand and organizational politics and power relations on the other. The book integrates concerns about ethics and globalization, and corporate social responsibility and sustainability, to provide a provocative and critically engaged approach to understanding strategy in the post-financial crisis world.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Obviously Awesome

Author : April Dunford
Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Strategic Marketing

Author : Russell Abratt
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 148 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Strategic Marketing by : Russell Abratt

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.