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Author : Justin L. Moran
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671058
Total Pages : 199 pages
Book Rating : 4.6/5 (71 download)
Download or read book Marketing Strategies for Community Banks written by Justin L. Moran and published by Irwin Professional Publishing. This book was released on 1987 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Building a Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vince Boberski
Publisher : John Wiley & Sons
ISBN 13 : 0470934786
Total Pages : 198 pages
Book Rating : 4.4/5 (79 download)
Download or read book Community Banking Strategies written by Vince Boberski and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for community banks to rebuild and strengthen their business With Community Banking Strategies, author Vincent Boberski, a financial professional who has spent years working with senior management and the boards of directors at local banks, skillfully reveals how community banks can compete against bigger institutions in the wake of the most significant financial crisis since the 1930s. Chapter by chapter, he offers practical advice on many of the most important issues in this area, including portfolio management, balance sheet management, and dealing with interest rate and credit cycles. Along the way, Boberski also offers in-depth insights on establishing and encouraging the lasting client relationships that produce the most essential piece of the banking business: focusing on increasing core deposits, which is at the heart of any good local bank. Details the strategies, products, and tactics that will enable community banks to create opportunities out of market dislocations and effectively manage risk Reveals how to capture consistently profitable growth at the expense of regional and national competitors Discusses what it takes to transform newfound market dynamics into customer relationships that touch both sides of the balance sheet If you want to gain a better understanding of the strategies that could consistently lead to success in this field, this book is the best place to start.
Author : Leonard L. Berry
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce A. Clapp
Publisher :
ISBN 13 : 9780899825786
Total Pages : 618 pages
Book Rating : 4.8/5 (257 download)
Download or read book Marketing Financial Services written by Bruce A. Clapp and published by . This book was released on 2005 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Robert Lay
Publisher : Lioncrest Publishing
ISBN 13 : 9781544507729
Total Pages : 280 pages
Book Rating : 4.5/5 (77 download)
Download or read book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands written by James Robert Lay and published by Lioncrest Publishing. This book was released on 2020-04-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 1118065719
Total Pages : 214 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 311 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author : United States. Federal Home Loan Bank Board. Office of Community Investment
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (318 download)
Download or read book Affirmative Marketing written by United States. Federal Home Loan Bank Board. Office of Community Investment and published by . This book was released on 1981 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0062273078
Total Pages : 282 pages
Book Rating : 4.0/5 (622 download)
Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Author : Evelyn Ehrlich
Publisher :
ISBN 13 : 9780977085224
Total Pages : pages
Book Rating : 4.0/5 (852 download)
Download or read book Bank Marketing 1-2-3, Unit One written by Evelyn Ehrlich and published by . This book was released on 2005-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas William Thompson
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (512 download)
Download or read book Building a Selling Culture written by Thomas William Thompson and published by . This book was released on 1987 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Ogden Ross
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond P. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118047230
Total Pages : 246 pages
Book Rating : 4.1/5 (18 download)
Download or read book Leading for Growth written by Raymond P. Davis and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz-Carlton to learn customer service and were intrigued when he hired a cutting-edge design firm to completely re-think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua "Starbucks with tellers." Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.
