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Marketing Strategies Consumers Cooperative In India Up Concept
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Book Synopsis Marketing Strategies, Consumer's Cooperative in India (U.P.), Concept by : Ghazal Masarrat
Download or read book Marketing Strategies, Consumer's Cooperative in India (U.P.), Concept written by Ghazal Masarrat and published by LAP Lambert Academic Publishing. This book was released on 2014-11-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Cooperative is an essential instrument for implementing State policies in areas such as public distribution, market intervention and price support operations for agricultural commodities. The role of cooperatives has acquired a new dimension in the changing scenario of globalization and liberalization of the Indian economy. This book focuses on the practical implication of strategies for retaining cooperative identities in India specifically in Utter Pradesh. The core objective of this book is to provide clear view and framework on Marketing Strategies of Consumer Cooperatives. It includes 4Ps and bases of marketing strategies as its main part. This book also provides students with the most extensive help available to learn the present scenario of Consumer Cooperatives through analysis and interpretation. The book broadly discusses: Conceptual Background of Consumer Cooperatives in India, Consumer Cooperative Retaining Strategy, Product Strategy, Price Strategy, Promotion Strategy & Place Strategy with primary survey analysis, Marketing Strategy: Analysis & Interpretation including suggestive measures specifically for marketing strategies of Consumer Cooperatives
Book Synopsis Consumer Cooperatives and Rural Marketing by : Nripendra N Sarma
Download or read book Consumer Cooperatives and Rural Marketing written by Nripendra N Sarma and published by Mittal Publications. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Promotion Policies in Agriculcure in India by :
Download or read book Marketing Promotion Policies in Agriculcure in India written by and published by Sarup & Sons. This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by : Panwar, Upendra Singh
Download or read book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector written by Panwar, Upendra Singh and published by IGI Global. This book was released on 2016-04-11 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522579168 Total Pages :1685 pages Book Rating :4.5/5 (225 download)
Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Book Synopsis Public Relations and Media in Cooperatives: An Indian Perspective by : Sanjay Kumar Verma
Download or read book Public Relations and Media in Cooperatives: An Indian Perspective written by Sanjay Kumar Verma and published by Studera Press. This book was released on 2019-09-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book delves into the issues of Public Relations and Media in the context of cooperatives in India. Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses. Against this backdrop, the book is a timely endeavour to analyse the issues of public relations and media which have an important role in image-building of the cooperative sector. The book with a strategic orientation comes up with fresh perspectives so as to prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India. As communications is considered the weakest link in the functioning of the cooperative sector, there is a strong realization that the cooperative movement in India cannot succeed without a vibrant public relations and media policy. As the communication literature in the cooperative sector in India is scanty, the book also fills a big void in enriching the subjects of public relations and media, which are generally neglected. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media. The book provides a refreshing referral benefit to students and teachers of public relations and media, research scholars, faculty members, academicians, practitioners and policy-makers related to the cooperative sector in India and abroad.
Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Opportunities and Strategies for Indian Business by : Sanjiv J Phansalkar
Download or read book Opportunities and Strategies for Indian Business written by Sanjiv J Phansalkar and published by SAGE. This book was released on 2005-03-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research, this insightful book examines the manner in which Indian businesses have responded to change in general and, in particular, to the rapidly changing economic environment. The author demonstrates that there is a clear link between well thought-out strategic business behaviour and good performance. Those firms that behaved more proactively when faced with change have generally fared well by developing new products, adopting cutting-edge technologies, and adapting quickly to the changing market realities. Those that resorted to opportunistic methods, the author argues, may have enjoyed limited success in the short-term but have eventually stagnated. Supported by two detailed case studies, the key features of this important book are that it: - Examines India’s growth trajectory, its huge market and its immense economic potential - Studies behavioural patterns of Indian firms and the Indian business ethos - Eschews a leader-centric approach and focuses instead on a strategy approach to understand Indian business - Explores why some companies fail while others show the ability to meet the challenges posed by radical changes in policy - Identifies key strategies that are used by successful Indian businesses - Establishes the relevance of the main elements of business strategy.
Book Synopsis Fundamentals of Commerce for ISC Students by : V.K. Puri, Vijay Kapur
Download or read book Fundamentals of Commerce for ISC Students written by V.K. Puri, Vijay Kapur and published by Allied Publishers. This book was released on with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing India's Strategic Response to the Global Debate on Fisheries Subsidies (CMA Publication No. 236) by : Samar K Datta
Download or read book Developing India's Strategic Response to the Global Debate on Fisheries Subsidies (CMA Publication No. 236) written by Samar K Datta and published by Allied Publishers. This book was released on 2012-01-30 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weak property rights regime governing the world's marine resources as well as the wide-spread large scale subsidization of the fisheries industry has led to serious depletion of global fish stocks. Against this backdrop, taking cognizance of developing country goals and concerns, the Fourth Ministerial Conference of the WTO held in Doha in 2001 mandated that negotiations over fisheries subsidies, formerly subject to the disciplines of the Agreement on Subsidies and Countervailing Measures, be completed by 2005. In view of this development, a country like India with its vast and versatile fisheries resources has to take stock of the state of its fisheries sector, and develop a strategic response to the global debate on fisheries subsidies. This book aims to initiate that process. It begins by providing an overview of the current state of subsidization of the fisheries sector, both domestic and international, under various alternate definitions of fisheries subsidies. It then focuses on the domestic scenario, highlighting the Indian experience with fisheries subsidies and property rights regimes across both inland and marine sectors via the case method, and investigates the necessity and sufficiency of subsidies vis-à-vis an appropriate property rights framework in developing the domestic fisheries sector and resource base in a sustainable manner. Attention is then turned to the international scenario, with a review of selected international case studies which can inform domestic subsidy and property rights issues. This is followed by an analysis of the country submissions of the various major fishing nations in order to identify India's natural allies and competitors in international negotiations. The concluding chapter brings the pieces together. It first outlines a program of reforms to rectify the deficiencies in the existing domestic property rights and fisheries subsidy regimes, on the basis of intensive interactions with all sectoral stakeholders. Subsequently, it suggests negotiating strategies for India in forthcoming WTO meetings. An epilogue sums up recent developments and issues.
Book Synopsis Marketing Strategy in Indian Industry by : Suresh Datt Sharma
Download or read book Marketing Strategy in Indian Industry written by Suresh Datt Sharma and published by . This book was released on 1988 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book Indian Cooperative Review written by and published by . This book was released on 1997 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Entrepreneurship by : H. Nandan
Download or read book Fundamentals of Entrepreneurship written by H. Nandan and published by PHI Learning Pvt. Ltd.. This book was released on 2011-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compact text is a one-stop guide to establishing a new venture and it attempts to address the numerous real-world problems that aspiring entrepreneurs are confronted with while launching their enterprises. The book provides certain basic but important information on the entrepreneurial process and deftly blends theory with practice. Critical issues like how to tap market opportunities, mobilize resources, and secure exclusive business rights to novel ideas are extensively discussed in the text. Besides, chapters are also devoted to methods practised in conducting feasibility studies on proposed ventures and techniques of product development process. Intended primarily for the undergraduate and postgraduate students of commerce and management, the text can also be referred to by those pursuing diploma courses on entrepreneurial development. This accessible text should also be of immense help to those bracing themselves for an entrepreneurial career. This second edition has an additional chapter (Chapter 9) on Product Pricing, which will be invaluable to all entrepreneurial firms, and an Appendix (Appendix J)--on information guide on New Venture Scheme. KEY FEATURES: Provides study questions at the end of each chapter. Gives, in Appendices, detailed information on venture capital funds, offices of Small Industries Services Institute (SISI) as well as patent offices, trademark offices, etc., in various Indian states. Acquaints the reader with global organizations, e.g. World Trade Organization (WTO) and World Intellectual Property Organization (WIPO).
