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Author : South African Tourism
Publisher :
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.:/5 (868 download)
Download or read book Marketing South Africa in China written by South African Tourism and published by . This book was released on 2006 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : South Africa. South African Tourism
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (671 download)
Download or read book Marketing South Africa in China written by South Africa. South African Tourism and published by . This book was released on 2010 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xiao Yu
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (277 download)
Download or read book Marketing South Africa as a Tourist Destination written by Xiao Yu and published by . This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bingyan Yu
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (614 download)
Download or read book The Image of South Africa Among Visiting Chinese Tourists written by Bingyan Yu and published by . This book was released on 2004 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.
Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author : Kelly Meng
Publisher : Routledge
ISBN 13 : 1000553604
Total Pages : 123 pages
Book Rating : 4.0/5 (5 download)
Download or read book South African Business in China written by Kelly Meng and published by Routledge. This book was released on 2021-12-26 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sino-African relations have evoked a great deal of geo-strategic interest in recent years. Most attention has focused on China’s assistance to and growing involvement in the economic development of several African nations. Far less emphasis has been placed on Africans in China, and on African actors’ involvement in the Chinese economy, despite the importance of both to genuinely bilateral economic relations. This is one of the first studies to focus on South African foreign direct investment (FDI) in Mainland China. The research aims to identify and specify the key institutional factors that have contributed to the effectiveness or otherwise of South African firms entering and operating within the Chinese market. The research also investigates the characteristics and processes that have effectively shaped South African firms’ business strategies to negotiate the current Chinese institutional environment. The study’s primary empirical contribution is ten real-life case studies drawn from a cross-section of South African business actors who have sought to penetrate the Chinese market. These case studies are interrogated conceptually by means of a three-dimensional institutional model which explores the role of formal and informal business processes and practices in influencing business success and failure in the Sino-South African context. It will be of value to researchers, academics, policymakers, Sino-African business practitioners, and advanced students in the fields of international business, political economy, strategy, and Asian and African studies.
Author : Chris Alden
Publisher : Springer Nature
ISBN 13 : 303054768X
Total Pages : 308 pages
Book Rating : 4.0/5 (35 download)
Download or read book South Africa–China Relations written by Chris Alden and published by Springer Nature. This book was released on 2021-01-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pace of trade and investment picking up, coupled with closer international cooperation with Beijing through the G20, FOCAC and BRICS grouping, South Africa-China ties are assuming a significant position in continental and even global affairs. At the same time, it is a relationship of paradoxes, breaking with many of the assumptions that underpin contemporary analyses of ‘China-Africa’ ties. This edited volume examines the South Africa-China relationship through a survey of its diplomatic partnership, economic ties, and broader community relations. These important aspects that are often conflated as a single relationship, yet what is important to explore are how these components reflect different China-South Africa relationship(s), and how they intersect.
Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (1 download)
Download or read book Study on Chinese Outbound Travel to Africa written by World Tourism Organization and published by . This book was released on 2010 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: While regions such as Europe, Asia and the Pacific, the Americas and the Middle East enjoy their fair share of the tourism cake, Africa still only accounts for five percent of international tourist arrivals worldwide. Tourists who visit Africa from Asia represent only about 3% of the 47 million international tourists the continent receives. One of the reasons for this low traffic from Asia to Africa could be insufficient knowledge about how to tap into the growing Asian source markets. The World Tourism Organization (UNWTO) is intending to undertake a series of studies primarily to enable African destinations to better understand the Asian tourist consumers' behaviour and needs. This will in turn serve as an effective marketing tool for attracting and increasing tourist flows from Asia to Africa. China has been the first focus of attention for a number of strategic reasons; over the last decade, China has consolidated its status as Asia's largest outbound tourism market. This is in line with UNWTO's projection that by 2020, China will become the largest tourist receiving country and the fourth largest source of outbound travel in the world with 100 million outbound travellers. Besides, China has signed bilateral agreements with a number of African countries as well as has Approved Destination Status.
Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)
Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing Management in China written by Philip Kotler and published by Prentice Hall. This book was released on 2009 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.
Author : Wolfgang Arlt
Publisher : Routledge
ISBN 13 : 1134215991
Total Pages : 318 pages
Book Rating : 4.1/5 (342 download)
Download or read book China's Outbound Tourism written by Wolfgang Arlt and published by Routledge. This book was released on 2006-09-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. Experts on key destinations offer their first hand experiences of Chinese outbound tourism.
Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 1119563119
Total Pages : 770 pages
Book Rating : 4.1/5 (195 download)
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author : Lala Hu
Publisher : Springer Nature
ISBN 13 : 3030381609
Total Pages : 106 pages
Book Rating : 4.0/5 (33 download)
Download or read book International Digital Marketing in China written by Lala Hu and published by Springer Nature. This book was released on 2020-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Author : Gordon Mathews,
Publisher : University of Chicago Press
ISBN 13 : 022650624X
Total Pages : 261 pages
Book Rating : 4.2/5 (265 download)
Download or read book The World in Guangzhou written by Gordon Mathews, and published by University of Chicago Press. This book was released on 2017-11-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only decades ago, the population of Guangzhou was almost wholly Chinese. Today, it is a truly global city, a place where people from around the world go to make new lives, find themselves, or further their careers. A large number of these migrants are small-scale traders from Africa who deal in Chinese goods—often knockoffs or copies of high-end branded items—to send back to their home countries. In The World in Guangzhou, Gordon Mathews explores the question of how the city became a center of “low-end globalization” and shows what we can learn from that experience about similar transformations elsewhere in the world. Through detailed ethnographic portraits, Mathews reveals a world of globalization based on informality, reputation, and trust rather than on formal contracts. How, he asks, can such informal relationships emerge between two groups—Chinese and sub-Saharan Africans—that don't share a common language, culture, or religion? And what happens when Africans move beyond their status as temporary residents and begin to put down roots and establish families? Full of unforgettable characters, The World in Guangzhou presents a compelling account of globalization at ground level and offers a look into the future of urban life as transnational connections continue to remake cities around the world.
Author : Bhaso Ndzendze
Publisher : Springer Nature
ISBN 13 : 3031383958
Total Pages : 248 pages
Book Rating : 4.0/5 (313 download)
Download or read book Perspectives on Africa-China Infrastructural and Industrial Cooperation written by Bhaso Ndzendze and published by Springer Nature. This book was released on 2023-10-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses infrastructural cooperation and industrial cooperation between China and several countries in Africa. In contributions by academics and practitioners alike, the book distils the conceptual implications of empirical and ethnographic findings and explores probable future developments in the Africa-China relationship. The chapters deal with numerous countries across the African continent, covering nearly all regions, showcasing the dynamics of China’s relations with different countries while highlighting African agency over major infrastructure projects and industrial activity. Providing an in-depth look at the evolving economic cooperation across these two regions, this volume will appeal to researchers and students of African politics, international relations, area studies, and comparative politics. The book will be of relevance to policymakers in governments, international organizations, and non-governmental organizations involved in policy formulation particularly regarding the Africa-China/China-Africa relationship.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (3 download)
Download or read book Commerce Reports written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1930 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136348808
Total Pages : 377 pages
Book Rating : 4.1/5 (363 download)
Download or read book Wine Marketing written by C. Michael Hall and published by Routledge. This book was released on 2007-10-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
