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Marketing Research With Sas Enterprise Guide
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Book Synopsis Marketing Research with SAS Enterprise Guide by : Kristof Coussement
Download or read book Marketing Research with SAS Enterprise Guide written by Kristof Coussement and published by Routledge. This book was released on 2017-03-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -
Book Synopsis Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner by : Olivia Parr-Rud
Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --
Book Synopsis Data Analysis Using SAS Enterprise Guide by : Lawrence S. Meyers
Download or read book Data Analysis Using SAS Enterprise Guide written by Lawrence S. Meyers and published by Cambridge University Press. This book was released on 2009-08-17 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the basic procedures for utilizing SAS Enterprise Guide to analyze statistical data. SAS Enterprise Guide is a graphical user interface (point and click) to the main SAS application. Each chapter contains a brief conceptual overview and then guides the reader through concrete step-by-step examples to complete the analyses. The eleven sections of the book cover a wide range of statistical procedures including descriptive statistics, correlation and simple regression, t tests, one-way chi square, data transformations, multiple regression, analysis of variance, analysis of covariance, multivariate analysis of variance, factor analysis, and canonical correlation analysis. Designed to be used either as a stand-alone resource or as an accompaniment to a statistics course, the book offers a smooth path to statistical analysis with SAS Enterprise Guide for advanced undergraduate and beginning graduate students, as well as professionals in psychology, education, business, health, social work, sociology, and many other fields.
Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition by : Randall S. Collica
Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner. A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management. The book includes four parts, each of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics, such as when and how to update your models. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner. Finally, part 4 takes segmentation to a new level with advanced techniques, such as clustering of product associations, developing segmentation-scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions. New to the third edition is a chapter that focuses on predictive models within microsegments and combined segments, and a new parallel process technique is introduced using SAS Factory Miner. In addition, all examples have been updated to the latest version of SAS Enterprise Miner.
Book Synopsis SAS Programming for Enterprise Guide Users, Second Edition by : Neil Constable
Download or read book SAS Programming for Enterprise Guide Users, Second Edition written by Neil Constable and published by SAS Institute. This book was released on 2015-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New and updated for SAS Enterprise Guide 4.2, this pragmatic, example-driven book demonstrates how programmers can use SAS code to enhance the capabilities of SAS Enterprise Guide.
Book Synopsis Basic Statistics Using SAS Enterprise Guide by : Geoff Der
Download or read book Basic Statistics Using SAS Enterprise Guide written by Geoff Der and published by SAS Press. This book was released on 2007 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the practical aspects of SAS analysis, this example-rich guide shows users how to conduct a wide range of statistical analyses without any SAS programming required. Exercises at the end of each chapter help readers consolidate what they have learned.
Book Synopsis The Little SAS Enterprise Guide Book by : Susan J. Slaughter
Download or read book The Little SAS Enterprise Guide Book written by Susan J. Slaughter and published by SAS Institute. This book was released on 2017-03-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning to use SAS Enterprise Guide has never been easier! Whether you are using SAS Enterprise Guide for the first time, or are looking to expand your skills, this is the book for you! With The Little SAS Enterprise Guide Book, award-winning authors Susan Slaughter and Lora Delwiche help you quickly become productive in the SAS Enterprise Guide point-and-click environment. A series of carefully designed tutorials help you master the basics of the tasks you'll want to do most frequently. The reference section of the book expands on the tutorial topics, covering specific features in more depth. This edition has been completely rewritten, and updated with new features in SAS Enterprise Guide.
Book Synopsis Your Guide to Survey Research Using the SAS System by : Archer R. Gravely
Download or read book Your Guide to Survey Research Using the SAS System written by Archer R. Gravely and published by SAS Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a sophisticated, yet understandable, SAS approach to common survey research applications using real-world examples. Survey research practitioners in any field will benefit from this practical guide to conducting survey research tasks. Beginner-level SAS users with a working knowledge of basic SAS concepts and advanced SAS users alike will find this book logical and easy to use. Main topics include SAS procedures and functions used in survey research; random sampling; creating form letters and envelopes; managing the survey process; analyzing survey data; labeling SAS output; data manipulation; reporting results in custom tables with PROC TABULATE; and creating plots and histograms with SAS/GRAPH that exemplify principles of graphical excellence.
Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty
Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.
Download or read book The Marketing Research Guide written by and published by . This book was released on 2008 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Analytics and SAS by : Randall S. Collica
Download or read book Strategic Analytics and SAS written by Randall S. Collica and published by . This book was released on 2019-08-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use aggregate data to answer high-level business questions! Data miners, data scientists, analytic managers, and analysts who work in all industries will find the insights in Randy Collica's Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives invaluable in their work. This book shows you how to use your existing data at aggregate levels to answer high-level business questions. Written in a detailed, step-by-step format, the multi-industry use cases begin with a high-level question that a C-level executive might ask. Collica then progresses through the steps to perform the analysis, including many tables and screenshots to guide you along the way. He then ends each use case with the solution to the high-level question. Topics covered include logistic analysis, models developed from surveys, survival analysis, confidence intervals, text mining and analysis, visual analytics, hypothesis tests, and size and magnitude of analytic effects. Connect the dots between detailed data on your customers and the high-level business goals of your organization with Strategic Analytics and SAS!
Book Synopsis Applied Operational Research with SAS by : Ali Emrouznejad
Download or read book Applied Operational Research with SAS written by Ali Emrouznejad and published by CRC Press. This book was released on 2011-12-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a wide range of operational research (OR) optimization examples, Applied Operational Research with SAS demonstrates how the OR procedures in SAS work. The book is one of the first to extensively cover the application of SAS procedures to OR problems, such as single criterion optimization, project management decisions, printed circuit board as
Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty
Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.
Book Synopsis Market Data Analysis Using JMP by : Walter R. Paczkowski
Download or read book Market Data Analysis Using JMP written by Walter R. Paczkowski and published by SAS Institute. This book was released on 2016-12-19 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world. This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data. After reading this book, you will be able to quickly and effortlessly use JMP to: prepare market data for analysis use and interpret sophisticated statistical methods build choice models estimate regression models to turn data into useful and actionable information Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!
Book Synopsis Predictive Modeling with SAS Enterprise Miner by : Kattamuri S. Sarma
Download or read book Predictive Modeling with SAS Enterprise Miner written by Kattamuri S. Sarma and published by SAS Institute. This book was released on 2017-07-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: « Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--
Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie
Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Book Synopsis SAS For Dummies by : Stephen McDaniel
Download or read book SAS For Dummies written by Stephen McDaniel and published by John Wiley & Sons. This book was released on 2010-03-16 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and easy way to learn to use this leading business intelligence tool Written by an author team who is directly involved with SAS, this easy-to-follow guide is fully updated for the latest release of SAS and covers just what you need to put this popular software to work in your business. SAS allows any business or enterprise to improve data delivery, analysis, reporting, movement across a company, data mining, forecasting, statistical analysis, and more. SAS For Dummies, 2nd Edition gives you the necessary background on what SAS can do for you and explains how to use the Enterprise Guide. SAS provides statistical and data analysis tools to help you deal with all kinds of data: operational, financial, performance, and more Places special emphasis on Enterprise Guide and other analytical tools, covering all commonly used features Covers all commonly used features and shows you the practical applications you can put to work in your business Explores how to get various types of data into the software and how to work with databases Covers producing reports and Web reporting tools, analytics, macros, and working with your data In the easy-to-follow, no-nonsense For Dummies format, SAS For Dummies gives you the knowledge and the confidence to get SAS working for your organization. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
