Marketing Principles With Student Resource Access 12 Months

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Marketing Principles with Student Resource Access 12 Months

Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride

Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Information and Communication Technologies

Author : Juan Pablo Salgado Guerrero
Publisher : Springer Nature
ISBN 13 : 3030899411
Total Pages : 370 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Information and Communication Technologies by : Juan Pablo Salgado Guerrero

Download or read book Information and Communication Technologies written by Juan Pablo Salgado Guerrero and published by Springer Nature. This book was released on 2021-11-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes refereed proceedings of the 9th Conference on Information and Communication Technologies of Ecuador, TICEC 2021, held at the Universidad Politécnica Salesiana (UPS) campus in November 2021. The conference was organized in hybrid mode. The 24 full papers were carefully reviewed and selected from 126 qualified submissions. The papers cover a great variety of topics, such as data mining, neural networks, cyberphysical systems, telemedicine, traffic simulation, geospatial information, human–machine interaction, cloud computing, and others. The contributions are divided into the following thematic blocks: Data Science, ICT ́s Applications, Industry 4.0, Technology and Environment, Biomedical Sensors and Wearables Systems.

Marketing Principles

Author : O. C Ferrell
Publisher :
ISBN 13 : 9780170254793
Total Pages : 600 pages
Book Rating : 4.2/5 (547 download)

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Book Synopsis Marketing Principles by : O. C Ferrell

Download or read book Marketing Principles written by O. C Ferrell and published by . This book was released on 2014 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.

Principles of Marketing

Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Analysis with Student Resource Access for 6 Months

Author : Genevieve Healy
Publisher :
ISBN 13 : 9780170350365
Total Pages : pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Strategic Marketing Analysis with Student Resource Access for 6 Months by : Genevieve Healy

Download or read book Strategic Marketing Analysis with Student Resource Access for 6 Months written by Genevieve Healy and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of 'Strategic Marketing Analysis' offers students an in-depth understanding of a variety of strategic marketing planning tools that can be applied to either a small business or a multinational organisation.

Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing)

Author : Phil Kotler
Publisher : Pearson College Division
ISBN 13 : 9780136158264
Total Pages : pages
Book Rating : 4.1/5 (582 download)

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Book Synopsis Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing) by : Phil Kotler

Download or read book Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing) written by Phil Kotler and published by Pearson College Division. This book was released on 2007-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780132427609
Total Pages : pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing) by : Philip Kotler

Download or read book Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing) written by Philip Kotler and published by Prentice Hall. This book was released on 2007-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles and Practice of Marketing 10/e

Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Essentials of Marketing Communications

Author : Jim Blythe
Publisher : Pearson Education
ISBN 13 : 9780273702054
Total Pages : 354 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Essentials of Marketing Communications by : Jim Blythe

Download or read book Essentials of Marketing Communications written by Jim Blythe and published by Pearson Education. This book was released on 2006 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Marketing Principles

Author :
Publisher : Ingram
ISBN 13 : 9781930789272
Total Pages : 753 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Marketing Principles by :

Download or read book Marketing Principles written by and published by Ingram. This book was released on 2012 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Practices and Principles, Student Edition

Author : McGraw-Hill
Publisher : Glencoe/McGraw-Hill
ISBN 13 : 9780026356015
Total Pages : 0 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Marketing Practices and Principles, Student Edition by : McGraw-Hill

Download or read book Marketing Practices and Principles, Student Edition written by McGraw-Hill and published by Glencoe/McGraw-Hill. This book was released on 1994-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

Marketing

Author : Dennis Adcock
Publisher : Trans-Atlantic Publications
ISBN 13 : 9780273627982
Total Pages : 0 pages
Book Rating : 4.6/5 (279 download)

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Book Synopsis Marketing by : Dennis Adcock

Download or read book Marketing written by Dennis Adcock and published by Trans-Atlantic Publications. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

Advertising and IMC

Author : Sandra Moriarty
Publisher : Pearson
ISBN 13 : 9780134481685
Total Pages : 0 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Advertising and IMC by : Sandra Moriarty

Download or read book Advertising and IMC written by Sandra Moriarty and published by Pearson. This book was released on 2018-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. NOTE: You are purchasing a standalone product; MyLab(TM) Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134830121 / 9780134830124 Advertising & IMC: Principles and Practice, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package, 11/e Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134481682 / 9780134481685 Advertising& IMC: Principles and Practice, Student Value Edition

Marketing Analytics Roadmap

Author : Jerry Rackley
Publisher : Apress
ISBN 13 : 1484202597
Total Pages : 159 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Marketing Analytics Roadmap by : Jerry Rackley

Download or read book Marketing Analytics Roadmap written by Jerry Rackley and published by Apress. This book was released on 2015-05-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.

We're All Marketers: 20 Go-To Principles To Help You Market Like a Marketer

Author : Nico de Bruyn
Publisher :
ISBN 13 : 9781641372367
Total Pages : 284 pages
Book Rating : 4.3/5 (723 download)

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Book Synopsis We're All Marketers: 20 Go-To Principles To Help You Market Like a Marketer by : Nico de Bruyn

Download or read book We're All Marketers: 20 Go-To Principles To Help You Market Like a Marketer written by Nico de Bruyn and published by . This book was released on 2019-07-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We're All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.Inside this book you'll learn: * The 20 foundational principles of marketing* The new rules of digital marketing and how understanding them will set you apart* How experts have applied them in their careers as well as case studies and examples* How to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!

Business Essentials

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 0751776645
Total Pages : 517 pages
Book Rating : 4.7/5 (517 download)

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Book Synopsis Business Essentials by : BPP Learning Media

Download or read book Business Essentials written by BPP Learning Media and published by BPP Learning Media. This book was released on 2010-11-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.