Marketing Politico 20

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Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 113596811X
Total Pages : 206 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Political Marketing

Author : Kostas Gouliamos
Publisher : Routledge
ISBN 13 : 1135013373
Total Pages : 340 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Political Marketing by : Kostas Gouliamos

Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Young Guns

Author : Eric Cantor
Publisher : Threshold Editions
ISBN 13 : 9781451607345
Total Pages : 0 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Young Guns by : Eric Cantor

Download or read book Young Guns written by Eric Cantor and published by Threshold Editions. This book was released on 2010-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: America urgently needs a new direction. But who will provide it? The time has come to move the country forward with a clear agenda based on common sense for the common good. THERE IS A BETTER WAY. Make no mistake: Congressmen Eric Cantor, Paul Ryan, and Kevin McCarthy are proud Republicans. But they believe the party had lost sight of the ideals it believes in, like economic freedom, limited government, the sanctity of life, and putting families first. This isn’t your grandfather’s Republican party. These Young Guns of the House GOP—Cantor (the leader), Ryan (the thinker), and McCarthy (the strategist)—are ready to take their belief in the principles that have made America great and translate it into solutions that will make the future even better, solutions that will create private sector jobs, maximize individual freedom, and establish a better world for our children. This groundbreaking book is a call to action that sets forth a plan for growth, opportunity, and commitment that will propel this country to prosperity once again. Together, the Young Guns are changing the face of the Republican party and giving us a new road map back to the American dream.

El marketing de los partidos políticos

Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González

Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Branding of Right-Wing Activism

Author : Khadijah Costley White
Publisher : Oxford University Press
ISBN 13 : 0190879343
Total Pages : 339 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White

Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

"The Power of Positive Thinking "

Author : Norman Vincent Peale
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Book Synopsis "The Power of Positive Thinking " by : Norman Vincent Peale

Download or read book "The Power of Positive Thinking " written by Norman Vincent Peale and published by ببلومانيا للنشر والتوزيع. This book was released on 1956 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life." -- Norman Vincent Peale The precursor to The Secret, The Power of Positive Thinking has helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to: Expect the best and get it Believe in yourself and in everything you do Develop the power to reach your goals Break the worry habit and achieve a relaxed life Improve your personal and professional relationships Assume control over your circumstances Be kind to yourself

Campaigns and Elections

Author : Stephen K. Medvic
Publisher : Routledge
ISBN 13 : 1351673645
Total Pages : 387 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Campaigns and Elections by : Stephen K. Medvic

Download or read book Campaigns and Elections written by Stephen K. Medvic and published by Routledge. This book was released on 2017-11-21 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy—both the processes that constitute campaigns and elections and the players who are involved. In addition to balanced coverage of process and actors, it also gives equal billing to both campaigns and elections, and covers contests for legislative and executive positions at the national and state and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big picture assessment of campaign ethics and implications of the "permanent campaign". New to the Third Edition Fully updated through the 2016 elections. Questions the "party decides" theory of the nomination process in light of the Trump Republican candidacy. Covers campaign finance laws and practice emanating from both Citizens United and McCutcheon. Critically examines restrictive voting laws in place for the first time in the 2016 presidential election. Looks at new automatic voter registration as well as registration removals. Expands coverage of media effects on campaigns at every stage, including social media. Draws upon recent research on new campaign technologies and of the science of campaigning.

The Big Lie

Author : Jonathan Lemire
Publisher : Flatiron Books
ISBN 13 : 1250819636
Total Pages : 312 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Big Lie by : Jonathan Lemire

Download or read book The Big Lie written by Jonathan Lemire and published by Flatiron Books. This book was released on 2022-07-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER From the WHITE HOUSE BUREAU CHIEF OF POLITICO and the host of MSNBC's WAY TOO EARLY comes a probing and illuminating analysis of the current state of American politics, democracy, and elections. “[Lemire] has done his homework.” –The Guardian Jonathan Lemire uncovers that “The Big Lie,” as it’s been termed, isn’t just about the 2020 election. It's become a political philosophy that has only further divided the two parties. Donald Trump first tried it out in 2016, at an August rally in Ohio. He said that perhaps he wouldn’t accept the election results in his race against Hillary Clinton, that the election was “rigged.” He didn’t have to challenge the result that year, but the stage was set. When he lost in 2020, he started the lie back up again and to devastating results: an insurrection at the Capitol in January 2021. In the more than five tumultuous, paradigm-shifting years of Donald Trump’s presidency and beyond, his near-constant lying has become a fixture of political life. It is inextricably linked with how his party behaves, how the Democrats respond to it, and how he remains relevant, even after a decisive loss in 2020. Jonathan Lemire brings his connections, profile, and dogged reportorial instincts to bear in his first book that explores how this phenomenon shapes our politics. Written with sharp political insight and detailed with dozens of interviews, The Big Lie is the first book to examine this unprecedented and tenuous moment in our nation’s politics.

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Political Marketing

Author : Darren G. Lilleker
Publisher : Manchester University Press
ISBN 13 : 9780719068713
Total Pages : 258 pages
Book Rating : 4.0/5 (687 download)

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Book Synopsis Political Marketing by : Darren G. Lilleker

Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

The Marketing Revolution in Politics

Author : Bruce I. Newman
Publisher : University of Toronto Press
ISBN 13 : 1442669748
Total Pages : 218 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Marketing Revolution in Politics by : Bruce I. Newman

Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Political Management

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1000075605
Total Pages : 225 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Political Management by : Jennifer Lees-Marshment

Download or read book Political Management written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2020-06-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.

Homewreckers

Author : Aaron Glantz
Publisher : HarperCollins
ISBN 13 : 0062869558
Total Pages : 448 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Homewreckers by : Aaron Glantz

Download or read book Homewreckers written by Aaron Glantz and published by HarperCollins. This book was released on 2019-10-15 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[I] can’t recommend this joint enough. ... An illuminating and discomfiting read.” —Ta-Nehisi Coates "Essential reading." —New York Review of Books A shocking, heart-wrenching investigation into America’s housing crisis and the modern-day robber barons who are making a fortune off the backs of the disenfranchised working and middle class—among them, Donald Trump and his inner circle. Two years before the housing market collapsed in 2008, Donald Trump looked forward to a crash: “I sort of hope that happens because then people like me would go in and buy,” he said. But our future president wasn’t alone. While millions of Americans suffered financial loss, tycoons pounced to heartlessly seize thousands of homes—their profiteering made even easier because, as prize-winning investigative reporter Aaron Glantz reveals in Homewreckers, they often used taxpayer money—and the Obama administration’s promise to cover their losses. In Homewreckers, Glantz recounts the transformation of straightforward lending into a morass of slivered and combined mortgage “products” that could be bought and sold, accompanied by a shift in priorities and a loosening of regulations and laws that made it good business to lend money to those who wouldn’t be able to repay. Among the men who laughed their way to the bank: Trump cabinet members Steve Mnuchin and Wilbur Ross, Trump pal and confidant Tom Barrack, and billionaire Republican cash cow Steve Schwarzman. Homewreckers also brilliantly weaves together the stories of those most ravaged by the housing crisis. The result is an eye-opening expose of the greed that decimated millions and enriched a gluttonous few.

Ebook: Advertising and Promotion

Author : Belch
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Ebook: Advertising and Promotion by : Belch

Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion

Bridging the Cyprus Divide

Author : A. Marco Turk
Publisher : Springer Nature
ISBN 13 : 303129758X
Total Pages : 145 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Bridging the Cyprus Divide by : A. Marco Turk

Download or read book Bridging the Cyprus Divide written by A. Marco Turk and published by Springer Nature. This book was released on 2023-05-05 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book follows the author's 22-year journey through Cyprus and surrounding countries beyond in an exploration of conflict resolution with regard to the Cyprus Problem. The struggle is emblematic of numerous international attempts over the years to resolve this identity-based ethnic conflict historically referred to as the Cyprus Problem. So far all have failed miserably. The current situation indicates any solution other than a formal partition of the island between the two communities seems increasingly remote as the years pass.This has led the author to conclude a resolution to the Cyprus Problem no longer is a realistic political goal, but rather one eclipsed by the need for a non-political solution, which at least may succeed in convincing people on both sides to live together peacefully for their joint benefit.

Battleground

Author : Daron R. Shaw
Publisher : Oxford University Press
ISBN 13 : 0197774369
Total Pages : 321 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Battleground by : Daron R. Shaw

Download or read book Battleground written by Daron R. Shaw and published by Oxford University Press. This book was released on 2024 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. 'Battleground' provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world."--

Native Advertising

Author : Lisa Lynch
Publisher : Routledge
ISBN 13 : 1351705784
Total Pages : 126 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Native Advertising by : Lisa Lynch

Download or read book Native Advertising written by Lisa Lynch and published by Routledge. This book was released on 2018-06-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.