Marketing On Fleek How To Make Your Marketing Professional Efforts Count In A Customer Centric World

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Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World

Author : Kobi Ben Meir
Publisher : Lulu.com
ISBN 13 : 1678116777
Total Pages : 128 pages
Book Rating : 4.6/5 (781 download)

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Book Synopsis Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World by : Kobi Ben Meir

Download or read book Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World written by Kobi Ben Meir and published by Lulu.com. This book was released on 2020-02-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing guru and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream.Detail not only the personal and professional obstacles, but how the lessons learned along the way. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.

Marketing on Fleek

Author : Kobi Ben Meir
Publisher :
ISBN 13 :
Total Pages : 125 pages
Book Rating : 4.6/5 (129 download)

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Book Synopsis Marketing on Fleek by : Kobi Ben Meir

Download or read book Marketing on Fleek written by Kobi Ben Meir and published by . This book was released on 2020-02-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek - How to Make Your Marketing And Professional Efforts Count In A Customer-Centric World to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.

The Digital Marketer

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1118760816
Total Pages : 273 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Digital Marketer by : Larry Weber

Download or read book The Digital Marketer written by Larry Weber and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

Funnel-Free Approach

Author : Naomi Jaurez
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (945 download)

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Book Synopsis Funnel-Free Approach by : Naomi Jaurez

Download or read book Funnel-Free Approach written by Naomi Jaurez and published by Independently Published. This book was released on 2023-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Funnel-Free Approach: Revolutionizing Marketing for Success," Author Naomi Jaurez presents a groundbreaking paradigm shift in the world of marketing. Gone are the days of traditional funnels that focus solely on conversion metrics. Instead, this book introduces a transformative methodology that puts the customer at the center of every marketing decision, resulting in a more authentic, engaging, and successful approach. In today's hyper-connected world, consumers are increasingly skeptical of traditional marketing tactics. They crave genuine connections, personalized experiences, and meaningful engagement with brands. This book explores how adopting a funnel-free approach can not only meet these customer expectations but also drive predictable and recurring revenue. Through thought-provoking insights, practical strategies, and real-world examples, readers will learn how to break free from the constraints of the traditional marketing funnel. By focusing on building long-term relationships, delivering exceptional customer experiences, and nurturing loyalty, businesses can cultivate a loyal customer base that keeps coming back for more. Key topics covered in "The Funnel-Free Approach" include: - Understanding the limitations of traditional marketing funnels and their impact on customer relationships - Embracing a customer-centric mindset and putting the customer at the heart of marketing strategies - Harnessing the power of personalized experiences to drive customer engagement and satisfaction - Leveraging data and analytics to gain deep insights into customer behavior and preferences - Implementing effective customer journey mapping and touchpoint optimization strategies - Cultivating a culture of continuous improvement and experimentation to refine marketing efforts - Nurturing customer loyalty and advocacy through relationship-building and exceptional service Whether you are a marketing professional, business owner, or anyone seeking to revolutionize their approach to marketing, "The Funnel-Free Approach" offers a fresh perspective and actionable strategies to elevate your marketing efforts. By embracing this customer-centric methodology, you will unlock the secrets to building long-lasting customer relationships and driving sustainable business growth. Say goodbye to outdated marketing funnels and hello to a more authentic, engaging, and successful marketing approach. Get your copy of "The Funnel-Free Approach: Revolutionizing Marketing for Success" and embark on a journey towards customer-centric marketing excellence.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.

Mastering Marketing: strategies for success in the digital age

Author : SAGAR SHINDE
Publisher : SAGAR SHINDE
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.3/5 (963 download)

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Book Synopsis Mastering Marketing: strategies for success in the digital age by : SAGAR SHINDE

Download or read book Mastering Marketing: strategies for success in the digital age written by SAGAR SHINDE and published by SAGAR SHINDE. This book was released on 2023-05-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.

Marketing Campaign Development

Author : Mike Gospe
Publisher : Happy About
ISBN 13 : 1600050778
Total Pages : 177 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis Marketing Campaign Development by : Mike Gospe

Download or read book Marketing Campaign Development written by Mike Gospe and published by Happy About. This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.

Professional Services Marketing

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Getting It Right!

Author : Jonathan R Weiner
Publisher : Bestsellingbook.com
ISBN 13 : 9781950336142
Total Pages : 306 pages
Book Rating : 4.3/5 (361 download)

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Book Synopsis Getting It Right! by : Jonathan R Weiner

Download or read book Getting It Right! written by Jonathan R Weiner and published by Bestsellingbook.com. This book was released on 2020-08-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting it Right! is not another book of "Marketers marketing to Marketers." Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy.Part personal journey and part practical advice, Getting It Right! presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth.Throughout eleven content-specific chapters, author Jonathan Weiner presents you with his "Wheel of Fortune." With Getting It Right!, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. CEO's and CMO's will want their teams to be well versed in the basics of customer-centric marketing and innovation. The private equity world will want to ensure their investments are building the right product-market fit.Essential for the marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Essential for the marketer who needs to build strategy that will work with their most valuable consumers. Drawing from Jonathan's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world.This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build strategy that will work with their most valuable consumers.No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit."Weiner successfully weaves in wit, wisdom, and decades of experience to create a "go-to" book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right." -David Morse, CEO of New American Dimensions"A comprehensive view of marketing strategy with the customer front and center. As it should be. That's getting it right. As Peter Drucker said, 'The purpose of business is to create and keep a customer.' Based on years of building deep knowledge, expertise, and practical application, Jonathan Weiner's approach demonstrates how customer-centricity can help you be disciplined to unlock creativity in a way that creates even more value for your customers and, therefore, your business." - Kathy Oneto, Founder and CEO of The Agency OnetoWeiner has been described as an innovative thinker and marketer with deep experience leading and building talent driving to highly effective strategies by Paul Witkay, Founder and CEO of the Alliance for Chief ExecutivesAt the end of the year, a percentage of the royalties for each book sold will be contributed to the ACLU and Feeding America.Early Bird promoted pricing till book launch. To learn more, go to https: //www.gettingitrightbook.com

Dynamic Digital Marketing

Author : Dawn McGruer
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

The Future of Marketing

Author : Nicholas Johnson
Publisher : FT Press
ISBN 13 : 0134084594
Total Pages : 309 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Future of Marketing by : Nicholas Johnson

Download or read book The Future of Marketing written by Nicholas Johnson and published by FT Press. This book was released on 2015-05-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

The One to One Manager

Author : Don Peppers
Publisher : Crown Business
ISBN 13 : 0385500289
Total Pages : 272 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The One to One Manager by : Don Peppers

Download or read book The One to One Manager written by Don Peppers and published by Crown Business. This book was released on 1999-12-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the pioneers of Customer Relationship Management. In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet: General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed. Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships. Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels. Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers. Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers. These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for. From the Hardcover edition.

Connect

Author : Lars Birkholm Petersen
Publisher : John Wiley & Sons
ISBN 13 : 111896361X
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Connect by : Lars Birkholm Petersen

Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

Precision Marketing

Author : Jeff Zabin
Publisher : John Wiley & Sons
ISBN 13 : 9780471467618
Total Pages : 280 pages
Book Rating : 4.4/5 (676 download)

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Book Synopsis Precision Marketing by : Jeff Zabin

Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Make My Marketing Work

Author : Paul Keetch
Publisher : Morgan James Publishing
ISBN 13 : 1600379265
Total Pages : 154 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Make My Marketing Work by : Paul Keetch

Download or read book Make My Marketing Work written by Paul Keetch and published by Morgan James Publishing. This book was released on 2010-08-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message… at the right time. "Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you’re ready to Make YOUR Marketing Work, let’s get started…

What's Working Now?

Author : Shahla Hebets
Publisher : Hasmark Publishing
ISBN 13 : 9781989161814
Total Pages : 138 pages
Book Rating : 4.1/5 (618 download)

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Book Synopsis What's Working Now? by : Shahla Hebets

Download or read book What's Working Now? written by Shahla Hebets and published by Hasmark Publishing. This book was released on 2019-06-08 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Working Now in the world of digital marketing?It's a commonly asked question, regardless of the industry that you are in, the size of the market, competition, whether you're a start-up or an established brand given the digital marketing environment has undergone a massive amount of change over the past 5-10 years alone.The good news is there is much that is working now in the digital marketing landscape. It just takes a shift in focus, perspective and a willingness to forge your own unique path, and leave the copycats behind. Are you ready to hear more? Good, because there is much more to share.

Customer centric marketing: The influences of CRM and the Internet in the future of marketing

Author : Kimberly Wylie
Publisher : GRIN Verlag
ISBN 13 : 3638544648
Total Pages : 82 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Customer centric marketing: The influences of CRM and the Internet in the future of marketing by : Kimberly Wylie

Download or read book Customer centric marketing: The influences of CRM and the Internet in the future of marketing written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2006-09-13 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 64 entries in the bibliography, language: English, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.