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Marketing Of Engineering Consultancy Services
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Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Book Synopsis Consulting Success by : Michael Zipursky
Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
Book Synopsis Engineer Your Own Success by : Anthony Fasano
Download or read book Engineer Your Own Success written by Anthony Fasano and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Book Synopsis Marketing for Engineers, Scientists and Technologists by : Tony Curtis
Download or read book Marketing for Engineers, Scientists and Technologists written by Tony Curtis and published by Wiley. This book was released on 2008-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Book Synopsis Inside the Technical Consulting Business by : Harvey Kaye
Download or read book Inside the Technical Consulting Business written by Harvey Kaye and published by John Wiley & Sons. This book was released on 1997-12-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the thousands of professionals who have already gotten Insidethe Technical Consulting Business -- and discover how to channelyour technical know-how into an exciting career as an independentconsultant. This Third Edition of Harvey Kaye's bestselling guidegives you the focused, no-nonsense help you need to start and runyour own consulting practice in today's ultracompetitiveenvironment. What's inside: Setting up your consulting business.The lowdown on finances, record-keeping, office space, taxes, andchoosing the form of business organization that's right foryou. Insider's guide to proposals and contracts. Gives plenty ofexamples to use in your own consulting practice. Marketing secrets your boss never told you. Tips on creating demandfor your services and keeping your clients coming back for repeatbusiness. PLUS ALL-NEW MATERIAL ON: * Creating your personal strategic marketing plan. A step-by-stepguide to developing and maintaining your competitive edge. * Learn from the pros. "Meet the Pros" interviews show howsuccessful consultants handled some of the very problems you'relikely to encounter. * Building successful client relationships. The inside scoop onkeeping clients happy while protecting your own professionalinterests. * The technical challenges of consulting. A consultant's primer onproblem-solving, coping with the information explosion, andorganizing for maximum productivity.
Book Synopsis Hot Air Rises and Heat Sinks by : Tony Kordyban
Download or read book Hot Air Rises and Heat Sinks written by Tony Kordyban and published by American Society of Mechanical Engineers. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of myths, mistakes, and anecdotal lessons from practicing engineers involved in the field of electronic equipment cooling. The author's approach is to provide 31 case studies, each of which teaches a lesson. Topics include thermal conductivity, natural vs. forced convection, junction temperature operating limits, fans, thermocouples, thermal time constants, transient convection, and conjugate heat transfer. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Managing The Professional Service Firm by : David H. Maister
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Book Synopsis The Organization and Management of Construction by : D. A. Langford
Download or read book The Organization and Management of Construction written by D. A. Langford and published by Taylor & Francis. This book was released on 1996 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Book Synopsis The Complete Guide to CONSULTING ENGINEERING by : John Gaskell
Download or read book The Complete Guide to CONSULTING ENGINEERING written by John Gaskell and published by . This book was released on 2015-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In essence, readers discover "step-by-step" how to start & manage an "outstanding" Engineering Practice and exactly how to gain a reputation as an expert in their specialty. This is both a handbook for new engineers and a constant reference manual for seasoned professionals. The book is divided into "five parts" Preparation; Planning; Implementation; Managing; and Cashing Out. PREPERATION includes: Selecting a collage. Make sure that it has the right accreditation to allow you take the Professional Engineering license exam. (ABET-EAC accredited) Take the EIT exam. In your senior year at college, while the fundamentals of engineering are still fresh in your mind. Gain experience. A minimum of four (4) years of "certifiable" experience in engineering work. Join engineering societies. Become an officer; make contacts; gain credentials; and build a reputation in the industry. PLANNING includes: Recognize opportunities. Buying an existing practice; starting upon another engineer's retirement; becoming a partner in an existing firm; or hanging out your shingle. Consider ownership options. Carefully consider the pros & cons of being on your own verses having partners. Choose Specialties. Choosing between being a "single-discipline" or "multi-discipline" firm. Prepare a Business Plan. Learn how to write a "Business Plan" including how to estimate expenses & income for both start-up and your first year. Apply for a Business Loan. Discover the secrets to getting a Business Loan IMPLEMENTATION includes: Pre Start-up "Check List." Once you have made the GO decision, find out the initial steps to take & things to avoid. Start-up "Check List." Discover how to actually start your practice step-by-step. MANAGING includes: Acquiring service. Learn how to select the right Attorney & CPA and obtain the insurance coverage needed. Marketing. Discover the marketing materials & methods that will keep your firm busy. Expert. Learn the secret of gaining a reputation as an "expert" by publishing technical articles. Fees. Uncover the mysteries of preparing winning & profitable fee proposals. Forensic Engineering. Find out how to make this interesting & profitable litigation specialty part of your engineering practice. CASHING OUT includes: Selling your firm. Learn how to sell your practice for the maximum profit and retire comfortably. ###"
Book Synopsis The AEC Professional's Guidebook by : Gabe Lett
Download or read book The AEC Professional's Guidebook written by Gabe Lett and published by Gabe Lett. This book was released on 2021-11-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Consistency, Though Leadership, Soft Skills, CRM, Introvert Marketing, Pricing, Social Media, Data Management, Productivity, Work Ethics, Proposals, Go/No-Go Decisions, Stronger Writing, and MORE!Do you want to run a better business? Do you wish you had the education and guidance that did not come with your degree? The AEC Professional's Guidebook is a series of brief lessons chosen to propel your growth in several key business areas. The bite-sized book is arranged for convenient reading and easy implementation. Each lesson contains a challenge to help you act on what you are learning. Learn for yourself and share these lessons with your teams!
Book Synopsis The Organization and Management of Construction by : David Langford
Download or read book The Organization and Management of Construction written by David Langford and published by Taylor & Francis. This book was released on 2012-10-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Book Synopsis The Consulting Engineer's Guidebook by : John Gaskell
Download or read book The Consulting Engineer's Guidebook written by John Gaskell and published by . This book was released on 2015-05-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CONSULTING ENGINEERS' "Guidebook" is excerpted from the new book The "Complete Guide" to CONSULTING ENGINEERING by John D. Gaskell, Retired Professional Engineer. It is the result of requests from many readers to narrow the focus to the goals of:* Becoming an "outstanding" consulting engineer.* Gaining a reputation as an "expert" in their specialty; and * Obtaining the engineering "management skills" needed to advance their career and make the firm stand out from their competitors.This is both a detailed handbook for new engineers and a constant reference manual for seasoned professionals.It is anticipated that companies which provide products or services to engineers will present this guidebook to engineers as a Premium-Gift to promote new business and to thank engineers that already support them.If purchased in substantial quantities, a Special Edition named in honor of the sponsor could be printed: The (Sponsor's) CONSULTING ENGINEERS' "Guidebook".John D. Gaskell, Retired Professional EngineerTheEngineersResource.com and ProfessionalValueBooks.com
Book Synopsis Embedded Systems by : Kiyofumi Tanaka
Download or read book Embedded Systems written by Kiyofumi Tanaka and published by BoD – Books on Demand. This book was released on 2012-03-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, embedded systems - computer systems that are embedded in various kinds of devices and play an important role of specific control functions, have permeated various scenes of industry. Therefore, we can hardly discuss our life or society from now onwards without referring to embedded systems. For wide-ranging embedded systems to continue their growth, a number of high-quality fundamental and applied researches are indispensable. This book contains 13 excellent chapters and addresses a wide spectrum of research topics of embedded systems, including parallel computing, communication architecture, application-specific systems, and embedded systems projects. Embedded systems can be made only after fusing miscellaneous technologies together. Various technologies condensed in this book as well as in the complementary book "Embedded Systems - Theory and Design Methodology", will be helpful to researchers and engineers around the world.
Download or read book B2B Marketing written by K.Venkataraman and published by Notion Press. This book was released on 2017-12-22 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present days of International Trade (year 2014), India’s Trade deficit or the current account deficit runs to nearly $40 Billion. This represents more than 2% of the national GDP. In view of this large deficit, the country faces unprecedented inflation. India’s major exports include Information Technology, pharmaceuticals, as well as gems and jewellery. Manufactured goods, automobiles and heavy machinery intended for manufacturing purposes account for very little when compared to countries like China, Japan, Germany and South Korea. Therefore, it is imminent that quality of such products manufactured in the country meets the international standards. In addition, innovative marketing techniques need to be adopted by individuals and companies to position our products globally. Most of the international trade takes place between Business to Business rather than Business to Consumer directly. The book focuses on this sector of Business, namely, Business to Business Marketing. Needless to say, text material provided will be useful for industrialists, technocrats as well as regular management students. The book will be available in –http://www.amazon.in/
Book Synopsis Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett
Download or read book Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.
Book Synopsis The Imagination Machine by : Martin Reeves
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
