marketing-new-zealand-via-the-lord-of-the-rings

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Marketing New Zealand Via 'The Lord of the Rings'

Author : Aylin Gürkaya
Publisher : GRIN Verlag
ISBN 13 : 3640702298
Total Pages : 33 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Marketing New Zealand Via 'The Lord of the Rings' by : Aylin Gürkaya

Download or read book Marketing New Zealand Via 'The Lord of the Rings' written by Aylin Gürkaya and published by GRIN Verlag. This book was released on 2010-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject English - Applied Geography, grade: 2, language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.

Marketing New Zealand via ‘The Lord of the Rings’

Author : Aylin Gürkaya
Publisher : GRIN Verlag
ISBN 13 : 3640701771
Total Pages : 15 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Marketing New Zealand via ‘The Lord of the Rings’ by : Aylin Gürkaya

Download or read book Marketing New Zealand via ‘The Lord of the Rings’ written by Aylin Gürkaya and published by GRIN Verlag. This book was released on 2010-09-10 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Didactics for the subject English - Applied Geography, grade: 2, , language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO’s. New Zealand has also discovered ‘The Lord of the Rings’ as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via ‘The Lord of the Rings’. Furthermore, it reveals and discusses the outcomes of the new strategy.

Tourism Marketing

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 1317929659
Total Pages : 731 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Tourism Marketing by : Alastair M. Morrison

Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Film-induced Tourism

Author : Sue Beeton
Publisher : Channel View Publications
ISBN 13 : 9781845410148
Total Pages : 284 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Film-induced Tourism by : Sue Beeton

Download or read book Film-induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.

Watching the Lord of the Rings

Author : Martin Barker
Publisher : Peter Lang
ISBN 13 : 9780820463964
Total Pages : 316 pages
Book Rating : 4.4/5 (639 download)

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Book Synopsis Watching the Lord of the Rings by : Martin Barker

Download or read book Watching the Lord of the Rings written by Martin Barker and published by Peter Lang. This book was released on 2008 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did audiences across the world respond to the films of The Lord of the Rings? This book presents findings from the largest film audience project ever undertaken, drawing from 25,000 questionnaire responses and a wide array of other materials. Contributors use these materials to explore a series of widely speculated questions: why is film fantasy important to different kinds of viewers? Through marketing, previews and reviews, debates and cultural chatter, how are audiences prepared for a film like this? How did fans of the book respond to its adaptation on screen? How do people choose their favorite characters? How was the films' reception shaped by different national and cultural contexts? The answers to these questions shed fresh light on the extraordinary popularity of The Lord of the Rings and provide important new insights into the global reception of cinema in the twenty-first century.

Die Landschaft interpretieren: Interdisziplinäre Ansätze

Author : Werner Kreisel
Publisher : Universitätsverlag Göttingen
ISBN 13 : 3863954955
Total Pages : 349 pages
Book Rating : 4.8/5 (639 download)

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Book Synopsis Die Landschaft interpretieren: Interdisziplinäre Ansätze by : Werner Kreisel

Download or read book Die Landschaft interpretieren: Interdisziplinäre Ansätze written by Werner Kreisel and published by Universitätsverlag Göttingen. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no generally valid, recognised definition of what landscape actually is. On the basis of its relatedness to the environment, to aesthetics, territory, society, politics, economics, geography, planning, ethnology and philosophy, the concept of landscape is considered to be a "composite" notion shaped by a thousand years of Central European ideas and of literary and art history. In other words, the very term "landscape" is ambiguous and it is used in different ways both in the scholarly world and everyday speech. The aim of this volume is to present various possible approaches to the phenomenon of "landscape". Far from laying any claim to be exhaustive or comprehensive we have simply tried to do justice to the overarching interdisciplinary approach of the Zentrum für Landschaftsinterpretation und Tourismus (ZELT: Centre for Landscape Interpretation and Tourism) by singling out and addressing individual instances of this fascinating multifaceted phenomenon.

Iscontour 2015 - Tourism Research Perspectives

Author : Roman Egger
Publisher : BoD – Books on Demand
ISBN 13 : 3739251557
Total Pages : 354 pages
Book Rating : 4.7/5 (392 download)

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Book Synopsis Iscontour 2015 - Tourism Research Perspectives by : Roman Egger

Download or read book Iscontour 2015 - Tourism Research Perspectives written by Roman Egger and published by BoD – Books on Demand. This book was released on 2015-05-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Contemporary Tourism

Author : Chris Cooper
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097185
Total Pages : 473 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Contemporary Tourism by : Chris Cooper

Download or read book Contemporary Tourism written by Chris Cooper and published by Goodfellow Publishers Ltd. This book was released on 2022-11-01 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change (or not) subsequently.

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Global Perspectives on Literary Tourism and Film-Induced Tourism

Author : Baleiro, Rita
Publisher : IGI Global
ISBN 13 : 1799882640
Total Pages : 371 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Perspectives on Literary Tourism and Film-Induced Tourism by : Baleiro, Rita

Download or read book Global Perspectives on Literary Tourism and Film-Induced Tourism written by Baleiro, Rita and published by IGI Global. This book was released on 2021-12-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the 20th century, the traditional forms of tourism transformed; they expanded by the introduction of new postmodern tourist forms, bringing innovative offers to the marketplace. Two of these new fast-growing forms are literary tourism and film-induced tourism, both of which fall under the umbrella of cultural tourism. Both niches of cultural tourism share the need to create products and experiences that meet the tourists’ expectations. Global Perspectives on Literary Tourism and Film-Induced Tourism discusses literary tourism and film-induced tourism and documents the advances in research on the intersections of literature, film, and the act of traveling. Covering a wide range of topics from film tourism destinations to digital literary tourism, this book is ideal for travel agents, tourism agencies, tour operators, government officials, postgraduate students, researchers, academicians, cultural development councils and associations, and policymakers.

Brand Hollywood

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1134258976
Total Pages : 224 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Hollywood by : Paul Grainge

Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Global Entrepreneurship

Author : James Hayton
Publisher : Routledge
ISBN 13 : 1134473850
Total Pages : 212 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Global Entrepreneurship by : James Hayton

Download or read book Global Entrepreneurship written by James Hayton and published by Routledge. This book was released on 2014-11-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs around the world are encouraged and held up as the new deliverers of economic growth in turbulent times. Entrepreneurship is taught globally, but often without much reference to the truly global array of cases and examples that can provide helpful insights for international students in particular. This collection brings together expert entrepreneurship scholars to provide a collection of global case studies around entrepreneurial firms worldwide. This unique educational resource covers a broad range of topics of relevance to understanding entrepreneurship including corporate, social and indigenous entrepreneurship. This book provides entrepreneurship educators with reliable cases suitable for classroom discussion, analysis or even for assessment purposes. Instructors teaching this subject will be able to use the book as a stand alone reference or as an ideal supplement for many introductory texts in entrepreneurship.

Oceania

Author : Chris Cooper
Publisher : Channel View Publications
ISBN 13 : 9781873150870
Total Pages : 438 pages
Book Rating : 4.1/5 (58 download)

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Book Synopsis Oceania by : Chris Cooper

Download or read book Oceania written by Chris Cooper and published by Channel View Publications. This book was released on 2005-01-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oceania: A Tourism Handbook draws together a wide range of sources to provide a comprehensive handbook of tourism in the Oceania region. As tourism continues to grow in importance and significance for the countries of Oceania, it is important to have a single source of information and reference for tourism. At the same time, it is vital to provide a disciplined analysis of tourism by standardising terminologies and delivering a consistency of approach for all the countries in the region." "The handbook provides an anatomy of tourism in the region by taking a detailed look at each of the three key constituents of Oceania - Australia, New Zealand and the Pacific Islands. For each of these regions, tourism demand, supply and organisation have been analysed, as well as a chapter to guide the reader through the tourism statistics sources that are available. The final section of the handbook takes a thematic approach with chapters examining key issues of tourism in the region, including investment, air transport, risk management, land ownership, climate change and tourism education."--BOOK JACKET.

Marketing for Tourism

Author : J. Christopher Holloway
Publisher : Pearson Education
ISBN 13 : 9780273682295
Total Pages : 548 pages
Book Rating : 4.6/5 (822 download)

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Book Synopsis Marketing for Tourism by : J. Christopher Holloway

Download or read book Marketing for Tourism written by J. Christopher Holloway and published by Pearson Education. This book was released on 2004 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1510 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Film and Place in an Intercultural Perspective

Author : Krzysztof Stachowiak
Publisher : Taylor & Francis
ISBN 13 : 1000959066
Total Pages : 274 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Film and Place in an Intercultural Perspective by : Krzysztof Stachowiak

Download or read book Film and Place in an Intercultural Perspective written by Krzysztof Stachowiak and published by Taylor & Francis. This book was released on 2023-09-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an interdisciplinary overview of the film and place relationship from an intercultural perspective. It explores the complex domain of place and space in cinema and the film industry's role in establishing cultural connections and economic cooperation between India and Europe. With contributions from leading international scholars, various case studies scrutinise European and Indian contexts, exploring both the established and emerging locations. The book extends the dominantly Britain-oriented focus on India’s cinema presence in Europe to European countries such as Italy, Switzerland, Poland, Slovenia, Finland, and Sweden, where the Indian film industry progressively expands its presence. The chapters of this book look at Indian film production in Europe as a cultural bridge between India and Europe, fostering mutual understanding of the culture and society of the two regions. This interdisciplinary book will be of interest to researchers in film studies, cultural anthropology, cultural geography, tourism, economics, sociology, and cultural studies. It will also be interest to practitioners working in local authorities, destination management, tourism, and creative business, all of whom see the value of film production in attracting visitors, investment, and creating new networks with local economic actors. The book offers much-needed data and tools to translate their professional goals and potentials into effective regional strategies and activities.

Destination Marketing

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1000200930
Total Pages : 343 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2020-10-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.