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Marketing Mix Im Weintourismus Marktanalyse Und Zielgruppen Des Marketings Von Weinregionen
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Book Synopsis Marketing-Mix im Weintourismus. Marktanalyse und Zielgruppen des Marketings von Weinregionen by :
Download or read book Marketing-Mix im Weintourismus. Marktanalyse und Zielgruppen des Marketings von Weinregionen written by and published by GRIN Verlag. This book was released on 2021-12-21 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Fachhochschule Erfurt (WLV), Veranstaltung: Markt- und Markenmanagement, Sprache: Deutsch, Abstract: In dieser Arbeit geht es um Marketing und Markt des Weintourismus. Bevor der Markt betrachtet werden kann, nimmt diese Seminararbeit Definitionen einiger wichtiger Begriffe vor und behandelt die Grundlagen des Marketings für Regionen, um der Arbeit einen theoretischen Rahmen zu geben. Nachfolgend wird der Markt des Weintourismus analysiert. Hierfür wird dieser zuerst definiert. Im Folgenden werden die Struktur und relevante Daten des Marktes dargelegt. Abschließend werden zukünftige Entwicklungen, unter Einbeziehung der Covid-19-Pandemie betrachtet. Für das Marketing von Weinregionen ist es fort folgend notwendig Zielgruppen zu definieren und ihre Merkmale näher zu betrachten. Fort folgend werden die Produkt-, Preis-, Kommunikations- und Distributionspolitik im Marketing für Weinregionen näher betrachtet und an Beispielen erläutert. Abschließend fasst diese Seminararbeit die wichtigsten Erkenntnisse zusammen. Bei der Bearbeitung des Themas ist anzumerken, dass das vorhandene Quellenmaterial von älterem Datum ist. Zudem wird das Segment des Weintourismus in keiner amtlichen Statistik explizit erfasst. Die Themen Wein und Genuss gehen seit jeher Hand in Hand. Aus wirtschaftlicher Sicht, ist es daher sinnvoll die beiden Branchen, welche diese beiden Disziplinen vereinen im Zusammenhang zu betrachten; die Wein- und die Tourismusbranche. Als Symbiose daraus, lohnt es sich daher für das Marketing in Weinregionen den Weintourismus näher zu beleuchten.
Book Synopsis Retail Marketing and New Retail Idea - Marks & Spencer by : Sven Hallbauer
Download or read book Retail Marketing and New Retail Idea - Marks & Spencer written by Sven Hallbauer and published by GRIN Verlag. This book was released on 2008-05 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Edinburgh Napier University (Napier University Edinburgh- Business School), course: Retail marketing, 23 entries in the bibliography, language: English, abstract: 1. Management Summary The retail market is changing rapidly from click to click (Price Waterhouse Cooper, 2008). and the "online market is developing at an astounding rate" (Internet Advertising Bureau, 2008).For example the online advertising has overtaken direct mail with a market share of 11.8% (Internet Advertising Bureau, 2008). Many retailers are using innovative ideas to help them be distinct from their competitors and to meet the needs of consumers. For example an extreme sports store in Florida has its own surfing stimulator inside its shopping mall (Springwise, 2008). The retail sector is a highly dynamic market offering customers more choice and retailers are consistently competing in a highly competitive environment. M&S is market leader in the field of predominantly non-food middle market and a large company with more than 650 stores world wide. It is a challenge for M&S to meet the needs of customers as customers shopping habits are always changing. "Customers often switch retailers as they become increasingly familiar with and bored with a retail store" (Babson, 2007) and there is consistently a desire for constant newness (Mintel Report, 2007). The result is a melting product life cycle and a high pressure on the retailer. M&S have to scan both the internal and external business environment to identify long and short term trends and develop a strategy with both aims and objectives to remain a successful high street retailer. This coursework is based on comprehensive primary and secondary market research which will allow the group to develop a greater understanding of the current market situation. The focus of this coursework is on
Book Synopsis Adopting a Strategic Approach Within Retail Organisations by : Robert Stolt
Download or read book Adopting a Strategic Approach Within Retail Organisations written by Robert Stolt and published by GRIN Verlag. This book was released on 2010-03 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy / Corporate Strategy, language: English, abstract: "Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise" (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to the market in order to achieve its long-term targets. Therefore, the adoption of a strategic approach is essential for large organisations (especially retail organisations) as it is fundamental for the development of a company and consequently its success in the long run. With increasing differentiation in product portfolios, notably in the retail industry (e.g. with retailers like Marks & Spencer or Bhs both adding food to an existing non-food offer, or the grocery supermarket chains offering clothing and other merchandise categories) companies are more frequently separating their product range into several corporate divisions, which are also known as independent, market-oriented strategic business units (SBUs). In this strategy (business strategy), the strategy formulation (i.e. how the company can achieve a competitive advantage in each area of business) is carried out by the head of each business segment. The strategic alignment of each business unit is then determined by the top-level corporate strategy, where decisions are made by the upper management. Next to these two areas of strategy formation (i.e. corporate and business unit level), strategy can equally be developed from a functional viewpoint (also known as functional strategy) when making decisions as to which marketing concepts should be used or which capital equipment the company should employ to be flexible and cost-efficient for example. Within this multi-level structure of strategic decision-making there must
Book Synopsis Retail Business Organization. Financial Performance and Valuation of "Walmart" in the USA by : Samsul Alam
Download or read book Retail Business Organization. Financial Performance and Valuation of "Walmart" in the USA written by Samsul Alam and published by GRIN Verlag. This book was released on 2020-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Investment and Finance, grade: 9.00/10.00, University of Extremadura (Economics and Business Sciences), course: Master's Degree in Economics, Management and International Trade, language: English, abstract: The main objective of this study is to present the ins and outs of retail business in the world especially in the United States of America (USA) and present Walmart's financial performance making the important valuation of the company as well as showing competitive circumstances which is essential in the eye of the financial market analyst, investors and customers. The finding of this detailed descriptive study with sufficient financial analysis and comparative variables is that Walmart is the lucrative choice for the past, present and future investors with the estimation of terminal value at the end of the fiscal year 2026 estimated US $580 billion and the fundamental value of US $735 billion. The assumption is made on in-depth financial analysis with reliable data and calculation. The result of this study shows that due to the emergence of stronger competitors and for being matured, Walmart is not performing as expected by investors but its gigantic market size and capital will make it capable of doing business profitably over a longer period of time. The ultimate decision given in this study for the investors is to buy. This study gives the future researcher a basis on doing further theoretical and empirical research basis on this industry leading company.
Book Synopsis The future business strategy of Marks and Spencer by : Katarzyna Szydlowska
Download or read book The future business strategy of Marks and Spencer written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2020-01-28 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Prifysgol Cymru University of Wales, language: English, abstract: This work examines why the clothing sales of Marks and Spencer have been falling in recent years and recommends a solution to minimize this issue that leads to the substantial financial losses. The work evaluates the internal and external environment of the company and concludes that the company must adjust a new strategy in order to compete efficiently in the industry. It is recommended to focus only on the basics which brought success in the 90’s; stock with the third- party brands; merger with another company or focus only on the food business which is successful on the market. The work draws attention to the fact that in the 90’s the profits from the sales of clothing peaked and topped £1 bn. In 2008, there was an increase in the clothing sales and the profits peaked again £1 bn. However, after that year the profit has been constantly falling. Further investigations reveal that the drop of sales coincided with the appearance of many businesses which produce similar goods at the same or lower price. Moreover, the visibility of growing competition from the online angle of the industry and the fact that M&S was a latecomer with introduction of the online store have negatively influenced the performance of the firm in the clothing sector.
