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Author : Paul Dulaney Converse
Publisher :
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.M/5 ( download)
Download or read book Marketing Methods and Policies written by Paul Dulaney Converse and published by . This book was released on 1921 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author : Paul Delaney Converse
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (22 download)
Download or read book Marketing Methods and Policies written by Paul Delaney Converse and published by . This book was released on 1929 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Dulaney Converse
Publisher :
ISBN 13 :
Total Pages : 619 pages
Book Rating : 4.:/5 (186 download)
Download or read book Marketing Methods and Policies written by Paul Dulaney Converse and published by . This book was released on 1926 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul D. Converse
Publisher : Forgotten Books
ISBN 13 : 9781330254370
Total Pages : 674 pages
Book Rating : 4.2/5 (543 download)
Download or read book Marketing Methods and Policies written by Paul D. Converse and published by Forgotten Books. This book was released on 2015-06-02 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Marketing Methods and Policies The author has long felt that there was a need for a book covering the general field of marketing, which would serve as an introduction to both the college student and the young man in business. Both often desire a broad knowledge of the marketing machinery which is operating around them. It was with this thought in mind that the author entered upon the preparation of this volume. He frankly admits that he has not a first-hand knowledge of every topic treated in this book. If the publication of such a book were delayed until a man was found who could prepare such a volume entirely from first-hand information it would probably never be written. This is true for the simple reason that no one man could make a thorough study of every phase of marketing and write a book before much of the information became obsolete. The author has, however, been able to draw on studies and investigations conducted by himself for much of the material contained in fifteen chapters of this volume. A part of this information has appeared in publications of the Federal Trade Commission and due credit is given by specific citations when such information is used. There are many phases of marketing which, for lack of space, are not treated in this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Paul D. Converse
Publisher : Forgotten Books
ISBN 13 : 9780266206330
Total Pages : 674 pages
Book Rating : 4.2/5 (63 download)
Download or read book Marketing Methods and Policies (Classic Reprint) written by Paul D. Converse and published by Forgotten Books. This book was released on 2017-10-12 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Marketing Methods and Policies Students of business have, in the past, devoted more attention to the aids than to the heart of business marketing. This has been true largely because more information has been available on these subjects. These professions have benefited from the study given to them. More information is constantly becoming available on marketing. The increasing amount of study that is now being devoted to market ing should improve marketing methods, increase marketing efficiency, and reduce marketing costs. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Inc Bizmanualz
Publisher : Bizmanualz, Incorporated
ISBN 13 : 9781931591119
Total Pages : 870 pages
Book Rating : 4.5/5 (911 download)
Download or read book Sales & Marketing Policies and Procedures Manual written by Inc Bizmanualz and published by Bizmanualz, Incorporated. This book was released on 2014-09-01 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sales & Marketing Policies and Procedures Manual - Easily Create your Growth Policy Manual Using a Process Approach to Manage Sales Strategies and Marketing Tactics Procedures. This Manual is the foundation of any business and can help you take control of your Sales & Marketing processes and improve key facets like lead generation and sales closing. Thoroughly researched and reviewed by experts, these pre-written policies and procedures are based on the continually improving process philosophy, and they incorporate best practices and proven techniques that provide results. Creating clear policies and procedures can help align your sales and marketing efforts, which dramatically improves your sales pipeline management. They also assist in determining which efforts and practices produce tangible results; leading to improved cost per lead and cost per sale performance. This new edition also includes updated and complete job descriptions for every job referenced in the text. Designed for busy professionals like Sales Managers, Marketing Managers, Sales & Marketing VPs, and Business Owners, the Sales & Marketing Policies and Procedures Manual can save you hundreds of hours in researching and writing the procedures you need to standardize efforts and practices in areas such as developing strategies and tactics, administration, lead management and lead qualification, customer life cycle management, training, and product launch. There is no need to start from scratch. It has already been done for you.
Author : Consumer Dummies
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 600 pages
Book Rating : 4.1/5 (192 download)
Download or read book Small Business Marketing Strategies All-In-One For Dummies written by Consumer Dummies and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Author : Rainer Busch
Publisher : Springer Science & Business Media
ISBN 13 : 3540373225
Total Pages : 266 pages
Book Rating : 4.5/5 (43 download)
Download or read book Marketing Communication Policies written by Rainer Busch and published by Springer Science & Business Media. This book was released on 2006-10-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 712 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.2/5 (126 download)
Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)
Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author : Vincent Mabillard
Publisher : Taylor & Francis
ISBN 13 : 1003825893
Total Pages : 335 pages
Book Rating : 4.0/5 (38 download)
Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264189831
Total Pages : 416 pages
Book Rating : 4.2/5 (641 download)
Download or read book Labour Market Policies and the Public Employment Service written by OECD and published by OECD Publishing. This book was released on 2001-02-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of a conference on Labour Market Policies and the Public Employment Service.
Author : Norton Paley
Publisher : Thorogood Publishing
ISBN 13 : 1854183656
Total Pages : 426 pages
Book Rating : 4.8/5 (541 download)
Download or read book The Manager's Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Author : Manuel H. Johnson
Publisher : Praeger
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (321 download)
Download or read book Monetary Policy, A Market Price Approach written by Manuel H. Johnson and published by Praeger. This book was released on 1996-10-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive presentation of how monetary policymakers can use market prices to produce price stability. Drs. Johnson and Keleher show why other, conventional methods have failed and why market prices are superior guides for setting monetary policy. Their book presents the rationale, history, and philosophy underlying their approach; offers three forms of empirical research evidence to support it; and then presents special methods to use market prices as policy setting guides. Important and challenging reading for monetary policymakers and economists, bankers, financial analysts, and professional investors, as well as their colleagues in the academic community with similar interests. Substantial changes involving revolutions in telecommunications and information processing, financial deregulation, and the global integration of financial markets have altered the environment in which central banks operate. This altered environment has undermined various conventional approaches to monetary policy. This book presents an alternative market price approach to monetary policy. The approach is easily adapted to the above-cited change: it adopts a price stabilization policy goal and uses key market prices from the commodity, foreign exchange, and bond markets as guides to policy. Commodity prices, foreign exchange rates, and bond yields represent proxies for the exchange rate between domestic money and (1) commodities, (2) foreign monies, and (3) future money (bonds), respectively. These market prices are assessed in conjunction with one another to yield policy guidance to the monetary authority. This book describes how this approach is carried out in practice. Empirical evidence support the approach from three perspectives. First, empirical support exists for each of the individual market price indicators examined in isolation. Second, market price indicators provided accurate signals for monetary policymakers during the post-Bretton Wood era. Had this market price approach been used by policymakers, the performance of the macroeconomy during this period likely would have been improved. Third, at least one historical episode demonstrates that when the approach was employed, economic performance was impressive, and price stability was, in fact, achieved.
