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Marketing Mental Health
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Book Synopsis Marketing for the Mental Health Professional by : David P. Diana
Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Book Synopsis Communication and Health by : Charlene Elliott
Download or read book Communication and Health written by Charlene Elliott and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
Book Synopsis Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness by : Anne Harrington
Download or read book Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness written by Anne Harrington and published by W. W. Norton & Company. This book was released on 2019-04-16 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Superb… a nuanced account of biological psychiatry.” —Richard J. McNally In Mind Fixers, “the preeminent historian of neuroscience” (Science magazine) Anne Harrington explores psychiatry’s repeatedly frustrated efforts to understand mental disorder. She shows that psychiatry’s waxing and waning theories have been shaped not just by developments in the clinic and lab, but also by a surprising range of social factors. Mind Fixers recounts the past and present struggle to make mental illness a biological problem in order to lay the groundwork for creating a better future.
Book Synopsis How to Open a Private Practice Mental Health Clinic Within 30 Days + Marketing Tips by : Christy Nneka Olloh
Download or read book How to Open a Private Practice Mental Health Clinic Within 30 Days + Marketing Tips written by Christy Nneka Olloh and published by . This book was released on 2021-01-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Open a Private Practice Mental Health Clinic Within 30 days + Marketing Tips is for someone or a healthcare professional(s) wanting to open a private practice mental health clinic. This book outlines 15 steps that may be used in opening a mental health private practice within 30 days.
Book Synopsis Marketing Mental Health Services to Managed Care by : William Winston
Download or read book Marketing Mental Health Services to Managed Care written by William Winston and published by Routledge. This book was released on 2020-04-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.
Book Synopsis Marketing for Mental Health Services by : William J. Winston
Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309439124 Total Pages :171 pages Book Rating :4.3/5 (94 download)
Book Synopsis Ending Discrimination Against People with Mental and Substance Use Disorders by : National Academies of Sciences, Engineering, and Medicine
Download or read book Ending Discrimination Against People with Mental and Substance Use Disorders written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-09-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estimates indicate that as many as 1 in 4 Americans will experience a mental health problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the most highly stigmatized health conditions in the United States, and they remain barriers to full participation in society in areas as basic as education, housing, and employment. Improving the lives of people with mental health and substance abuse disorders has been a priority in the United States for more than 50 years. The Community Mental Health Act of 1963 is considered a major turning point in America's efforts to improve behavioral healthcare. It ushered in an era of optimism and hope and laid the groundwork for the consumer movement and new models of recovery. The consumer movement gave voice to people with mental and substance use disorders and brought their perspectives and experience into national discussions about mental health. However over the same 50-year period, positive change in American public attitudes and beliefs about mental and substance use disorders has lagged behind these advances. Stigma is a complex social phenomenon based on a relationship between an attribute and a stereotype that assigns undesirable labels, qualities, and behaviors to a person with that attribute. Labeled individuals are then socially devalued, which leads to inequality and discrimination. This report contributes to national efforts to understand and change attitudes, beliefs and behaviors that can lead to stigma and discrimination. Changing stigma in a lasting way will require coordinated efforts, which are based on the best possible evidence, supported at the national level with multiyear funding, and planned and implemented by an effective coalition of representative stakeholders. Ending Discrimination Against People with Mental and Substance Use Disorders: The Evidence for Stigma Change explores stigma and discrimination faced by individuals with mental or substance use disorders and recommends effective strategies for reducing stigma and encouraging people to seek treatment and other supportive services. It offers a set of conclusions and recommendations about successful stigma change strategies and the research needed to inform and evaluate these efforts in the United States.
Book Synopsis Mental Illness in Popular Media by : Lawrence C. Rubin
Download or read book Mental Illness in Popular Media written by Lawrence C. Rubin and published by McFarland. This book was released on 2014-01-10 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether in movies, cartoons, commercials, or even fast food marketing, psychology and mental illness remain pervasive in popular culture. In this collection of new essays, scholars from a range of fields explore representations of mental illness and disabilities across various media of popular culture. Contributors address how forms of psychiatric disorder have been addressed in film, on stage, and in literature, how popular culture genres are utilized to communicate often confusing and conflicted relationships with the mentally ill, and how popular cultures around the world reflect mental illness and disability. Analyses of sources as disparate as the Batman films, Broadway musicals and Nigerian home movies reveal how definitions of mental illness, mental health, and of psychology itself intersect with discourses on race, gender, law, capitalism, and globalization. Instructors considering this book for use in a course may request an examination copy here.
Book Synopsis Public Mental Health Marketing by : Donald Self
Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.
Book Synopsis Social Marketing for Public Health by : Hong Cheng
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Book Synopsis Maximizing Mental Health Services by : Nicholas D. Young
Download or read book Maximizing Mental Health Services written by Nicholas D. Young and published by Vernon Press. This book was released on 2019-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing Mental Health Services: Evidence-Based Practices that Promote Emotional Well-Being examines best therapeutic practices for patients, therapists, graduate professors, family members and all who struggle to find the most effective treatment modalities for those dealing with mental health challenges. Mental health issues are rising at an alarming rate, while positive therapeutic outcomes have not kept pace and remain low for many conditions, making an investigation of evidence-based treatment options critically important to the helping profession. While certain types of therapy bring success to specific clients, these modalities cannot be easily applied to all client profiles. Understanding the strengths of each modality and how to match them to the respective needs of the client will be emphasized. Furthermore, the impact of counselors' own traits on the client-therapist relationship is an important and often overlooked topic that will be explored. Therapy practices have changed over the past decade to include non-traditional options; therefore, the authors investigate the ways in which these practices have either helped or hindered patient success. Lastly, the book offers readers information on resources for further information on the evidence-based practices presented within.
Book Synopsis Mental Health Issues and the Media by : Gary Morris
Download or read book Mental Health Issues and the Media written by Gary Morris and published by Routledge. This book was released on 2006-09-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and professionals in nursing and allied professions, in psychiatry, psychology and other related disciplines, with a theoretically grounded introduction to the ways in which our attitudes are shaped by the media.
Book Synopsis Marketing Social Change by : Alan R. Andreasen
Download or read book Marketing Social Change written by Alan R. Andreasen and published by Jossey-Bass. This book was released on 1995-10-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
Book Synopsis Mental Health Care Administration by : Paul Rodenhauser
Download or read book Mental Health Care Administration written by Paul Rodenhauser and published by University of Michigan Press. This book was released on 2000 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and current guide to the administration of mental health care services
Book Synopsis Getting Started in Private Practice by : Chris E. Stout
Download or read book Getting Started in Private Practice written by Chris E. Stout and published by John Wiley & Sons. This book was released on 2004-10-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.
Book Synopsis Strengthening Mental Health Through Effective Career Development by : Dave E Redekopp
Download or read book Strengthening Mental Health Through Effective Career Development written by Dave E Redekopp and published by . This book was released on 2020-01-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes the case that career development practice is a mental health intervention, and provides skills and strategies to support career development practitioners in their work. It explores how practitioners do more than help people navigate career paths, they change people's lives in ways that improve mental health and overall well-being.
Download or read book Mental Wealth written by Emi Golding and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mental Wealth reveals an approach to workplace mental health and wellbeing that is proven to actually get results. Despite having a huge impact on the productivity, profitability, and culture of organizations, there is very little guidance currently provided to managers and leaders on how to effectively manage workplace mental health and wellbeing. What does exist is often focused on the legal aspects of minimizing risk that it misses the psychology of workplace mental health and high performance and actually ends up creating risk for workplaces. Mental Wealth is a guide for managers and leaders on how to manage employees who may be experiencing mental health issues in the workplace. Founders of the Workplace Mental Health Institute, Peter Diaz and Emi Golding, provide an essential foundation for addressing workplace mental health. Some of the essential foundations discussed include dispelling myths about workplace mental health, the factors that cause and contribute to mental health issues, the impact those factors are having on workplaces, the benefits of addressing mental health appropriately, and 7 Pillars for a mentally Wealthy Workplace. Mental Wealth also includes case studies and practical strategies that can be implemented for immediate results.
