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Marketing Management Viewpoints
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Book Synopsis Business to Business Marketing Management by : Alan Zimmerman
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Book Synopsis Business to Business Marketing Management by : Alan Zimmerman
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Book Synopsis Marketing Management Perspectives and Applications by : Robert B. Woodruff
Download or read book Marketing Management Perspectives and Applications written by Robert B. Woodruff and published by McGraw-Hill/Irwin. This book was released on 1976 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Marketing written by Eric Laws and published by Burns & Oates. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative and practical textbook from one of the major names in academic tourism, it focuses on the huge importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done. Divided into two parts, this textbook takes the student through the underlying principles of marketing in tourism, with the second part of the book consists of eleven short case studies, which look at marketing in a wide range of tourism settings.
Book Synopsis A Practical Approach to Marketing Management by : Kujnish Vashisht
Download or read book A Practical Approach to Marketing Management written by Kujnish Vashisht and published by Atlantic Publishers & Dist. This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.
Book Synopsis Principles Of Business Management by : Arun Kumar
Download or read book Principles Of Business Management written by Arun Kumar and published by Atlantic Publishers & Dist. This book was released on 2000 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though, Scores Of Books Have Been Written By Western And Indian Authors On Principles Of Management, There Is Always A Place For A Book Which Is To The Point, Brief Yet Com¬Prehensive, Authentic And Reliable And Presented In Indian Setting, In A Simple Language, Free From Technical Jargon. The Authors Of This Book Have Emphasised These Characteristics To Present An Ideal Textbook On The Subject. This Book Covers The Courses In Principles And Theory Of Business Manage¬Ment. It Has Been Presented In An Analytical Style To Make The Subject Easy To Understand And Easier To Memorise. Questions At The End Of Each Chapter Have Been Drawn From The Latest Actual University Papers So That The Student May Practice For Examination.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Marketing Management by : Marvin A. Jolson
Download or read book Marketing Management written by Marvin A. Jolson and published by MacMillan Publishing Company. This book was released on 1978 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by : George Tesar
Download or read book Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Book Synopsis Services Marketing Management by : Peter Mudie
Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Book Synopsis Strategic Perspectives in Destination Marketing by : Camilleri, Mark Anthony
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Book Synopsis Management: A Very Short Introduction by : John Hendry
Download or read book Management: A Very Short Introduction written by John Hendry and published by Oxford University Press. This book was released on 2013-10-24 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Book Synopsis Cross-cultural Business and Management: Perspectives and Practices by : Chandan Maheshkar
Download or read book Cross-cultural Business and Management: Perspectives and Practices written by Chandan Maheshkar and published by Vernon Press. This book was released on 2023 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is a 'cumulative custom of beliefs, values, rituals, and sanctions practiced by a group of people, province or country'. It is a more sensitive dimension of internationalization of any business and making it perform in a culturally diverse environment. Sometimes, nations/states lose their normative significance in a cross-cultural setting (e.g., India, South America). It is because they undermine their earlier philosophies of norms, values, and beliefs or neglect the cultural significance of other nations. In the current business and workplace dynamics, cultural components introduced significant changes in the core assumptions of business practices and skill expectations. This paradigm shift has forced business executives and managers to know how cultural differences affect inter- and intra-organizational functioning. It has made gaining cross-cultural compatibility a serious concern for business and academic communities worldwide. Therefore, this book facilitates business leaders, expatriate managers, business executives, academicians and scholars to explore different cross-cultural business perspectives and practices.
Book Synopsis Innovative Management Perspectives on Confronting Contemporary Challenges by : Evangelos Tsoukatos
Download or read book Innovative Management Perspectives on Confronting Contemporary Challenges written by Evangelos Tsoukatos and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the prolonged financial meltdown and the resulting clash of socio-economic interests, both between nations and within societies, unforeseen challenges have to be met by contemporary managers. The current organizational, financial, political and social situation calls for innovative, out-of-the-box solutions, while also presenting a unique "opportunity" for management scholars, practitioners and policy makers to work out and bring forward creative and imaginative, as well as realistic, responses to problems. Appealing to scholars, students, researchers and practitioners, and covering a wide spectrum of organizational types and institutions, this book provides scientific evidence, direction and insight on issues associated with confronting challenges related to the contemporary socio-economic scenario. In this respect, the presents conceptual and empirical research, putting forward a wide range of paradigms and ideas transcending conventional theory, on finding innovative solutions to contemporary business and managerial challenges. It brings forward contemporary theoretical underpinning across an array of sectors and organizational structures, while also presenting their practical implementations -- Book jacket.
Book Synopsis Market-Driven Management by : Frederick E. Webster
Download or read book Market-Driven Management written by Frederick E. Webster and published by . This book was released on 1994-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Providing analysis of the most recent marketing practices, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed"--From www.alibris.com.
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Services Marketing and Management by : Audrey Gilmore
Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
