Marketing Management Sbpd Publications

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Marketing Management - SBPD Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Business Organisation And Management - SBPD Publications

Author : O. P. Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 311 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Organisation And Management - SBPD Publications by : O. P. Gupta

Download or read book Business Organisation And Management - SBPD Publications written by O. P. Gupta and published by SBPD Publications. This book was released on 2022-02-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Foundations of Indian Business, 2. Liberalisation and Globalisation, 3. Innovation, Skill Development and Make-in-India Movement, 4. Social Responsibility and Ethics, 5. Emerging Opportunities in Business, 6. Forms of Business Organisations : Sole Proprietorship or Sole Trade, 7. Joint Hindu Family Business, 8. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 9. Co-operative Societies, 10. Company/Joint Stock Company, 11. Choice of Form of Business Organisations and Starting a Business, 12. Public Sector Enterprises, 13. Forms of Public Sector Enterprises, 14. Global Enterprises (Multinational Companies) and Public Private Partnership, 15. International Business, 16. The Process of Management, 17. Planning, 18. Decision-Making, 19. Organizing, 20. Departmentation, 21. Delegation and Decentralisation of Authority, 22. Leadership, 23. Motivation, 24. Communication, 25. Control, 26. Marketing Management, 27. Financial Management, 28. Human Resource Management and Human Relations.

Sales Management- SBPD Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sales Management- SBPD Publications by : Dr. F. C. Sharma

Download or read book Sales Management- SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Marketing Management by Dr. F. C. Sharma

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9388117166
Total Pages : 334 pages
Book Rating : 4.3/5 (881 download)

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Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Marketing Management

Author : Dr. N. Mishra
Publisher : SBPD Publishing House
ISBN 13 : 9350475693
Total Pages : 198 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Marketing Management by : Dr. N. Mishra

Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Production Management - SBPD Publications

Author :
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4./5 ( download)

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Book Synopsis Production Management - SBPD Publications by :

Download or read book Production Management - SBPD Publications written by and published by SBPD Publications. This book was released on 2021-12-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control.

Principles of Management- SBPD Publications

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 407 pages
Book Rating : 4./5 ( download)

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Book Synopsis Principles of Management- SBPD Publications by : Sanjay Gupta

Download or read book Principles of Management- SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-10-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20 Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.

Advertising Management - SBPD Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)

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Book Synopsis Advertising Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Advertising Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Financial Management - SBPD Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis Financial Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Financial Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2022-05-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Financial Management : Nature, Scope and Objectives, 2. Cost of Capital and Financing Decision, 3. Capital Budgeting, 4. Capital Structure : Theories and Determinants, 5.Operating and Financial Leverage 6. Dividend Policy and Models, 7. Management of Working Capital.

Business Studies Class XII - SBPD Publications

Author : Dr. S. K. Singh, Sanjay Gupta
Publisher : RAJEEV BANSAL
ISBN 13 :
Total Pages : 555 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Studies Class XII - SBPD Publications by : Dr. S. K. Singh, Sanjay Gupta

Download or read book Business Studies Class XII - SBPD Publications written by Dr. S. K. Singh, Sanjay Gupta and published by RAJEEV BANSAL. This book was released on 2021-05-01 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

Business Studies Class XII by Dr. S. K. Singh, Sanjay Gupta (SBPD Publications)

Author : Dr. S. K. Singh,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4./5 ( download)

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Book Synopsis Business Studies Class XII by Dr. S. K. Singh, Sanjay Gupta (SBPD Publications) by : Dr. S. K. Singh,

Download or read book Business Studies Class XII by Dr. S. K. Singh, Sanjay Gupta (SBPD Publications) written by Dr. S. K. Singh, and published by SBPD Publications. This book was released on 2021-07-05 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

Entrepreneurship With Practical Class XII - SBPD Publications

Author : Dr. S. K. Singh,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship With Practical Class XII - SBPD Publications by : Dr. S. K. Singh,

Download or read book Entrepreneurship With Practical Class XII - SBPD Publications written by Dr. S. K. Singh, and published by SBPD Publications. This book was released on 2021-10-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

Human Resource Management - SBPD Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 357 pages
Book Rating : 4./5 ( download)

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Book Synopsis Human Resource Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Human Resource Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-11-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Human Resource Management, 2. Human Resource Development, 3. The Organising Function of Human Resource Management, 4. Human Resource Policies, Procedures and Programmes, 5. Strategic Human Resource Management, 6. Strategic Control, 7. Productivity and Improvement, 8. Job Analysis and Work Measurement, 9. Job Design and Ergonomics, 10. Human Resource Planning, 11. Recruitment, 12. Selection, 13. Career Planning and Development, 14. Employee Training, 15. Performance Appraisal, 16. Mobility-Transfers, Promotions and Separations, 17. Employee Compensation, 18. Job Evaluation, 19. Legislative Measures for Employee’s Compensation, 20. Employee Discipline, 21. Grievance Handling, 20. Trade Unions.

Financial & Investment Management- SBPD Publications

Author : Dr. F. C. Sharma, Dr. R. S. Kulshrestha
Publisher : RAJEEV BANSAL
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4./5 ( download)

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Book Synopsis Financial & Investment Management- SBPD Publications by : Dr. F. C. Sharma, Dr. R. S. Kulshrestha

Download or read book Financial & Investment Management- SBPD Publications written by Dr. F. C. Sharma, Dr. R. S. Kulshrestha and published by RAJEEV BANSAL. This book was released on 2021-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Financial Management, 2. Organisation and Functions of Financial Management, 3. Capital Structure : Concept and Theories, 4. Operating and Financial Leverages, 5. Capital Budgeting, 6. Dividend Policy, Investment Management 1. Security and Investment : A General Introduction, 2. Portfolio Management, 3. Investment Environment and Organisation/Media, 4. The Investment Process and Outlets, 5. Credit Rating, 6. Risk and Return—Concept and Analysis, 7. The Making of Portfolio, 8. Portfolio Analysis and Diversification, 9. Portfolio—Markowitz Model, 10. Fundamental Analysis, 11. Technical Analysis, 12. Indian Stock Market-I (Primary Market), 13. Indian Stock Market-II (Secondary Market), 14. Regulation of Indian Stock Exchanges, 15. National Stock Exchanges (NSE), 16. The Securities and Exchange Board of India (SEBI).

Business Finance (ebook) English

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9351672387
Total Pages : 357 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Business Finance (ebook) English by : Dr. F. C. Sharma

Download or read book Business Finance (ebook) English written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-17 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations 1.Business Finance : Nature and Scope, 2. Financial Management : Nature and Scope, 3. Capital Budgeting and Investment Decisions, 4. Cost of Capital, 5. Capitalisation, 6. Capital Structure, 7. Dividend Policy , 8. Sources of Business Finance, 9. Financial Institutions, 10. Financial Planning, 11.Working Capital Management, 12. Capital Market, 13. New Issue (Primary) Market, 14. Secondary (Stock) Market, 15. Stock Exchanges of India, 16. Indian Money Market.

International Marketing - SBPD Publications

Author : Dr. Satish Kumar Saha,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4./5 ( download)

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Book Synopsis International Marketing - SBPD Publications by : Dr. Satish Kumar Saha,

Download or read book International Marketing - SBPD Publications written by Dr. Satish Kumar Saha, and published by SBPD Publications. This book was released on 2021-12-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.

Business Communication by Sanjay Gupta (SBPD Publications)

Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9383697903
Total Pages : 328 pages
Book Rating : 4.3/5 (836 download)

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Book Synopsis Business Communication by Sanjay Gupta (SBPD Publications) by : Sanjay Gupta

Download or read book Business Communication by Sanjay Gupta (SBPD Publications) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-06-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.