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Marketing Management Of Co Operative Sector In India
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Book Synopsis Marketing Management of Co-operative Sector in India by : Pramod Kumar Jain
Download or read book Marketing Management of Co-operative Sector in India written by Pramod Kumar Jain and published by Kanishka Publishers. This book was released on 1992 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special reference to agricultural cooperatives.
Book Synopsis Towards a Co-operative Marketing Management Approach : a Review of the Application of Marketing in the Co-operative Sector by : Ketilson, Lou Hammond
Download or read book Towards a Co-operative Marketing Management Approach : a Review of the Application of Marketing in the Co-operative Sector written by Ketilson, Lou Hammond and published by Saskatoon : Co-operative College of Canada. This book was released on 1986 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cooperative Marketing of Fruits and Vegetables in India by : K. V. Subrahmanyam
Download or read book Cooperative Marketing of Fruits and Vegetables in India written by K. V. Subrahmanyam and published by Concept Publishing Company. This book was released on 2000 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the status of fruit and vegetable production in India and examines the development and status of cooperative marketing. Outlines the activities of three organizations which support cooperatives and provides case studies of four marketing cooperatives. Provides guidance on the planning and operation of these cooperatives.
Book Synopsis Consumer Cooperatives and Rural Marketing by : Nripendra N Sarma
Download or read book Consumer Cooperatives and Rural Marketing written by Nripendra N Sarma and published by Mittal Publications. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cooperative Marketing and Processing by : M. Saeed
Download or read book Cooperative Marketing and Processing written by M. Saeed and published by . This book was released on 1990-01-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Presents A Critical Appraisal Of The Management Of Co-Operative Marketing And Processing In India. It Examines The Multifarious Problems, Being Experienced By Marketing And Processing Cooperatives In India; And Suggests The Ways And Means For Improving Their Working And Management. It Involves And Analytical Study Of The Application Of The Principles Of Scientific Management In The Inter-Related Areas Of Cooperative Marketing And Processing.The Authors Have Endeavoured To Synthesize The Principles, Tools And Techniques Of Management With The Practices Of Marketing And Processing, As Conducted By Cooperative Organizations At Different Levels In The Country. They Have Adopted A Very Comprehensive, Modern As Well Ass An Integrated Approach Towards The Treatment Of The Different Aspects Of Management , Cooperation , Marketing , And Processing , In A Simple, Lucid And Impressive Style, With A Straight-Forward Clarity.The Study Emphasizes The Need To Have A Properly Managed Cooperative Marketing And Processing System, In Order To Make The Proper Marketing Channels And Processing Facilities Available To Farmers. The Findings Of The Study Will Be Helpful To The Government, National Organisations Nafed, Ncdc And Ncui, And To The Management Of Marketing And Processing Cooperatives, Working At Different Levels; And Will Go A Long Way In Devising The Policies And Programmes For Maintaining The Farmers Tempo Of Production, For Providing Them Protection Against Undue Hardships And Also For Saving The Ultimate Consumers From Exploitation.
Book Synopsis Success and Failure of Cooperative Marketing Societies in India by : Deepak Shah
Download or read book Success and Failure of Cooperative Marketing Societies in India written by Deepak Shah and published by . This book was released on 2020 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cooperative marketing societies in India have shown very slow progress and they are beset with multifarious deficiencies mainly due to their confinement to few agricultural commodities, lack of storage facilities, lack of financial resources, inefficient management, untimely payment for the farmers' produce, inadequate credit facilities, predominance of vested interests, lack of loyalty among the members as well as staff of cooperative societies, interference and influence of private traders, etc. Due to lack of expertise in handling various business activities, the co-operative marketing in several states is not very effective. In several cases, the governing bodies of these cooperative marketing are unaware of the market forces. Lack of education, dedication and training of the managers are some other reasons for the poor performance of these cooperatives engaged in the marketing of agricultural produce. This coupled with dishonesty and malpractices indulged in by those associated with the functioning of cooperatives have led to their inefficient performance. There are several instances where farmers intend to sell their produce to cooperative societies but because of significant delay in receiving payment from the societies farmers divert their produce to private traders. One of the suggestions of the study is that there should be higher representation of marginal and small farmers in the membership profile of cooperative marketing societies operating in India. Private traders generally provide several facilities including drinking water to the farmers and such facilities normally should also be extended by the cooperative marketing societies but majority of the cooperatives engaged in marketing of farmers' produce do not extend such facilities. The need of the hour is to overcome this problem and extend as much facilities to farmer members as possible.
Book Synopsis New Dimensions of Cooperative Management by : Gopal Sadashiv Kamat
Download or read book New Dimensions of Cooperative Management written by Gopal Sadashiv Kamat and published by . This book was released on 1978 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of cooperative movement with special reference to the Indian scene.
Book Synopsis Cooperative Marketing Management Efficiency in the Era of Globalization by : Deepak Shah
Download or read book Cooperative Marketing Management Efficiency in the Era of Globalization written by Deepak Shah and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study carried out in the state of Maharashtra of India during 2003-04, has its foci on the cooperative leadership and characteristics in cooperative success and failure, especially with respect to fruit marketing societies operating in Maharashtra. The study concentrates on two societies dealing with the marketing of banana in the state of Maharashtra - one showing success (NCFSS) and the other failure (KGFSS) due to positive and negative leadership qualities and characteristics associated with societies. Due to strong financial position, the NCFSS showed autonomy/independence in its functioning. This society had shown perfect knowledge about the market forces and its business activities in accordance to the new domestic as well as global market environment. The KGFSS showed poor grasp either in terms of studying the market forces or shown inefficiency because of its own internal drawbacks in terms of managing the society or its own personal interests involved in the functioning of the society. The KGFSS is unable to generate allies for lobbing to safeguard as well as promoting its own interests and the interests of its members, whereas NCFSS is quite successful in such lobbing and promotional interest related activities. Since a significant number of fruit marketing societies operating in Maharashtra have shown a falling trend in their amount of extension of loan and its recovery, and also in respect of higher amount of losses in proportion to profit, efforts should be made to rectify these deficiencies in the functioning of these societies dealing with the marketing of high value crops. Some remedial measures and strategies framed or initiated by these marketing societies, particularly in respect of recovery of their loan advances, will certainly improve the efficiency and functioning of these societies in the future. Government support in this respect will have a catalytic effect in improving the overall efficacy and efficiency, as well as functioning.
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma
Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Book Synopsis Review of Cooperative Agricultural Marketing, Processing, Supplies and Storage in India by : National Cooperative Development Corporation (India)
Download or read book Review of Cooperative Agricultural Marketing, Processing, Supplies and Storage in India written by National Cooperative Development Corporation (India) and published by . This book was released on 1964 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dimensions of Co-operative Management by : Sadasivam Sundararajan
Download or read book Dimensions of Co-operative Management written by Sadasivam Sundararajan and published by Mittal Publications. This book was released on 1991 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Dr. F. C. Sharma
Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Book Synopsis Co-operative Marketing in India by : B. S. Mathur
Download or read book Co-operative Marketing in India written by B. S. Mathur and published by . This book was released on 1974 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Co-Operative Movement In India by : G.R. Madan
Download or read book Co-Operative Movement In India written by G.R. Madan and published by Mittal Publications. This book was released on 2007 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Book Synopsis Report of the All-India Seminar on Consumers' Cooperation by : All India Co-operative Union
Download or read book Report of the All-India Seminar on Consumers' Cooperation written by All India Co-operative Union and published by . This book was released on 1961 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
