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Marketing Management Ipe With Marketing Research European Editionan Applied Approach
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Book Synopsis Operations Research by : Hamdy A. Taha
Download or read book Operations Research written by Hamdy A. Taha and published by . This book was released on 1976 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Marketing by : Annmarie Hanlon
Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Book Synopsis Mergers, Acquisitions, and Other Restructuring Activities by : Donald DePamphilis
Download or read book Mergers, Acquisitions, and Other Restructuring Activities written by Donald DePamphilis and published by Academic Press. This book was released on 2011-08-22 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts wherein they occur. The other is its use of current events. Other improvements have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples.
Book Synopsis Speech & Language Processing by : Dan Jurafsky
Download or read book Speech & Language Processing written by Dan Jurafsky and published by Pearson Education India. This book was released on 2000-09 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Food Sanitation by : Norman G. Marriott
Download or read book Principles of Food Sanitation written by Norman G. Marriott and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large volume food processing and preparation operations have increased the need for improved sanitary practices from processing to consumption. This trend presents a challenge to every employee in the food processing and food prepara tion industry. Sanitation is an applied science for the attainment of hygienic conditions. Because of increased emphasis on food safety, sanitation is receiving increased attention from those in the food industry. Traditionally, inexperienced employees with few skills who have received little or no training have been delegated sanitation duties. Yet sanitation employees require intensive training. In the past, these employees, including sanitation program managers, have had only limited access to material on this subject. Technical information has been confined primarily to a limited number of training manuals provided by regulatory agen cies, industry and association manuals, and recommendations from equipment and cleaning compound firms. Most of this material lacks specific information related to the selection of appropriate cleaning methods, equipment, compounds, and sanitizers for maintaining hygienic conditions in food processing and prepara tion facilities. The purpose of this text is to provide sanitation information needed to ensure hygienic practices. Sanitation is a broad subject; thus, principles related to con tamination, cleaning compounds, sanitizers, and cleaning equipment, and specific directions for applying these principles to attain hygienic conditions in food processing and food preparation are discussed. The discussion starts with the importance of sanitation and also includes regulatory requirements and voluntary sanitation programs including additional and updated information on Hazard Analysis Critical Control Points (HACCP).
Download or read book World Development Report 1994 written by and published by World Bank Publications. This book was released on 1994 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Development Report 1994 examines the link between infrastructure and development and explores ways in which developing countries can improve both the provision and the quality of infrastructure services. In recent decades, developing countries have made substantial investments in infrastructure, achieving dramatic gains for households and producers by expanding their access to services such as safe water, sanitation, electric power, telecommunications, and transport. Even more infrastructure investment and expansion are needed in order to extend the reach of services - especially to people living in rural areas and to the poor. But as this report shows, the quantity of investment cannot be the exclusive focus of policy. Improving the quality of infrastructure service also is vital. Both quantity and quality improvements are essential to modernize and diversify production, help countries compete internationally, and accommodate rapid urbanization. The report identifies the basic cause of poor past performance as inadequate institutional incentives for improving the provision of infrastructure. To promote more efficient and responsive service delivery, incentives need to be changed through commercial management, competition, and user involvement. Several trends are helping to improve the performance of infrastructure. First, innovation in technology and in the regulatory management of markets makes more diversity possible in the supply of services. Second, an evaluation of the role of government is leading to a shift from direct government provision of services to increasing private sector provision and recent experience in many countries with public-private partnerships is highlighting new ways to increase efficiency and expand services. Third, increased concern about social and environmental sustainability has heightened public interest in infrastructure design and performance.
Book Synopsis Engineering Materials 2 by : Michael F. Ashby
Download or read book Engineering Materials 2 written by Michael F. Ashby and published by Elsevier. This book was released on 2014-06-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a thorough explanation of the basic properties of materials; of how these can be controlled by processing; of how materials are formed, joined and finished; and of the chain of reasoning that leads to a successful choice of material for a particular application. The materials covered are grouped into four classes: metals, ceramics, polymers and composites. Each class is studied in turn, identifying the families of materials in the class, the microstructural features, the processes or treatments used to obtain a particular structure and their design applications. The text is supplemented by practical case studies and example problems with answers, and a valuable programmed learning course on phase diagrams.
Book Synopsis Applying UML and Patterns: An Introduction to Object Oriented Analysis and Design and Interative Development: 3rd Edition by : Craig Larman
Download or read book Applying UML and Patterns: An Introduction to Object Oriented Analysis and Design and Interative Development: 3rd Edition written by Craig Larman and published by Pearson Education India. This book was released on 2012 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Antonia written by Willa Cather and published by Gildan Media LLC aka G&D Media. This book was released on 2024-01-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A haunting tribute to the heroic pioneers who shaped the American Midwest This powerful novel by Willa Cather is considered to be one of her finest works and placed Cather in the forefront of women novelists. It tells the stories of several immigrant families who start new lives in America in rural Nebraska. This powerful tribute to the quiet heroism of those whose struggles and triumphs shaped the American Midwest highlights the role of women pioneers, in particular. Written in the style of a memoir penned by Antonia’s tutor and friend, the book depicts one of the most memorable heroines in American literature, the spirited eldest daughter of a Czech immigrant family, whose calm, quite strength and robust spirit helped her survive the hardships and loneliness of life on the Nebraska prairie. The two form an enduring bond and through his chronicle, we watch Antonia shape the land while dealing with poverty, treachery, and tragedy. “No romantic novel ever written in America...is one half so beautiful as My Ántonia.” -H. L. Mencken Willa Cather (1873–1947) was an American writer best known for her novels of the Plains and for One of Ours, a novel set in World War I, for which she was awarded the Pulitzer Prize in 1923. She was elected a fellow of the American Academy of Arts and Sciences in 1943 and received the gold medal for fiction from the National Institute of Arts and Letters in 1944, an award given once a decade for an author's total accomplishments. By the time of her death she had written twelve novels, five books of short stories, and a collection of poetry.
Download or read book Thermodynamics written by Cengel and published by McGraw-Hill Companies. This book was released on 2018-01-23 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Architecture of Computer Hardware, Systems Software, and Networking by : Irv Englander
Download or read book The Architecture of Computer Hardware, Systems Software, and Networking written by Irv Englander and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Architecture of Computer Hardware, Systems Software and Networking is designed help students majoring in information technology (IT) and information systems (IS) understand the structure and operation of computers and computer-based devices. Requiring only basic computer skills, this accessible textbook introduces the basic principles of system architecture and explores current technological practices and trends using clear, easy-to-understand language. Throughout the text, numerous relatable examples, subject-specific illustrations, and in-depth case studies reinforce key learning points and show students how important concepts are applied in the real world. This fully-updated sixth edition features a wealth of new and revised content that reflects today’s technological landscape. Organized into five parts, the book first explains the role of the computer in information systems and provides an overview of its components. Subsequent sections discuss the representation of data in the computer, hardware architecture and operational concepts, the basics of computer networking, system software and operating systems, and various interconnected systems and components. Students are introduced to the material using ideas already familiar to them, allowing them to gradually build upon what they have learned without being overwhelmed and develop a deeper knowledge of computer architecture.
Download or read book Ecotourism written by David A. Fennell and published by Routledge. This book was released on 2004-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a wealth of international case studies and photos, Ecotourism: An Introduction provides an accessible and comprehensive introduction to the key foundations, concepts and issues related to Ecotourism, the fasted growing segment of the global tourism industry. Among the topics covered are: * the foundations of ecotourism * tourism and ecotourism policy * the economics, marketing and management of ecotourism * the social and ecological impacts of tourism * ecotourism and development * the role of ethics in ecotourism The book includes case studies from Scotland, Austria, the USA, Canada, Mexico and Australia.
Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.
Book Synopsis Questionnaire Design, Interviewing and Attitude Measurement by : A. N. Oppenheim
Download or read book Questionnaire Design, Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Book Synopsis An Introduction to Applied and Environmental Geophysics by : John M. Reynolds
Download or read book An Introduction to Applied and Environmental Geophysics written by John M. Reynolds and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 1249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied and Environmental Geophysics, 2nd Edition, describes the rapidly developing field of near-surface geophysics. The book covers a range of applications including mineral, hydrocarbon and groundwater exploration, and emphasises the use of geophysics in civil engineering and in environmental investigations. Following on from the international popularity of the first edition, this new, revised, and much expanded edition contains additional case histories, and descriptions of geophysical techniques not previously included in such textbooks. The level of mathematics and physics is deliberately kept to a minimum but is described qualitatively within the text. Relevant mathematical expressions are separated into boxes to supplement the text. The book is profusely illustrated with many figures, photographs and line drawings, many never previously published. Key source literature is provided in an extensive reference section; a list of web addresses for key organisations is also given in an appendix as a valuable additional resource. Covers new techniques such as Magnetic Resonance Sounding, Controlled- Source EM, shear-wave seismic refraction, and airborne gravity and EM techniques Now includes radioactivity surveying and more discussions of down-hole geophysical methods; hydrographic and Sub-Bottom Profiling surveying; and UneXploded Ordnance detection Expanded to include more forensic, archaeological, glaciological, agricultural and bio-geophysical applications Includes more information on physio-chemical properties of geological, engineering and environmental materials Takes a fully global approach Companion website with additional resources available at www.wiley.com/go/reynolds/introduction2e Accessible core textbook for undergraduates as well as an ideal reference for industry professionals The second edition is ideal for students wanting a broad introduction to the subject and is also designed for practising civil and geotechnical engineers, geologists, archaeologists and environmental scientists who need an overview of modern geophysical methods relevant to their discipline. While the first edition was the first textbook to provide such a comprehensive coverage of environmental geophysics, the second edition is even more far ranging in terms of techniques, applications and case histories.
Book Synopsis Engineering Materials 1 by : M. F. Ashby
Download or read book Engineering Materials 1 written by M. F. Ashby and published by . This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a broad introduction to the properties of materials used in engineering applications, and is intended to provide a course in engineering materials for students with no previous background in the subject.
Book Synopsis Science of Societal Safety by : Seiji Abe
Download or read book Science of Societal Safety written by Seiji Abe and published by Springer. This book was released on 2018-12-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book covers comprehensive but fundamental principles and concepts of disaster and accident prevention and mitigation, countermeasures, and recovery from disasters or accidents including treatment and care of the victims. Safety and security problems in our society involve not only engineering but also social, legal, economic, cultural, and psychological issues. The enhancement needed for societal safety includes comprehensive activities of all aspects from precaution to recovery, not only of people but also of governments. In this context, the authors, members of the Faculty of Societal Safety Science, Kansai University, conducted many discussions and concluded that the major strategy is consistent independently of the type and magnitude of disaster or accident, being also the principle of the foundation of our faculty. The topics treated in this book are rather widely distributed but are well organized sequentially to provide a clear understanding of the principles of societal safety. In the first part the fundamental concepts of safety are discussed. The second part deals with risks in the societal and natural environment. Then follows, in the third part, a description of the quantitative estimation of risk and its assessment and management. The fourth part is devoted to disaster prevention, mitigation, and recovery systems. The final, fifth part presents a future perspective of societal safety science. Thorough reading of this introductory volume of societal safety science provides a clear image of the issues. This is largely because the Japanese have suffered often from natural disasters and not only have gained much valuable information about disasters but also have accumulated a store of experience. We are still in the process of reconstruction from the Great East Japan earthquake and the Fukushima nuclear power plant accident. This book is especially valuable therefore in studying the safety and security of people and their societies.