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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (941 download)
Download or read book Marketing Management in Consulting Engineering Practices written by and published by . This book was released on 1995 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Lewis Davies
Publisher : Open Dissertation Press
ISBN 13 : 9781374697737
Total Pages : pages
Book Rating : 4.6/5 (977 download)
Download or read book Marketing Practices of Consulting Engineering Firms written by Simon Lewis Davies and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Marketing Practices of Consulting Engineering Firms" by Simon Lewis, Davies, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4257403 Subjects: Engineering firms - China - Hong Kong - Marketing Engineering firms - Marketing Marketing
Author : Scott C. Gladden
Publisher : American Society of Civil Engineers
ISBN 13 : 9780784401002
Total Pages : 116 pages
Book Rating : 4.4/5 (1 download)
Download or read book Marketing and Selling A/E and Other Engineering Services written by Scott C. Gladden and published by American Society of Civil Engineers. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Gladden and Olitt's Marketing and Selling A/E and Other Engineering Services, architects/engineers, project managers, and consultants in small-, medium-, or large-size firms will be able to develop a marketing plan to fit their company's needs.
Author : P. A. Cloete
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (695 download)
Download or read book Strategic and Marketing Management Guidelines for the Engineering Consulting Practice in the New South-Africa written by P. A. Cloete and published by . This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Scanlon
Publisher : Thomas Telford
ISBN 13 : 9780727713483
Total Pages : 136 pages
Book Rating : 4.7/5 (134 download)
Download or read book Marketing of Engineering Services written by Brian Scanlon and published by Thomas Telford. This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.
Author : Simon Lewis Davies
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (52 download)
Download or read book Marketing Practices of Consulting Engineering Firms written by Simon Lewis Davies and published by . This book was released on 1986 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Sherrard
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (153 download)
Download or read book The Role of Marketing in Consulting Engineering Practice written by Michael J. Sherrard and published by . This book was released on 1991 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. G. Snyder
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Strategies for Engineers written by J. G. Snyder and published by . This book was released on 1993 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. Marketing Strategies for Engineers, another volume in the ASCE Engineering Management series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, Marketing Strategies for Engineers explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.
Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506406
Total Pages : 354 pages
Book Rating : 4.1/5 (345 download)
Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920709
Total Pages : 418 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.
Author : Stanley Charles Hollander
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (31 download)
Download or read book Business Consultants and Clients written by Stanley Charles Hollander and published by . This book was released on 1963 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Forsyth
Publisher : IET
ISBN 13 : 0863418066
Total Pages : 218 pages
Book Rating : 4.8/5 (634 download)
Download or read book Demystifying Marketing written by Patrick Forsyth and published by IET. This book was released on 2007-10-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Author : Simon Burtonshaw-Gunn
Publisher : John Wiley & Sons
ISBN 13 : 0470745932
Total Pages : 180 pages
Book Rating : 4.4/5 (77 download)
Download or read book Essential Tools for Management Consulting written by Simon Burtonshaw-Gunn and published by John Wiley & Sons. This book was released on 2010-03-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the Essential Tools For series... on the topic of Management Consulting Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and effectively work to improve the issues facing a business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Second title in a new series that expands on the information in Simon Burtonshaw-Gunn’s The Essential Toolbox This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Development of Management Consultancy; Problem resolution and Decision Making; Top 10 Tools for Consultancy Interventions; Consultancy delivery and Facilitation; Consultancy Governance and Ethics Active author, Simon Burtonshaw-Gunn speaks regularly Easy to use practical tools and techniques guiding the consultant and business person through their organisational conflicts About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. This second book includes a forward by Malik Salameh.
Author : Hedley Smyth
Publisher : John Wiley & Sons
ISBN 13 : 1444392352
Total Pages : 265 pages
Book Rating : 4.4/5 (443 download)
Download or read book Managing the Professional Practice written by Hedley Smyth and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emphasis here is to explore the key issues influencing the culture, strategies and management operations of professional practices. The focus is upon established practices from growing ones to large international firms in the built environment. A key aim of the book is to promote aspects of management by function and activities, with discipline acting as context rather than the primary focus. The book is structured into sections around 3 main themes: managing the organisation; and managing specific issues that affect operations, and a third section reflects upon management from practitioner experience. Section I: 'Managing the organisation' looks at how the history of the firm creates both opportunities and rigidities for developing the practice, in terms of culture and market position, strategies and implementation, financial, marketing and HR management. Section II: 'Managing specific strategic and tactical issues' looks at how these affect approaches a discipline and operational processes in practices. These issues compliment those covered in Section I. Section III: 'Reflecting on practice' covers experience of those in practice and top practitioners detail how they are addressing key issues in their practice and for their discipline. Each chapter by a practitioner has a postscript from academic authors to make links back to research on theory and application. Addresses the key issues facing practice managers Collects latest research from leading academics Offers comment on current practice from top practitioners
Author :
Publisher :
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.E/5 ( download)
Download or read book Practice Management for the Consulting Professional written by and published by . This book was released on 2004 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harvey Kaye
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Inside the Technical Consulting Business written by Harvey Kaye and published by Wiley-Interscience. This book was released on 1986 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: For engineers and technical professionals in engineering fields, here is a complete how-to-do-it guide to launching a career as an engineering consultant. It explains the business and personal decisions that must be considered before entering the field, and discusses how to market your firm, establish business accounts and maintain client relations. The book treats the 'nuts and bolts' of managing a consulting operation, including staffing an office, legal considerations finding capital and preparing proposals. Also included are real life case studies and examples.
Author : Tyler Gregory Hicks
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.3/5 (91 download)
Download or read book Standard Handbook of Consulting Engineering Practice written by Tyler Gregory Hicks and published by McGraw-Hill Professional Publishing. This book was released on 1996 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference for consulting engineers provides the fundamental principles and skills required to operate their own practice. It includes guidelines on: newtworking for client growth; getting free publicity; bringing in partners; extending a practice internationally; and generating maximum profit.
