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Marketing Management In China
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Book Synopsis Marketing Management in China by : Philip Kotler
Download or read book Marketing Management in China written by Philip Kotler and published by Prentice Hall. This book was released on 2009 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.
Book Synopsis Market Entry in China by : Christiane Prange
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda
Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Book Synopsis International Digital Marketing in China by : Lala Hu
Download or read book International Digital Marketing in China written by Lala Hu and published by Springer Nature. This book was released on 2020-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Book Synopsis Marketing Management in China by : Khalid Attia
Download or read book Marketing Management in China written by Khalid Attia and published by . This book was released on 2014-12-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.
Book Synopsis Chinese Economic Transition and International Marketing Strategy by : Ilan Alon
Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Praeger. This book was released on 2003-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, management, and strategic consequences for foreign and Chinese firms. Three sections look at international marketing in China, development and competition in selected industries, and state-owned and collective enterprises. The papers range from comparative treatments of practices and institutions in China and the West to discussions of the relationship between Chinese policies and multinational companies' hopes for profits from Chinese ventures and markets. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Book Synopsis Mobile Marketing Management by : Hongbing Hua
Download or read book Mobile Marketing Management written by Hongbing Hua and published by CRC Press. This book was released on 2019-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Author :Serdar Durmusoglu Publisher :World Scientific Publishing Company ISBN 13 :9789811249624 Total Pages :250 pages Book Rating :4.2/5 (496 download)
Book Synopsis Chinese Innovation and Branding Leaps by : Serdar Durmusoglu
Download or read book Chinese Innovation and Branding Leaps written by Serdar Durmusoglu and published by World Scientific Publishing Company. This book was released on 2022 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the largest emerging market economy and the second largest economy in the world which makes the experiences of Chinese firms and firms in China crucial. In essence, this book focuses on providing conceptual as well as in-depth case or empirical studies on the challenges faced and lessons learned regarding the 'management of Innovation, knowledge management and branding' by Chinese firms in the global arena as well as Western firms in China, while they manage their product innovations and branding efforts.
Book Synopsis The China Times Marketing Management by : Liang Kuai
Download or read book The China Times Marketing Management written by Liang Kuai and published by . This book was released on 1982 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Manage a Successful Business in China by : Johan Bjorksten
Download or read book How to Manage a Successful Business in China written by Johan Bjorksten and published by World Scientific. This book was released on 2010 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : why we wrote this book. 1. Understanding and managing China-specific issues. 2. China holds lessons for a globalized world -- ch. 1. Chinese business climate. 1.1. Land of golden opportunity or corporate quagmire? 1.2. From manufacturing base to competitive market. 1.3. More demanding head offices. 1.4. A welcoming business climate ... 1.5. ... Or the heavy hand of the state? 1.6. The wild east. 1.7. What you as a manager can influence -- ch. 2. Differences and similarities. 2.1. Sources of some differences from other markets. 2.2. Some "China" factors with global relevance. 2.3. Common myths about China. 2.4. A diverse and heterogeneous market. 2.5. Do You really need to be in China? 2.6. Common sense solutions -- ch. 3. Key concepts of Chinese business culture. 3.1. Face - making other people look good. 3.2. Giving, and saving, face. 3.3. Guanxi - business relationships. 3.4. Government relations. 3.5. Business etiquette. 3.6. Negotiating in China -- ch. 4. The language challenge. 4.1. Language is and will remain an issue. 4.2. Make sure your interpreter understands the business. 4.3. Beware of the "confidant trap". 4.4. Checklist for non-Chinese speakers -- ch. 5. Qualities of the right expatriate manager. 5.1. Send your best people. 5.2. Professional qualities. 5.3. Personal qualities. 5.4. Long-term commitment -- ch. 6. Company setup. 6.1. Geographic considerations. 6.2. Development zones. 6.3. Legal structure. 6.4. Finding and managing business partner relationships. 6.5. Due diligence. 6.6. Consultants -- ch. 7. A winning local team. 7.1. A human resource-scare enviroment. 7.2. Characteristics of the Chinese workforce. 7.3. Find the best candidates, trust them, train them, and promote them -- ch. 8. The right corporate culture. 8.1. You cannot fake it. 8.2. Culture is especially important in China. 8.3. Invest heavily upfront. 8.4. Actively develop the culture. 8.5. Do not rush localization. 8.6. Guard against corruption. 8.7. Culture and corporate brand. 8.8. Security. 8.9. IPR protection -- ch. 9. Right business focus. 9.1. Clear business focus drives a strong corporate culture. 9.2. Market size and maturity. 9.3. Speed of change - Peter's story. 9.4. Distribution is a major bottleneck -- ch. 10. Support your frontline sales organization. 10.1. Production with or without local sales? 10.2. Establishing a sales organization. 10.3. Recruiting frontline sales people. 10.4. Training, developing, and retaining sales people. 10.5. Point-of-sales promoters. 10.6. Motivating the sales organization. 10.7. Getting paid. 10.8. Checklist for collecting payments -- ch. 11. Marketing to China. 11.1. The ear to the ground - understanding Chinese customers. 11.2. Product portfolio. 11.3. "Very cheap, very cheap"--Pricing strategies. 11.4. Why brand is so important. 11.5. PR and advertising. 11.6. Public relations. 11.7. Guanxi and marketing in China. 11.8. Branding with Chinese characters. 11.9. Brand names make a difference. 11.10. Chinese is unique. 11.11. Mainland China, Taiwan, and HK. 11.12. A few steps to successful marketing in China -- ch. 12. Successful execution demands top management attention. 12.1. Execution requires high-level, hands-on senior management attention, and follow-up. 12.2. You need to create a trusting and accepting culture. 12.3. Attaining hands-off. 12.4. Managing in downturns -- ch. 13. Dealing with head office. 13.1. Managing expectations. 13.2. Ensuring support. 13.3. Communicating and educating
Book Synopsis China's Next Strategic Advantage by : George S. Yip
Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
Book Synopsis Managing International Business in China by : Xiaowen Tian
Download or read book Managing International Business in China written by Xiaowen Tian and published by Cambridge University Press. This book was released on 2016-10-06 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Book Synopsis Journal of China Marketing by : Yin Yee Wan
Download or read book Journal of China Marketing written by Yin Yee Wan and published by Journal of China Marketing. This book was released on 2016-01-15 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis Advances in Chinese Brand Management by : John M. T. Balmer
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Book Synopsis Doing Business in China Online by : Val Kaplan
Download or read book Doing Business in China Online written by Val Kaplan and published by . This book was released on 2017-02-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.This book covers all aspects of developing successful digital marketing programs for China - from market research to search engine marketing to mobile and social media and other marketing channels.Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.Essentially, this is what this book is all about - how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019. This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China's case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.
