Marketing Management In Africa

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Marketing Management in Africa

Author : George Tesar
Publisher : Routledge
ISBN 13 : 135186484X
Total Pages : 344 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Marketing Management in Africa by : George Tesar

Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Health Service Marketing Management in Africa

Author : Robert Hinson
Publisher : CRC Press
ISBN 13 : 0429683936
Total Pages : 409 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Health Service Marketing Management in Africa by : Robert Hinson

Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 1135096198
Total Pages : 278 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

Business-to-Business Marketing

Author : Richard Afriyie Owusu
Publisher : CRC Press
ISBN 13 : 0429535414
Total Pages : 400 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Business-to-Business Marketing by : Richard Afriyie Owusu

Download or read book Business-to-Business Marketing written by Richard Afriyie Owusu and published by CRC Press. This book was released on 2021-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Palgrave Macmillan
ISBN 13 : 9783030772062
Total Pages : 0 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Palgrave Macmillan. This book was released on 2022-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Africa's Business Revolution

Author : Acha Leke
Publisher : Harvard Business Press
ISBN 13 : 1633694410
Total Pages : 270 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Africa's Business Revolution by : Acha Leke

Download or read book Africa's Business Revolution written by Acha Leke and published by Harvard Business Press. This book was released on 2018-10-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

Marketing Management

Author : Michael C. Cant
Publisher : Juta and Company Ltd
ISBN 13 : 9780702188572
Total Pages : 692 pages
Book Rating : 4.1/5 (885 download)

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Book Synopsis Marketing Management by : Michael C. Cant

Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

Business in Africa in the Era of Digital Technology

Author : James Baba Abugre
Publisher : Springer Nature
ISBN 13 : 3030705382
Total Pages : 174 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Business in Africa in the Era of Digital Technology by : James Baba Abugre

Download or read book Business in Africa in the Era of Digital Technology written by James Baba Abugre and published by Springer Nature. This book was released on 2021-06-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.

Marketing Management

Author : M. C. Cant
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171888
Total Pages : 628 pages
Book Rating : 4.1/5 (718 download)

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Book Synopsis Marketing Management by : M. C. Cant

Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Business Management

Author : Cecile Nieuwenhuizen
Publisher :
ISBN 13 : 9781485130550
Total Pages : 618 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Business Management by : Cecile Nieuwenhuizen

Download or read book Business Management written by Cecile Nieuwenhuizen and published by . This book was released on 2019-11-27 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook to Business Management covers all the topics most important to those interested in the business world and managing businesses in South Africa, Africa and globally.

Marketing and Management Models

Author : Helen Strong
Publisher : Business Expert Press
ISBN 13 : 1606499637
Total Pages : 172 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Marketing and Management Models by : Helen Strong

Download or read book Marketing and Management Models written by Helen Strong and published by Business Expert Press. This book was released on 2014-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

Global Agricultural Marketing Management

Author : Steve Carter
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251040133
Total Pages : 320 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Global Agricultural Marketing Management by : Steve Carter

Download or read book Global Agricultural Marketing Management written by Steve Carter and published by Food & Agriculture Org.. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 698 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing Management by : Luca M. Visconti

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 041578333X
Total Pages : 278 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

New Frontiers in Hospitality and Tourism Management in Africa

Author : Michael Z. Ngoasong
Publisher : Springer Nature
ISBN 13 : 3030701719
Total Pages : 278 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis New Frontiers in Hospitality and Tourism Management in Africa by : Michael Z. Ngoasong

Download or read book New Frontiers in Hospitality and Tourism Management in Africa written by Michael Z. Ngoasong and published by Springer Nature. This book was released on 2021-04-26 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

Africa Rising

Author : Vijay Mahajan
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716119
Total Pages : 289 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Africa Rising by : Vijay Mahajan

Download or read book Africa Rising written by Vijay Mahajan and published by Pearson Prentice Hall. This book was released on 2011-07-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Pastoral Livestock Marketing in Eastern Africa

Author : John G. McPeak
Publisher : ITDG Publishing
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Pastoral Livestock Marketing in Eastern Africa by : John G. McPeak

Download or read book Pastoral Livestock Marketing in Eastern Africa written by John G. McPeak and published by ITDG Publishing. This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth, evidence-based investigation of livestock marketing in Eastern Africa which approaches the issues from a variety of disciplinary perspectives including anthropology, economics, geography, and rangeland ecology. Editors John G. McPeak and Peter D. Little present current findings on how livestock markets in this area operate, describe policy options that help markets function more effectively, and identify topics meriting further research. The issues are examined at a variety of levels (household, market, national, and international), and many of the authors place emphasis on cross-border trade: an area not currently well understood but of substantial economic importance. The book is written in a clear, straightforward style and, though the authors come from a variety of fields, jargon and discipline-specific terms are kept to a minimum.