Marketing Magnifier

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Marketing Magnifier

Author : Anthony Milia
Publisher : Milia Publishing
ISBN 13 :
Total Pages : 215 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Marketing Magnifier by : Anthony Milia

Download or read book Marketing Magnifier written by Anthony Milia and published by Milia Publishing. This book was released on 2022-08-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing. The impact of effective marketing is staggering, but incredibly hard to get right. Only by learning from the successes and failures of businesses in recent history can we see a clear path to harnessing marketing’s true power. Reacting to the ever-changing environment around you and using it to your advantage is the best possible strategy. Marketing Magnifier examines what crucial elements are required to propel your business by examining what has worked and failed for many modern organizations in real-life situations and how to apply them. This is not just another marketing book… it is the key to growth above and beyond your expectations. We’ll cover topics including: - What data you must collect to optimize sales, and how to collect it. - How to tell which strategies, tools, and offers are best for courting your customers. - How you can use what you already have to tell a new story that brings new customers through the door. - Methods to Build a Loyal Customer Base - Big-Picture Strategies You Might Not Know Whether you’re a Fortune 500 CEO or a sole proprietor business owner, it’s my hope that this book will help you find growth beyond your wildest expectations. Filled with invaluable knowledge, advice, and strategies, this book is a must-read for every business professional looking to climb to the top, carve out a market, and bring in more business.

Marketing Magic

Author : Manuel Suarez
Publisher : AGM Press
ISBN 13 :
Total Pages : 203 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis Marketing Magic by : Manuel Suarez

Download or read book Marketing Magic written by Manuel Suarez and published by AGM Press. This book was released on 2023-09-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations? Yes. And it does so more effectively than you might think possible. Here’s why this book is different: • Create Your Own Economy: Learn about untapped opportunities in any economic landscape to grow your business. You don’t need to be at the mercy of market fluctuations anymore. • Discover the Secret Ingredient to Highly Successful Brands: Discover what sets top-performing brands apart in capturing attention and converting it into revenue—and learn how to instill this magnetic quality into your own brand. • How to Grow Your Business Using Social Media: Essential tips for creating a compelling online presence, even if you’re starting from scratch. This isn’t just another book about marketing—it’s a proven strategy. A practical strategy built on real experiences and successes. So, are you ready to scale your brand and achieve your dreams, regardless of whether you’re running a side hustle or a multi-million-dollar operation?

Shiny Objects Marketing

Author : David A. LaBonte
Publisher : John Wiley & Sons
ISBN 13 : 0470527722
Total Pages : 228 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Shiny Objects Marketing by : David A. LaBonte

Download or read book Shiny Objects Marketing written by David A. LaBonte and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Join the Conversation

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0470187867
Total Pages : 320 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Join the Conversation by : Joseph Jaffe

Download or read book Join the Conversation written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2008-01-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

GIS Tutorial for Marketing

Author : Fred L. Miller
Publisher : ESRI, Inc.
ISBN 13 : 1589480791
Total Pages : 436 pages
Book Rating : 4.5/5 (894 download)

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Book Synopsis GIS Tutorial for Marketing by : Fred L. Miller

Download or read book GIS Tutorial for Marketing written by Fred L. Miller and published by ESRI, Inc.. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: DVD contains: ArcView 9.2 software.

All Marketers are Liars

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 110118454X
Total Pages : 154 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis All Marketers are Liars by : Seth Godin

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2009-11-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

PyroMarketing

Author : Greg Stielstra
Publisher : Harper Collins
ISBN 13 : 0060776706
Total Pages : 266 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis PyroMarketing by : Greg Stielstra

Download or read book PyroMarketing written by Greg Stielstra and published by Harper Collins. This book was released on 2005-09-27 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping the latest scientific research into the brain and human behavior, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure--while "PyroMarketing" principles deliver powerful results over the long-term and for less money.

Global Marketing Guide

Author : Jamie Davison
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (535 download)

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Book Synopsis Global Marketing Guide by : Jamie Davison

Download or read book Global Marketing Guide written by Jamie Davison and published by Independently Published. This book was released on 2022-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of how-to showcasing guides out there, yet this one spotlights on dependable strategies that are fundamental for each business. No, it won't walk you through how to set up a virtual entertainment page, yet it will offer you the guidance you can execute today to get results like more clients and better execution in your promoting. The effect of viable advertising is faltering, however amazingly difficult to get right. Simply by gaining from the triumphs and disappointments of organizations in late history might we at any point see a make way to bridling promoting's actual power. Responding to the steadily switching climate up you and utilizing it for your potential benefit is the most ideal technique. Advertising Magnifier looks at what vital components are expected to impel your business by analyzing what has worked and fizzled for the majority current associations, in actuality, circumstances and how to apply them. This isn't simply one more advertising book... it is the way to development far in excess of your assumptions. We'll cover subjects including: What information you should gather to improve deals, and how to gather it. The most effective method to tell which techniques, devices, and offers are best for pursuing your clients. How you can utilize everything you as of now need to say to another story that brings new clients through the entryway. Techniques to Construct a Steadfast Client Base Higher perspective Techniques You Probably won't Be aware Whether you're a Fortune 500 President or a sole owner entrepreneur, it's my expectation that this book will assist you with tracking down development past your most out of control assumptions. Loaded up with significant information, guidance, and techniques, this book is a must-peruse for each business proficient hoping to move to the top, cut out a market, and get more business. In the event that this sounds like you, look up and a single tick purchase your duplicate at this point!

Portable electronic magnifier

Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (22 download)

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Book Synopsis Portable electronic magnifier by :

Download or read book Portable electronic magnifier written by and published by . This book was released on 1988 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Summary: Marketing Outrageously

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511017997
Total Pages : 50 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Marketing Outrageously by : BusinessNews Publishing,

Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

How to Market to People Not Like You

Author : Kelly McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470879009
Total Pages : 246 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis How to Market to People Not Like You by : Kelly McDonald

Download or read book How to Market to People Not Like You written by Kelly McDonald and published by John Wiley & Sons. This book was released on 2011-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Audience

Author : Jeffrey K. Rohrs
Publisher : John Wiley & Sons
ISBN 13 : 1118825578
Total Pages : 293 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Audience by : Jeffrey K. Rohrs

Download or read book Audience written by Jeffrey K. Rohrs and published by John Wiley & Sons. This book was released on 2013-11-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to “spammy” digital marketing and social media strategies that may gain a few quick sales but lose a long-term audience. This powerful mandate challenges all companies to treat their email, mobile, and social audiences like the corporate assets they are. In AUDIENCE, author Jeff Rohrs establishes The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of proprietary audiences over the long-term. To gain a lasting advantage over your competition, look no further than your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube, where you can start building audiences that last. Through research data and case studies, this book details how marketers can gain a competitive advantage with proven strategies, including how to: Embrace “Hybrid Marketing” to squeeze more value from “Fossil Fuel Marketing” (i.e., paid media) Build “renewable energy sources” (owned email, mobile, and social audiences) that provide long-term competitive advantage Create your own Proprietary Audience Development strategy Market with the Red Velvet Touch: Serve the individual, honor their preferences, deliver relevant content, surprise them with access, and delight them with your company’s humanity Test and evolve your efforts on an ongoing basis Every company needs audiences to survive. They are the source of new customers and more profitable relationships. It’s time to restructure your marketing efforts to serve your most important asset. Master the art and the science of Proprietary Audience Development.

Interpretation in Social Life, Social Science, and Marketing

Author : John O'Shaughnessy
Publisher : Routledge
ISBN 13 : 1135202249
Total Pages : 446 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Interpretation in Social Life, Social Science, and Marketing by : John O'Shaughnessy

Download or read book Interpretation in Social Life, Social Science, and Marketing written by John O'Shaughnessy and published by Routledge. This book was released on 2009-05-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O’Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119854288
Total Pages : 484 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Marketing Myopia

Author : Theodore Levitt
Publisher : Harvard Business Press
ISBN 13 : 1422126013
Total Pages : 99 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Marketing Myopia by : Theodore Levitt

Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

The Perfect Plan

Author : Donald W. Barden
Publisher : WestBow Press
ISBN 13 : 1449765653
Total Pages : 176 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis The Perfect Plan by : Donald W. Barden

Download or read book The Perfect Plan written by Donald W. Barden and published by WestBow Press. This book was released on 2012-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hypothesis was so radical, no one would touch it. One person wanted to know why. A collision soon occurred that would not only change the way we looked at today’s sales and marketing techniques, but the way we communicate as well. It was simple—a perfect plan. In the past, we found the future. What if you were able to look back into the minds of the greatest marketing people of all time and experience their thoughts, processes, and patterns? What if you knew how they obtained a 95 percent close ratio and one-third global market share? What if you knew ... the perfect plan? The Perfect Plan is the spark that will ignite a fire of emotion with a visual communication that will create an evolutionary impact on each and every project. The Perfect Plan takes you back to a time and place where the world was hungry for an answer and when every action was for a purpose. From first-century Rome to today, the keys to the most successful marketing plans of all time are revealed and explained in a way that will take you to another place ... a place that is simply perfect. Once you go there, you may be so intrigued that you change your marketing strategy to reflect the most successful campaigns in history, and in turn, reap their rewards.

The Marketing Mavens

Author : Noel Capon
Publisher : Crown Currency
ISBN 13 : 0307394476
Total Pages : 322 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Marketing Mavens by : Noel Capon

Download or read book The Marketing Mavens written by Noel Capon and published by Crown Currency. This book was released on 2007-06-12 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb. Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their business. The Marketing Mavens is based on a four-year-long research program that spanned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and make marketing everyone’s job. Using a wide variety of intriguing, in-depth examples, from ESPN to the Mayo Clinic, Dr. Capon shows how the mavens create customers. How by placing the sports fan at the center of its business, ESPN creates programming that meets the needs of fans that were never given a second thought by the networks; or how physicians at the Mayo Clinic, being both technical experts and skilled at creating a patient-centric ambience, motivate people to pay the extra travel and lodging expenses not covered by insurance. Marketing Mavens, though a rare breed, can be found up and down an organization-from the CEO to chief marketing officers to business unit managers. Noel Capon has talked to mavens from across the global economy and brings forth their uncanny insights behind the five imperatives of the true Marketing Maven: • Picking markets that matter • Selecting segments to dominate and finding the sweet spot in that segment • Designing the offer to create customer value and secure differential advantage • Integrating to serve the customer • And measuring what matters Noel Capon in The Marketing Mavens redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyone’s business-not the domain of a few specialists-you’ll get your business in step with the way the world really works . . . and start creating customers. Next year’s profits don’t depend on next year’s numbers but on next year’s customers. The Marketing Mavens points the way to those customers, profits, and an increased stock price.