Marketing Legal Services

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Best Practices in Law Firm Business Development and Marketing

Author : Deborah Brightman Farone
Publisher :
ISBN 13 : 9781402431166
Total Pages : 208 pages
Book Rating : 4.4/5 (311 download)

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Book Synopsis Best Practices in Law Firm Business Development and Marketing by : Deborah Brightman Farone

Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Renegade Lawyer Marketing

Author : Benjamin W. Glass
Publisher :
ISBN 13 : 9781633850804
Total Pages : 0 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Renegade Lawyer Marketing by : Benjamin W. Glass

Download or read book Renegade Lawyer Marketing written by Benjamin W. Glass and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content Marketing for Lawyers

Author : Michele Ruiz
Publisher :
ISBN 13 : 9780692604281
Total Pages : 184 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Content Marketing for Lawyers by : Michele Ruiz

Download or read book Content Marketing for Lawyers written by Michele Ruiz and published by . This book was released on 2016-01-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media

Remaking Law Firms

Author : George Beaton
Publisher :
ISBN 13 : 9781634253963
Total Pages : 272 pages
Book Rating : 4.2/5 (539 download)

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Book Synopsis Remaking Law Firms by : George Beaton

Download or read book Remaking Law Firms written by George Beaton and published by . This book was released on 2016-06-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service.

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

The Consumer Law Revolution

Author : Stephanie L. Kimbro
Publisher : American Bar Association
ISBN 13 : 9781614387060
Total Pages : 0 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis The Consumer Law Revolution by : Stephanie L. Kimbro

Download or read book The Consumer Law Revolution written by Stephanie L. Kimbro and published by American Bar Association. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more--and pull in new clients in the process.

Intentional Marketing

Author : Brenda L. Stewart
Publisher :
ISBN 13 : 9781548115470
Total Pages : 162 pages
Book Rating : 4.1/5 (154 download)

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Book Synopsis Intentional Marketing by : Brenda L. Stewart

Download or read book Intentional Marketing written by Brenda L. Stewart and published by . This book was released on 2017-08-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney.

Tiger Tactics

Author : Ryan McKeen
Publisher :
ISBN 13 : 9781732641112
Total Pages : 358 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Tiger Tactics by : Ryan McKeen

Download or read book Tiger Tactics written by Ryan McKeen and published by . This book was released on 2019-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook

The Power of a System

Author : John Fisher
Publisher :
ISBN 13 : 9781599324210
Total Pages : 0 pages
Book Rating : 4.3/5 (242 download)

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Book Synopsis The Power of a System by : John Fisher

Download or read book The Power of a System written by John Fisher and published by . This book was released on 2014-01-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you had total control overyour hours and weekends? What if you didn't have toanswer to anyone? What if you took control over your future? When you work for someone else, you don't control your future. Your boss decides how much money you make and how many hours you work. For many, the law is just a job that you do to make ends meet and pay the bills. It's time to change that It's not just about work and money. It's about loving what you do and looking forward to coming to work. It's about spending time with your family and living a fun life. It's time you make the rules For the first time, you have in your hands the technical, managerial and entrepreneurial secrets to running a multi-million dollar law firm. Tried and true methods for managing and growing the injury law firm of your dreams is now in your hands--precise methods that, when applied, will slowly but surely grow your law firm into an asset that serves your ideal lifestyle. Who said you have to be a slave to your law practice? IT'S TIME TO BREAK ALL OF THE RULES so you have the one thing that all lawyers should seek: autonomy to live life on your terms. THE POWER OF A SYSTEM Torts, contracts, constitutional law...you got your fill in law school of theoretical concepts that you need to pass the bar exam. But then a funny thing happened, you got out of law school, opened your new law firm and you realized something--no one ever taught you how to run your own law firm in law school. Suddenly, you're on your own with fancy new letterhead, a few clients and not much else. Your dusty law school books aren't much help. It's great to have your book smarts and fancy law degree but how do you pay the bills every Friday when your staff wants their paycheck? You pull your hair out wondering how you got yourself into this mess. This book was written for you. You are not alone. Yes, others have done the same thing before you and believe it or not, there are tried and proven recipes for success. Instead of fumbling around like the other lawyers in your town and just waiting for your phone to ring with your next case, you study the recipe and principles for a big-time injury law firm and little by little you begin implementing systems into your new law firm. You have in your hands tried and proven systems for the injury law firm of your dreams. It's not just the technical aspects of running your own law firm, but the managerial and entrepreneurial principles that you must have to keep a constant stream of new cases and clients coming down the pipe. And no, these are not law school theoretical concepts but the technical, managerial and entrepreneurial "how to" steps that have been tried and tested over years of trial and error. You won't find a book like this in your law school library...or anywhere else. Law school's out--no more time for theoretical concepts--it's time to get bills paid, move cases to trial, start making money and begin living life on your terms. All royalties from the sale of this book are donated to Doc to Dock, Inc., an amazing nonprofit organization based in New York that collects unused and unwanted medical supplies from around the country and ships them to hospitals and clinics in impoverished Third World nations in Africa and Haiti. Every day tons of unused medical supplies and equipment are incinerated or tossed into landfills in the U.S. Rather than letting the unused medical supplies go to waste, Doc to Dock, Inc. collects the donated medical supplies consisting of basic medical devices such as catheters and ultrasound machines, and transports them to developing countries where they are needed the most. Doc to Dock, Inc. has provided shipments to 18 different countries in the poorest regions of sub-Saharan Africa and has made a huge difference in preventing very curable and basic illnesses that are often life-threatening in Africa due to their lack of medical supplies.

The Client-Centered Law Firm

Author : Jack Newton
Publisher : Blue Check Publishing
ISBN 13 : 9781989603321
Total Pages : 314 pages
Book Rating : 4.6/5 (33 download)

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Book Synopsis The Client-Centered Law Firm by : Jack Newton

Download or read book The Client-Centered Law Firm written by Jack Newton and published by Blue Check Publishing. This book was released on 2020-01-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.

Fame 101

Author : Jay Jessup
Publisher : Sutton Hart Press
ISBN 13 : 9780981988832
Total Pages : 0 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis Fame 101 by : Jay Jessup

Download or read book Fame 101 written by Jay Jessup and published by Sutton Hart Press. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results"--Cover, p. [4].

Beyond Se Habla Español

Author : Liel Levy
Publisher :
ISBN 13 : 9781544521671
Total Pages : 352 pages
Book Rating : 4.5/5 (216 download)

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Book Synopsis Beyond Se Habla Español by : Liel Levy

Download or read book Beyond Se Habla Español written by Liel Levy and published by . This book was released on 2021-06-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.

Everyday Public Relations for Lawyers

Author : Gina Rubel
Publisher :
ISBN 13 : 9781733373609
Total Pages : pages
Book Rating : 4.3/5 (736 download)

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Book Synopsis Everyday Public Relations for Lawyers by : Gina Rubel

Download or read book Everyday Public Relations for Lawyers written by Gina Rubel and published by . This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

Marketing Your Legal Services

Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050039
Total Pages : 220 pages
Book Rating : 4.9/5 (24 download)

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Book Synopsis Marketing Your Legal Services by : Ira S. Kalb

Download or read book Marketing Your Legal Services written by Ira S. Kalb and published by K&A Press. This book was released on 1993 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Law Office on a Laptop

Author : Catherine Hodder
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545503263
Total Pages : 140 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Law Office on a Laptop by : Catherine Hodder

Download or read book Law Office on a Laptop written by Catherine Hodder and published by Createspace Independent Publishing Platform. This book was released on 2017-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a Mobile Law Practice? It is a law practice that is available when and where your clients need you. Structuring your practice as a mobile law practice allows you the flexibility to go to your clients, to work from your home office or to move to different offices. With today's technology, the options are unlimited. When you structure your Law Office on a Laptop, you have control over your hours, your overhead, and your life. Attorneys Catherine Hodder and Kelly C. Sturmthal have created a step-by-step interactive resource manual for starting up and running a successful mobile law practice. In this revised Second Edition, there is over 20% more information, including how to launch a solo practice and an expanded section on marketing through social media. With sample forms, helpful links, website information and checklists, this book has mapped out everything an attorney needs to set up their mobile law practice for success. -Considerations for Your Practice -Setting up Forms and Procedures -Evaluating Systems and Software -Marketing Yourself and Getting Clients -Using Social Media -State by State Guide for Law Practice Management -10 Tips for a Successful Solo Law Practice In addition to helpful links and resources, this book provides checklists of Goals and Opportunities to pursue so that you will have a concrete plan of action to start or enhance your own law practice. Note: The e-book version has clickable links to referenced websites. Advanced Reviews: ..".a great resource for any professional who is thinking about striking out on their own." - Karrie Bunting, Esq. ..".a book that impressively covers all the aspects of a law practice that one ought to think about before opening up shop..." - Liz Johnson, Esq., author of the Young, Hungry and Committed blog for lawyers. "There are many questions when you start a practice and this book gets them covered" - Hope Wood, Esq.

Personal Branding in One Hour for Lawyers

Author : Katy Goshtasbi
Publisher :
ISBN 13 : 9781627221597
Total Pages : 0 pages
Book Rating : 4.2/5 (215 download)

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Book Synopsis Personal Branding in One Hour for Lawyers by : Katy Goshtasbi

Download or read book Personal Branding in One Hour for Lawyers written by Katy Goshtasbi and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.

Marketing Rebellion

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780578419862
Total Pages : 320 pages
Book Rating : 4.4/5 (198 download)

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Book Synopsis Marketing Rebellion by : Mark W. Schaefer

Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results