Business Development for Lawyers

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Author :
Publisher : ALM Publishing
ISBN 13 : 9781588521361
Total Pages : 324 pages
Book Rating : 4.5/5 (213 download)

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Book Synopsis Business Development for Lawyers by : Sally J. Schmidt

Download or read book Business Development for Lawyers written by Sally J. Schmidt and published by ALM Publishing. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills

Marketing the Law Firm

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Publisher : Law Journal Press
ISBN 13 : 9781588520524
Total Pages : 692 pages
Book Rating : 4.5/5 (25 download)

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Book Synopsis Marketing the Law Firm by : Sally J. Schmidt

Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Best Practices in Law Firm Business Development and Marketing

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Publisher :
ISBN 13 : 9781402431166
Total Pages : 208 pages
Book Rating : 4.4/5 (311 download)

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Book Synopsis Best Practices in Law Firm Business Development and Marketing by : Deborah Brightman Farone

Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

The Law Firm Associate's Guide to Personal Marketing and Selling Skills

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590318331
Total Pages : 66 pages
Book Rating : 4.3/5 (183 download)

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Book Synopsis The Law Firm Associate's Guide to Personal Marketing and Selling Skills by : Catherine Alman MacDonagh

Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

The Law Firm Associate's Guide to Personal Marketing and Selling Skills

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590318300
Total Pages : 150 pages
Book Rating : 4.3/5 (183 download)

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Book Synopsis The Law Firm Associate's Guide to Personal Marketing and Selling Skills by : Catherine Alman MacDonagh

Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Building Rainmakers

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Publisher :
ISBN 13 : 9781634250849
Total Pages : 556 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Building Rainmakers by : David King Keller

Download or read book Building Rainmakers written by David King Keller and published by . This book was released on 2016 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing for Attorneys and Law Firms

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Author :
Publisher : Routledge
ISBN 13 : 1135022941
Total Pages : 351 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Marketing for Attorneys and Law Firms by : William Winston

Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

The Lawyer's Field Guide to Effective Business Development

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590317365
Total Pages : 170 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Lawyer's Field Guide to Effective Business Development by : William J. Flannery

Download or read book The Lawyer's Field Guide to Effective Business Development written by William J. Flannery and published by American Bar Association. This book was released on 2007 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical business development and sales skills handbook that helps lawyers obtain additional business for their firms. Author Bill Flannery, a recognized leader and true pioneer in legal business development, helps lawyers identify the skills needed to increase client loyalty, increase business from loyal clients, and become the client's trusted advisor. For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession.

Law Firm and Attorney Marketing

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Author :
Publisher :
ISBN 13 : 9781709579189
Total Pages : 164 pages
Book Rating : 4.5/5 (791 download)

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Book Synopsis Law Firm and Attorney Marketing by : Kingsley Ugochukwu Ani

Download or read book Law Firm and Attorney Marketing written by Kingsley Ugochukwu Ani and published by . This book was released on 2019-12-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawyers are known for their conservative nature and the fact that they disdain law firm and attorney marketing as a topic. However, what if you could tap into the knowledge of a leading professional with in-depth knowledge on law firm marketing? Introducing Law Firm and Attorney Marketing: A 21st Century Guide Book by Kingsley Ugochukwu Ani. Written in a conversational tone everyone will like, Law Firm and Attorney Marketing: A 21st Century Guide covers salient and important aspects of attorney marketing with solid examples and studies that will help readers relate to the subject matter. Readers can learn how to actively market themselves and implement best practices for attorney and law firm marketing success when it comes to lead generation clients. Published in 2019, Law Firm and Attorney Marketing: A 21st Century Guide is a very current and comprehensive resource on law firm and attorney business development.

Social.lawyers

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Publisher :
ISBN 13 : 9780314932679
Total Pages : 0 pages
Book Rating : 4.9/5 (326 download)

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Book Synopsis Social.lawyers by : Jayne L. Navarre

Download or read book Social.lawyers written by Jayne L. Navarre and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lawyer Marketing Book

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Author :
Publisher : Proven Law Publishing
ISBN 13 : 0999123106
Total Pages : 306 pages
Book Rating : 4.9/5 (991 download)

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Book Synopsis The Lawyer Marketing Book by : Matt Starosciak

Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

The Ultimate Law Firm Associate's Marketing Checklist

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Publisher :
ISBN 13 : 9780997967623
Total Pages : 110 pages
Book Rating : 4.9/5 (676 download)

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Book Synopsis The Ultimate Law Firm Associate's Marketing Checklist by : Fishman Ross

Download or read book The Ultimate Law Firm Associate's Marketing Checklist written by Fishman Ross and published by . This book was released on 2016-09-20 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)

Courting Your Clients

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Publisher : Lulu.com
ISBN 13 : 0979567408
Total Pages : 162 pages
Book Rating : 4.9/5 (795 download)

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Book Synopsis Courting Your Clients by : Margaret Grisdela

Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Model Rules of Professional Conduct

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Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Business Development

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Publisher :
ISBN 13 : 9781787423343
Total Pages : 339 pages
Book Rating : 4.4/5 (233 download)

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Book Synopsis Business Development by : Stephen Revell

Download or read book Business Development written by Stephen Revell and published by . This book was released on 2020-04-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms' strategic success and their ability to stand out from the crowd. The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements - such as what the perfect pitch looks like - as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes. New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention. Listening to clients is also a key factor in business development, but how often do we really do so? In this edition, client interviews remain an important feature, and we also hear from 10 new General Counsels on what successful business development looks like to them. Business Development: A Practical Handbook for Lawyers is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers.

100 Ways to Grow a Thriving Law Practice

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Author :
Publisher : CreateSpace
ISBN 13 : 9781463517496
Total Pages : 416 pages
Book Rating : 4.5/5 (174 download)

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Book Synopsis 100 Ways to Grow a Thriving Law Practice by : David King Keller

Download or read book 100 Ways to Grow a Thriving Law Practice written by David King Keller and published by CreateSpace. This book was released on 2011-06-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Legal Marketing Association's Practice Development Award of Excellence from the San Francisco Chapter. "100 Ways ... has been my bible. The book is concise, to the point and highlights ways that are useful and practical. I highly recommend it as a reference book." - Susan Gordon, Director of Professional Development, Gordon & Rees LLP.

The Lawyer's Guide to Marketing Your Practice

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590313558
Total Pages : 332 pages
Book Rating : 4.3/5 (135 download)

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Book Synopsis The Lawyer's Guide to Marketing Your Practice by : James A. Durham

Download or read book The Lawyer's Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.