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Marketing Is Dead Long Live Purposing
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Book Synopsis Marketing is Dead. Long Live Purposing by : Justin Jg Cooper
Download or read book Marketing is Dead. Long Live Purposing written by Justin Jg Cooper and published by . This book was released on 2019-03-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about Purpose. It's a tonic for entrepreneurs, managers, employees, and anyone responsible for managing brands who are looking to create a deeper, more authentic connection with their work, their customers, their business partners, and their tribes.
Book Synopsis Marketing Is Dead, Long Live Marketing by : Ryan Flannagan
Download or read book Marketing Is Dead, Long Live Marketing written by Ryan Flannagan and published by . This book was released on 2019-03-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Is Dead, Long Live Marketing Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how marketing is just one part of a complex system of buyer attraction.
Book Synopsis Socialism Is Dead! Long Live Socialism! by : Todor Bombov
Download or read book Socialism Is Dead! Long Live Socialism! written by Todor Bombov and published by Strategic Book Publishing & Rights Agency. This book was released on 2017-01-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is divided into two autonomous books. The first book, The State, represents a radically new political system of society, one which is the most democratic system ever possible! This is a completely new society, a real civil society, which otherwise in the capitalist system is only a utopia. In this book, I scrutinize the principles of scientific socialism; i.e., all those principles of Marxism concerning the state that build socialism as a political system. The second book, The Economic Theory of Socialism, is a sequel, and as far as I know, the only sequel of the greatest work by Karl Marx – Capital. The economics of socialism makes Marx’s socialism already completely possible. In this book, I scrutinize the economic laws that build socialism as a more effective economic system than capitalism. These laws are extracted from Marx’s main work – Capital. From 1917 to 1991, the totalitarian system in USSR and East Europe was called socialism, and even by the scientific nonsense and absurd names of communism and communist system. In this system, the official ideology was allegedly Marxism, but really it could not endure any Marxist criticism. There was never any socialism anywhere! In the twentieth century, we passed through a system of utopian socialism as proof that this was not socialism that was not possible, but for the utopia of writers before and after Marx. We were visited by a utopian socialism, which at the contemporary stage is simply capitalism – state, monopolistic. There is no better application of Keynes’s doctrine than the “socialism” of the twentieth century. His “planned capitalism” is actually “planned socialism.”
Book Synopsis DEC is dead, long live DEC by : Paul J
Download or read book DEC is dead, long live DEC written by Paul J and published by Berrett-Koehler Publishers. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a study of Digital Equipment Corporation, the author chronicles the four-decade arc of one of the most important companies of the computer age, revealing how the company rose to prominance and then collapsed.
Book Synopsis Continuing to Broaden the Marketing Concept by : Dawn Iacobucci
Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Book Synopsis Principles of Marketing by : Philip Kotler
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Book Synopsis Marketing Theory by : Michael J Baker
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind
Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Book Synopsis After Pestilence by : Mario I. Aguilar
Download or read book After Pestilence written by Mario I. Aguilar and published by SCM Press. This book was released on 2021-02-26 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theology, according to liberation theologians is only a second step. The first is praxis. A liberating praxis puts the poor and the marginalised at the centre. It is found in the collective response of global religious communities responding to crises – and a global pandemic offers an important case in point, reminding religions of our shared humanity, and the need for interreligious cooperation and understanding to effect a positive response. In the context of seismic socio-economic and political change, religion provides a communal response for feeding the poor, fighting for their rights, and challenging the post-colonial financial model that is now beginning to lose its ground. This book blends an examination of emerging research on the socio-economic impact of the COVID-19 pandemic in marginalised communities, with the author’s own research on social and poverty isolation in India, and his own experience as told in diaries written whilst in lockdown in a poor district of Santiago, Chile. It challenges majority world churches and religions in a post-pandemic world to learn from each other and from Jesus’ own identification with the outcast, and urges them to take on a way of life and prophetic learning from the world of the poor.
Book Synopsis How to Lead a Values-Based Professional Services Firm by : Don Scales
Download or read book How to Lead a Values-Based Professional Services Firm written by Don Scales and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a values-driven world. As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. How to Lead a Values-Based Professional Services Firm shares the vital experience and valuable insights that leaders require to evolve their organizations and navigate the values-driven world we live in. Live your purpose to stay alive and build a faithful following of clients and team members. Employ your authentic values as your guide through the modern market and drive profitability. Share meaningful stories that emotionally connect with todays clientele to transform them into tomorrows brand ambassadors. 3 keys to unlock purpose and profit will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.
Book Synopsis Dec Is Dead, Long Live Dec by : Edgar H. Schein
Download or read book Dec Is Dead, Long Live Dec written by Edgar H. Schein and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: DEC Is Dead, Long Live DEC tells the 40-year story of the creation, demise, and enduring legacy of one of the pioneering companies of the computer age. Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened? Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to the company's downfall. Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly. The essential elements of DEC's culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dot.com meltdown, raging debate about companies ''built to last'' vs. ''built to sell,'' and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study.
Book Synopsis The Price is Wrong by : Brett Christophers
Download or read book The Price is Wrong written by Brett Christophers and published by Verso Books. This book was released on 2024-03-12 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Standard theories of the causes of climate breakdown will not survive this book. Readers will be all the wiser." —Andreas Malm, author of How to Blow Up a Pipeline Why the market will never solve the climate crisis What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable? This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low. Today's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project has seemingly been removed. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize. The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support. We cannot expect markets and the private sector to solve the climate crisis while the profits that are their lifeblood remain unappetizing. But there is an alternative to providing surrogate green profits through subsidies: to take energy out of the private sector's hands. An essential intervention, The Price Is Wrong is as politically far-reaching as it is factually illuminating.
Book Synopsis Absurd Demise of Poulnabrone by : Liam Howley
Download or read book Absurd Demise of Poulnabrone written by Liam Howley and published by eBook Partnership. This book was released on 2013-10-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poulnabrone is marked by fate; it is falling asunder. A river flows from the nearby hills and disappears beneath the earth. Historical forces are at play.Who will pay heed and call halt to the madness? Who will listen?Everything subsides. Everything decays.
Book Synopsis Emerging Market Capital Flows by : Richard M. Levich
Download or read book Emerging Market Capital Flows written by Richard M. Levich and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a little over one decade, the spread of market-oriented policies has turned the once so-called lesser developed countries into emerging markets. Many forces have been responsible for the tremendous growth in emerging markets. Trends toward market-oriented policies that permit private ownership of economic activities, such as public utilities and telecommunications, are part of the explanation. Corporate restructuring, following the debt crisis of the early 1980's has permitted many emerging market companies to gain international competitiveness. And an essential condition, a basic sea-change in economic policy, has opened up many emerging markets to international investors. This growth in emerging markets has been accompanied by volatility in individual markets, and a sector-wide shock after the meltdown in the Mexican Bolsa and Mexican peso, resulting in heated debate over the nature of these markets. Emerging market capital flows continue to be the subject of intense discussion around the world among investors, academics, and policymakers. Emerging Market Capital Flows examines the issues of emerging market capital flows from several distinct perspectives, addressing a number of related questions about emerging markets.
Book Synopsis The Internal Market and the Future of European Integration by : Fabian Amtenbrink
Download or read book The Internal Market and the Future of European Integration written by Fabian Amtenbrink and published by Cambridge University Press. This book was released on 2019-04-18 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive reassessment of the constitutional, economic, institutional and judicial dimensions of the EU internal market, including Brexit.
Book Synopsis Representing the Nation by : Jessica Evans
Download or read book Representing the Nation written by Jessica Evans and published by Psychology Press. This book was released on 1999 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing the Nation gathers key writings from leading cultural thinkers to ask what role cultural institutions play in creating and shaping our sense of ourselves as a nation.
Book Synopsis EMU and Political Science by : Henrik Enderlein
Download or read book EMU and Political Science written by Henrik Enderlein and published by Routledge. This book was released on 2013-10-31 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe’s Economic and Monetary Union (EMU) celebrated its tenth anniversary in 2009. Before its birth many observers were concerned about its viability. This volume examines a number of noteworthy concerns that were heard a decade ago and it assesses what has become of them. The contributors to this volume examine various topics. Has EMU been a failure or success? Does EMU require more political integration? What type of deeper integration in the financial market has occurred because of EMU? Does the public like EMU? Does EMU cause a decline of the welfare state, reduce the role of labour unions and are adjustments now made mainly through the labour market? Do countries in EMU become more similar over time? Is EMU sustainable in the long-run? Will EMU survive the global financial crisis? The contributors to this book are leading Political Scientists in the field, and draw on a wealth of research and experience. This book was published as a special issue of the Journal of European Public Policy.
