Marketing Inmobiliario en la Era Digital

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Publisher :
ISBN 13 : 9781687334220
Total Pages : 224 pages
Book Rating : 4.3/5 (342 download)

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Book Synopsis Marketing Inmobiliario en la Era Digital by : Jorge Hernandez

Download or read book Marketing Inmobiliario en la Era Digital written by Jorge Hernandez and published by . This book was released on 2019-08-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: La manera en la que compramos vivienda y cómo buscamos oportunidades de inversión ha cambiado de manera vertiginosa. El negocio inmobiliario tradicional se encuentra cada vez más limitado con los canales de venta tradicionales, las típicas ferias inmobiliarias, los portales de listado de viviendas o incluso los medios publicitarios tradicionales. La calidad de los contactos generados a través de estos medios va en decremento mientras que la inversión en captación aumenta cada vez más. Estamos viviendo una segunda época dorada en el sector inmobiliario y la cantidad de oportunidades gracias a la tecnología son casi ilimitadas, pero dichas oportunidades no están a la vista de todo empresario del sector. Solamente los empresarios más visionarios y con mayor capacidad de adoptar las nuevas tecnologías en su negocio, sacarán partido a esta situación. Este libro va dirigido al empresario inmobiliario. Si no tienes un negocio en el sector, ya sea una inmobiliaria, una promotora o una constructora no leas este libro. Si estás esperando dar un giro de 180° a tu negocio de la noche a la mañana, no leas este libro. Si crees que eso de la transformación digital no va contigo y que es una moda pasajera, por favor, no leas este libro. En cambio, si crees que hay algo más ahí fuera aparte de las ferias inmobiliarias y de los portales típicos de listados de viviendas, este libro es para ti. Si tienes el presentimiento de que el marketing digital tiene un potencial brutal para tu negocio, pero te sientes abrumado por tanta tecnología e información, este libro es para ti. Si has implementado una estrategia de marketing digital recientemente en tu negocio, pero no te está dando los resultados que esperabas, deja todo lo que estés haciendo y lee este libro ahora mismo.

Estrategias tecnológicas para la industria de la hostelería

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Publisher : Ediciones Universidad Católica de Salta
ISBN 13 : 9506231818
Total Pages : 357 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Estrategias tecnológicas para la industria de la hostelería by : Peter D. Nyheim

Download or read book Estrategias tecnológicas para la industria de la hostelería written by Peter D. Nyheim and published by Ediciones Universidad Católica de Salta. This book was released on 2019-10-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.

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Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving University Reputation Through Academic Digital Branding

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Publisher : IGI Global
ISBN 13 : 1799849317
Total Pages : 340 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Improving University Reputation Through Academic Digital Branding by : Del Pino, Ariana Daniela

Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

RETRACTED BOOK: 151 Trading Strategies

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Publisher : Springer
ISBN 13 : 3030027929
Total Pages : 480 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis RETRACTED BOOK: 151 Trading Strategies by : Zura Kakushadze

Download or read book RETRACTED BOOK: 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.

Building Capabilities for Productive Development

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Publisher : Inter-American Development Bank
ISBN 13 : 1597823171
Total Pages : 320 pages
Book Rating : 4.5/5 (978 download)

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Book Synopsis Building Capabilities for Productive Development by : Jorge Cornick

Download or read book Building Capabilities for Productive Development written by Jorge Cornick and published by Inter-American Development Bank. This book was released on 2018-06-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Productive development policies (PDPs) are notoriously hard. They involve a daunting level of technical detail, require public-private collaboration, are in constant danger of capture, and demand time consistency hard to achieve in a politically volatile region. Nevertheless, the potential of PDPs to revitalize the region’s economic performance and spur productivity growth cannot be ignored. This book takes an in-depth look at 17 cases involving productive development agencies from Argentina, Brazil, Costa Rica and Uruguay, identifying key features of institutional design and agency-level practices that make success more likely in this difficult policy arena. Careful study of these experiences might help successful productive development policies gain currency across the region. The cases in this book should not be seen as the exceptions that prove the rule of lackluster PDP performance, but rather as examples that demonstrate the rule can be broken.

Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives

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Publisher : McGraw Hill Professional
ISBN 13 : 1260132226
Total Pages : 289 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives by : Jon Markman

Download or read book Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives written by Jon Markman and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invest in the future! Everything you need to capitalize on the tech revolution Our lives are on the verge of being reshaped by advanced technology. Fast Forward Investing provides the knowledge and insight you need to build and maintain your portfolio accordingly. Author Jon D. Markman is a veteran tech investor, money manager, and award-winning author of the popular daily newsletter Tech Trend Trader. There’s no one more qualified to help you design a portfolio that extracts huge profits from the shares of public technology companies and helps you augment your gains with conviction during stretches of high volatility. In Fast Forward Investing, Markman describes what to expect, when to expect it, and how to profit in impending technological and economic revolution. Revealing the most important companies in the industry that are right now building platforms and competitive advantages that will disrupt and transform their markets, he shows which trends are important and provides detailed guidance for staying ahead of the curve. Radical advances in data collection and analytics, artificial intelligence and raw computing power are changing human history. And it’s happening with sharp advances at incredible speed. Make sure you’re at the tip of the spear with Fast Forward Investing.

Construction and Building Research

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Publisher : Springer Science & Business Media
ISBN 13 : 9400777906
Total Pages : 528 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Construction and Building Research by : Carmen Llinares-Millán

Download or read book Construction and Building Research written by Carmen Llinares-Millán and published by Springer Science & Business Media. This book was released on 2014-01-31 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many areas of knowledge converge in the building industry and therefore research in this field necessarily involves an interdisciplinary approach. Effective research requires strong relation between a broad variety of scientific and technological domains and more conventional construction or craft processes, while also considering advanced management processes, where all the main actors permanently interact. This publication takes an interdisciplinary approach grouping various studies on the building industry chosen from among the works presented for the 2nd International Conference on Construction and Building Research. The papers examine aspects of materials and building systems; construction technology; energy and sustainability; construction management; heritage, refurbishment and conservation. The information contained within these pages may be of interest to researchers and practitioners in construction and building activities from the academic sphere, as well as public and private sectors.

Housing Estates in Europe

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Publisher : Springer
ISBN 13 : 3319928139
Total Pages : 429 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Housing Estates in Europe by : Daniel Baldwin Hess

Download or read book Housing Estates in Europe written by Daniel Baldwin Hess and published by Springer. This book was released on 2018-08-14 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the formation and socio-spatial trajectories of large housing estates in Europe. Are these estates clustered or scattered? Which social groups originally had access to residential space in housing estates? What is the size, scale and geography of housing estates, their architectural and built environment composition, services and neighbourhood amenities, and metropolitan connectivity? How do housing estates contribute to the urban mosaic of neighborhoods by ethnic and socio-economic status? What types of policies and planning initiatives have been implemented in order to prevent the social downgrading of housing estates? The collection of chapters in this book addresses these questions from a new perspective previously unexplored in scholarly literature. The social aspects of housing estates are thoroughly investigated (including socio-demographic and economic characteristics of current and past inhabitants; ethnicity and segregation patterns; population dynamics; etc.), and the physical composition of housing estates is described in significant detail (including building materials; building form; architectural and landscape design; built environment characteristics; etc.). This book is timely because the recent global economic crisis and Europe’s immigration crisis demand a thorough investigation of the role large housing estates play in poverty and ethnic concentration. Through case studies of housing estates in 14 European centers, the book also identifies policy measures that have been used to address challenges in housing estates throughout Europe.

The Feminism Book

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Publisher : Penguin
ISBN 13 : 1465487239
Total Pages : 802 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Feminism Book by : DK

Download or read book The Feminism Book written by DK and published by Penguin. This book was released on 2019-02-05 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about key ideas, organizations and events that defined the movement in The Feminism Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Feminism, with: - More than 100 ground-breaking ideas in feminism - Packed with facts, charts, timelines and graphs to help explain core concept - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Feminism Book is a captivating introduction of the movement’s origins, up until present day, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 amazing ideas that have defined the feminist movement through exciting text and bold graphics. Your Feminist Questions, Simply Explained This fresh new guide examines the ideas that underpin feminist thought through crucial figures, from Simone de Beauvoir to Chimamanda Ngozi Adichie. If you thought it was difficult to learn about the important milestones, The Feminism Book presents key information in an easy to follow layout. Find out about the campaigning for birth control, suffrages of the late 19th century and recent developments such as the Everyday Sexism Project and the #MeToo movement, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Feminism Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Developing a Road Map for Engaging Diasporas in Development

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Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Developing a Road Map for Engaging Diasporas in Development by : Dovelyn Rannveig Agunias

Download or read book Developing a Road Map for Engaging Diasporas in Development written by Dovelyn Rannveig Agunias and published by . This book was released on 2012 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: State governments recognize the value diaspora populations bring to development efforts worldwide. Since 2007, the Global Forum on Migration and Development has examined ways to highlight policies and programs that can magnify the resources, both human and financial, that emigrants and their descendants contribute to development. This handbook continues that effort on the basis of earlier investigations by the book's collaborating institutions, the academic and policy literature, consultations and in-depth interviews with government officials and nongovernmental actors, and input by 62 national governments. The handbook is divided into three major parts. Each part gives concrete examples of policies and programs that have been effective, and pulls out both useful lessons and common challenges associated with the topics at hand. The pivotal question now facing many policymakers is not so much if diasporas can benefit their countries of origin but how they do so and what kinds of government policies and programs can foster these relationships.

Groundswell, Expanded and Revised Edition

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Publisher : Harvard Business Press
ISBN 13 : 1422143414
Total Pages : 354 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li

Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Marketing to the Social Web

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Publisher : John Wiley & Sons
ISBN 13 : 0470410973
Total Pages : 272 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Marketing to the Social Web by : Larry Weber

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Regenerating Urban Land

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Publisher : World Bank Publications
ISBN 13 : 1464804745
Total Pages : 572 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Regenerating Urban Land by : Rana Amirtahmasebi

Download or read book Regenerating Urban Land written by Rana Amirtahmasebi and published by World Bank Publications. This book was released on 2016-06-02 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regenerating Urban Land draws on the experience of eight case studies from around the world. The case studies outline various policy and financial instruments to attract private sector investment in urban regeneration of underutilized and unutilized areas and the requisite infrastructure improvements. In particular, each case study details the project cycle, from the scoping phase and determination of the initial amount of public sector investment, to implementation and subsequent leveraged private-sector funds. This manual analyzes rates of return on the investments and long-term financial sustainability. Regenerating Urban Land guides local governments to systematically identify the sequence of steps and tasks needed to develop a regeneration policy framework, with the participation of the private sector. The manual also formulates specific policies and instruments for expanding private sector participation; structuring effective administrative and legal frameworks; utilizing land readjustment/assembly methods; determining duration of contracts, adequate phasing, and timeline; and balancing the distribution of risk and sustainability measures.

Degrowth in Movement(s)

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Publisher : John Hunt Publishing
ISBN 13 : 1789041872
Total Pages : 241 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Degrowth in Movement(s) by : Nina Treu

Download or read book Degrowth in Movement(s) written by Nina Treu and published by John Hunt Publishing. This book was released on 2020-05-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Degrowth is an emerging social movement that overlaps with proposals for systemic change such as anti-globalization and climate justice, commons and transition towns, basic income and Buen Vivir. Degrowth in Movement(s) reflects on the current situation of social movements aiming at overcoming capitalism, industrialism and domination. The essays ask: What is the key idea of the respective movement? Who is active? What is the relation with the degrowth movement? What can the degrowth movement learn from these other movements and the other way around? Which common proposals, but also which contradictions, oppositions and tensions exist? And what alliances could be possible for broader systemic transformations? Corinna Bukhart, Matthias Schmelzer, and Nina Treu have curated an impressive demonstration that there are, beyond regressive neoliberalism and techno-fixes, emancipatory alternatives contributing to a good life for all. Degrowth in Movement(s) explores this mosaic for social-ecological transformation - an alliance strengthened by diversity.

The Lyme Diet

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Publisher : Biomed Publishing Group
ISBN 13 : 9780982513835
Total Pages : 218 pages
Book Rating : 4.5/5 (138 download)

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Book Synopsis The Lyme Diet by : Nicola McFadzean ND

Download or read book The Lyme Diet written by Nicola McFadzean ND and published by Biomed Publishing Group. This book was released on 2010-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVIEWS: Dr. McFadzeans book is refreshing and unique. It provides sound, thoroughly researched information presented in a clean and cogent format. The Lyme Diet will become an essential tool for Lyme practitioners and patients alike. --Steven Harris, MD ........... I have been treating people with Lyme and coinfections since 1997. People who have suffered for many years recover best when they utilize a comprehensive approach, especially one that includes optimal nutrition. This book is a must-read for anyone who is serious about recovering from chronic illness. The reader will surely benefit from Dr. McFadzeans comprehensive collation of wisdom in a user-friendly format. --Therese Yang, M.D. PRODUCT DESCRIPTION: Navigating the most appropriate diet for a Lyme disease patient can be difficult, but good nutrition is such a crucial part of any treatment regimen that it is well worth addressing. Food sustains us, nourishes us, and can heal us. Food is medicine. It is one of the most important factors in your treatment program. The Lyme Diet contains a wealth of information about why dietary choices are critical for minimizing inflammation, optimizing immune function, promoting healthy digestion and gut flora, balancing hormones, and detoxifying the body. Dr. Nicola s book is a must-have manual for anyone suffering from such Lyme disease symptoms as fatigue, chronic pain, cognitive deficits, and candidiasis. It also has applications for other chronic illnesses such as fibromyalgia, chronic fatigue syndrome, MS, ALS as well as anyone desiring to advance their health goals through nutrition. This ground-breaking publication outlines many practical examples and strategies for implementing nutritional change on a daily basis. It also serves to decode otherwise complex information on nutritional supplements, helpful lab testing, and inexpensive home treatments. Dr. Nicola McFadzean takes a comprehensive approach to treating Lyme disease with patients all over the world. With this invaluable book, she shares the wisdom, insight and solutions that have been, until now, exclusive to her private patients.

Production Transformation Policy Review of Chile

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Author :
Publisher : Organization for Economic Co-Operation & Development
ISBN 13 : 9789264288331
Total Pages : 0 pages
Book Rating : 4.2/5 (883 download)

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Book Synopsis Production Transformation Policy Review of Chile by : Organization for Economic Development and Cooperation

Download or read book Production Transformation Policy Review of Chile written by Organization for Economic Development and Cooperation and published by Organization for Economic Co-Operation & Development. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chile is a relatively stable, well-connected, open economy. Over the last decade the country has managed to increase its participation in global value chains and to export new products. However, its knowledge base is limited, productivity is stagnating and economic opportunities are still concentrated in a few places and limited to a few activities and firms. Today's global production revolution offers a window of opportunity for Chile to "update" its growth model to become more inclusive and sustainable. The Production Transformation Policy Review of Chile (PTPR) uses a forward-looking framework to assess the country readiness to embrace change, with perspectives on solar energy, mining and agro-food, and identifies priorities for future reforms. This review is the result of government-business dialogue and rigorous analysis. It benefitted from peer learning from Sweden, Germany and the Emilia Romagna Region in Italy through the OECD Initiative for Policy Dialogue on Global Value Chains, Production Transformation and Development.