Marketing In The Participation Age

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Marketing in the Participation Age

Author : Daina Middleton
Publisher : John Wiley & Sons
ISBN 13 : 1118402308
Total Pages : 224 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Marketing in the Participation Age by : Daina Middleton

Download or read book Marketing in the Participation Age written by Daina Middleton and published by John Wiley & Sons. This book was released on 2012-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive

Participation Marketing

Author : Michael Brito
Publisher : Kogan Page Publishers
ISBN 13 : 0749482117
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Participation Marketing by : Michael Brito

Download or read book Participation Marketing written by Michael Brito and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Asymmetric Marketing

Author : Joseph E. Bentzel
Publisher : Asymmetric Marketing
ISBN 13 : 1419649809
Total Pages : 188 pages
Book Rating : 4.4/5 (196 download)

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Book Synopsis Asymmetric Marketing by : Joseph E. Bentzel

Download or read book Asymmetric Marketing written by Joseph E. Bentzel and published by Asymmetric Marketing. This book was released on 2006-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Smallholder Agriculture and Market Participation

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 1853399418
Total Pages : 210 pages
Book Rating : 4.8/5 (533 download)

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Book Synopsis Smallholder Agriculture and Market Participation by : Food and Agriculture Organization of the United Nations

Download or read book Smallholder Agriculture and Market Participation written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-08-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smallholder Agriculture and Market Participation discusses the evolution of policies for smallholder development, including the role of value chains, and the linkages that exist with the Sustainable Development Goals. New, innovative financial mechanisms and linked initiatives are outlined, and their potential to improve the availability of financial services and reduce market transaction costs. Risk management for agricultural smallholders is covered, together with the increasing role of insura nce as a mechanism for risk management among smallholders. Empirical data are used to illustrate the more conceptual work. The last part of the book provides case studies of selected commodity value chain investments involving smallholders in Africa (Ethiopia, Tanzania and Zimbabwe) and South America (Peru), implemented by FAO. The lessons concern project design and targeting, product and market analysis, regulatory issues, sustainability and improved natural resources management.

Connecting People with Jobs: Key Issues for Raising Labour Market Participation in Australia

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264269630
Total Pages : 118 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Connecting People with Jobs: Key Issues for Raising Labour Market Participation in Australia by : OECD

Download or read book Connecting People with Jobs: Key Issues for Raising Labour Market Participation in Australia written by OECD and published by OECD Publishing. This book was released on 2017-03-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report on Australia is the third country study published in a series of reports looking into strategies to encourage greater labour market participation of all groups in society with a special focus on the most disadvantaged.

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Author : Semerádová, Tereza
Publisher : IGI Global
ISBN 13 : 1799882969
Total Pages : 275 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 by : Semerádová, Tereza

Download or read book Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 written by Semerádová, Tereza and published by IGI Global. This book was released on 2021-12-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.

Marketing in the Participation Age

Author : Daina Middleton
Publisher : John Wiley & Sons
ISBN 13 : 1118431952
Total Pages : 224 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Marketing in the Participation Age by : Daina Middleton

Download or read book Marketing in the Participation Age written by Daina Middleton and published by John Wiley & Sons. This book was released on 2012-11-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive

Ageing and Globalisation

Author : Martin Hyde
Publisher : Policy Press
ISBN 13 : 1447322312
Total Pages : 264 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Ageing and Globalisation by : Martin Hyde

Download or read book Ageing and Globalisation written by Martin Hyde and published by Policy Press. This book was released on 2016-07-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population ageing and globalisation represent two of the most radical social transformations that have occurred. This book provides, for the first time, an accessible overview of how they interact. Ageing has been conventionally framed within the boundaries of nation states, yet demographic changes, transmigration, financial globalization and the global media have rendered this perspective problematic. This much-needed book is the first to apply theories of globalisation to gerontology, including Appadurai’s theory, allowing readers to understand the implications of growing older in a global age. This comprehensive introduction to globalisation for gerontologists is part of the Ageing in a Global Context series, published in association with the British Society of Gerontology. It will be of particular interest to advanced undergraduate and postgraduate students and academics in this area.

Tobacco contractual arrangements in Malawi and their impact on smallholder farmers: Evidence from Burley Tobacco Contracts

Author : Phiri, M.A.R.
Publisher : Intl Food Policy Res Inst
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Tobacco contractual arrangements in Malawi and their impact on smallholder farmers: Evidence from Burley Tobacco Contracts by : Phiri, M.A.R.

Download or read book Tobacco contractual arrangements in Malawi and their impact on smallholder farmers: Evidence from Burley Tobacco Contracts written by Phiri, M.A.R. and published by Intl Food Policy Res Inst. This book was released on 2017-06-30 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing

Author : Ira Kaufman
Publisher : Taylor & Francis
ISBN 13 : 1351019171
Total Pages : 508 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Marketing Trends for Organic Food in the 21st Century

Author : George Baourakis
Publisher : World Scientific
ISBN 13 : 9812387684
Total Pages : 363 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Marketing Trends for Organic Food in the 21st Century by : George Baourakis

Download or read book Marketing Trends for Organic Food in the 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Advertising in the Digital Age

Author : Sevil Yesiloglu
Publisher : SAGE Publications Limited
ISBN 13 : 1529677971
Total Pages : 210 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Advertising in the Digital Age by : Sevil Yesiloglu

Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Tourism Marketing

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 1317929659
Total Pages : 731 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Tourism Marketing by : Alastair M. Morrison

Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Job Creation and Local Economic Development

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 926421500X
Total Pages : 366 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Job Creation and Local Economic Development by : OECD

Download or read book Job Creation and Local Economic Development written by OECD and published by OECD Publishing. This book was released on 2014-11-19 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication highlights new evidence on policies to support job creation, bringing together the latest research on labour market, entrepreneurship and local economic development policy to help governments support job creation in the recovery.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 345 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Philip Kotler

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Building evidence on agricultural value chains interventions in refugee settings

Author : Pace, N.
Publisher : Food & Agriculture Org.
ISBN 13 : 9251377766
Total Pages : 79 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Building evidence on agricultural value chains interventions in refugee settings by : Pace, N.

Download or read book Building evidence on agricultural value chains interventions in refugee settings written by Pace, N. and published by Food & Agriculture Org.. This book was released on 2023-04-13 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This baseline report examines the Refugee Agricultural Value Chains for Economic Self-reliance (RAVES) project in Uganda. The programme adopts an innovative approach, with a focus on providing sustainable long-term solutions beyond humanitarian assistance that mitigate the negative effects of displacement, uplift refugees, and support host communities. The approach allows the refugees to contribute to the economy of the host community without creating social tension. The project supports both refugee and host communities to engage in high value crop value chains, linking them to private sector actors. This baseline report focuses on Uganda and is implemented in Kiryandongo district among both refugees and host communities. The district is predominantly agriculture based and has the biophysical conditions suitable for growing passion fruit. Our analysis suggests that the randomization between treatment and control was fully successful in host communities but less so in the refugees’ settlements. The variations we find between host communities and refugees’ settlements when it comes to demographics, food security, endowment of land and constraints in agricultural production hint towards large structural differences between the two groups. This calls for tailored approaches such as a gender-specific one to address the two communities' specific obstacles to participation in commercial value chains.