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Marketing In Latin America
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Book Synopsis Marketing in Latin America and the Caribbean by : Joseann Knight
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Book Synopsis Marketing in the Emerging Markets of Latin America by : M. Marinov
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Book Synopsis Cases in Strategic Marketing Management by : Guillermo D'Andrea
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Book Synopsis An American's Guide to Doing Business in Latin America by : Lawrence W Tuller
Download or read book An American's Guide to Doing Business in Latin America written by Lawrence W Tuller and published by Adams Media Corporation. This book was released on 2008-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Book Synopsis Consumer Marketing in Latin America by : Economist Intelligence Unit (New York, N.Y.)
Download or read book Consumer Marketing in Latin America written by Economist Intelligence Unit (New York, N.Y.) and published by . This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Latin America in the 21st Century by : Deborah Fellows
Download or read book Marketing in Latin America in the 21st Century written by Deborah Fellows and published by . This book was released on 1999 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Latin America. Report of BNEC Latin American Conference, London, December 12 by : British National Export Council. Latin American Committee
Download or read book Marketing in Latin America. Report of BNEC Latin American Conference, London, December 12 written by British National Export Council. Latin American Committee and published by . This book was released on 1968 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Latin American Managers in the 21st Century by : Noel Capon
Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Latin American Managers in the 21st Century by : Noel Capon
Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Politics of Freeing Markets in Latin America by : Judith A. Teichman
Download or read book The Politics of Freeing Markets in Latin America written by Judith A. Teichman and published by Univ of North Carolina Press. This book was released on 2003-01-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s and 1990s, nations throughout Latin America experienced the dual transformations of market liberalizing reforms and democratization. Since then, perhaps no issue has been more controversial among those who study the region than the exact nature of the relationship between these two processes. Bringing a much-needed comparative perspective to the discussion, Judith Teichman examines the politics of market reform in Chile, Argentina, and Mexico, analyzing its implications for democratic practices in each case. Teichman considers both internal and external influences on the process of Latin American market reform, anchoring her investigation in the historical, political, and cultural contexts unique to each country, while also highlighting the important role played by such international actors as the World Bank and the International Monetary Fund (IMF). Informed by interviews with more than one hundred senior officials involved in the reform process, her analysis reveals that while the initial stage of market reform is associated with authoritarian political practices, later phases witness a rise in the importance of electoral democracy. She concludes, however, that the legacy of authoritarian decision making represents a significant obstacle to substantive democratization.
Book Synopsis Advertising for Trade in Latin-America by : William Edmund Aughinbaugh
Download or read book Advertising for Trade in Latin-America written by William Edmund Aughinbaugh and published by . This book was released on 1922 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Accounting for Violence by : Ksenija Bilbija
Download or read book Accounting for Violence written by Ksenija Bilbija and published by Duke University Press. This book was released on 2011-08-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.
Book Synopsis Business-to-business Marketing in Latin America by : Thomas G. Brashear
Download or read book Business-to-business Marketing in Latin America written by Thomas G. Brashear and published by . This book was released on 2004 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Latin American Marketing Data and Statistics by :
Download or read book Latin American Marketing Data and Statistics written by and published by Latin American Marketing Data. This book was released on 2009-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Marketing Data and Statistics brings together key marketing data for countries in Latin America. Now in its 4th edition the book has hard to find demographic, economic and marketing statistics for 43 Latin American countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.Latin American Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 43 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further research Key areas researchedPopulation; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourism Country profiles includeCurrency; Political structure; Political risk; International disputes; Main industries; Economy; Energy Discover - How much of Chile’s export income comes from mining - How many mobile phone subscriptions there are in each country - How much Brazilians spend on cosmetics and toiletries per capita - How much coffee Venezuelans drink
Book Synopsis Social Protection and the Market in Latin America by : Sarah M. Brooks
Download or read book Social Protection and the Market in Latin America written by Sarah M. Brooks and published by Cambridge University Press. This book was released on 2008-11-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social security institutions have been among the most stable post-war social programs around the world. Increasingly, however, these institutions have undergone profound transformation from public risk-pooling systems to individual market-based designs. Why has this 'privatization' occurred? Why do some governments enact more radical pension privatizations than others? This book provides a theoretical and empirical account of when and to what degree governments privatize national old-age pension systems. Quantitative cross-national analysis simulates the degree of pension privatization around the world and tests competing hypotheses to explain reform outcomes. In addition, comparative analysis of pension reforms in Argentina, Brazil, Mexico and Uruguay evaluate a causal theory of institutional change. The central argument is that pension privatization emerges from political conflict, rather than from exogenous pressures. The argument is developed around three dimensions: the double bind of globalization, contingent path-dependent processes, and the legislative politics of loss imposition.
Book Synopsis Impacts of Online Advertising on Business Performance by : Semerádová, Tereza
Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Book Synopsis Doing Business in the New Latin America by : Thomas H. Becker
Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Bloomsbury Publishing USA. This book was released on 2010-11-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
