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Author : Michael Y. Yoshino
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (464 download)
Download or read book Marketing in Japan written by Michael Y. Yoshino and published by . This book was released on 1975 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M.Y. Yoshino
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (91 download)
Download or read book Marketing in Japan: a Management Guide written by M.Y. Yoshino and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Y. Yoshino
Publisher : Greenwood
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing in Japan written by Michael Y. Yoshino and published by Greenwood. This book was released on 1975 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Huysveld
Publisher : Lulu.com
ISBN 13 : 1326960776
Total Pages : 92 pages
Book Rating : 4.3/5 (269 download)
Download or read book The Ultimate Survival Guide for Business in Japan (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2017-02-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
Author : Paul Norbury
Publisher : Routledge
ISBN 13 : 0429724179
Total Pages : 203 pages
Book Rating : 4.4/5 (297 download)
Download or read book Business In Japan written by Paul Norbury and published by Routledge. This book was released on 2019-03-22 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.
Author : Robert Charles Azar
Publisher :
ISBN 13 : 9780997607628
Total Pages : pages
Book Rating : 4.6/5 (76 download)
Download or read book Navigating Japan's Business Culture written by Robert Charles Azar and published by . This book was released on 2016-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan. Unlike "cultural intelligence" books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism--and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to negotiate successfully with your Japanese partner ensure your business will endure for the long term in that market know your Japanese counterpart is telling you "no" when it sounds very much like "yes" capitalize on deeply held Japanese cultural traits in a way to benefit both your company and your partner's company create good business practices that will strengthen your business by drawing on the strong values of Japanese management styles and employee work ethic and much more This book is filled with page-turning practical wisdom from communication goals to negotiating, from product selection for the Japanese market to distribution services, and from management to sales. Azar provides valuable direction by Identifying Japan's culture-based differences in management and business practices to alert Western businesses of these differences Explaining and linking these practices to their cultural roots so that they may be understood in their correct cultural context Delivering guidance for dealing with these differences to create strong, successful, long-term partnerships with their Japanese counterparts. Ignore the important cultural differences highlighted in this book at your own business risk if you are working in or plan to enter the Japanese market. The case studies the author includes underscores the wisdom shared throughout the book. This book will be of interest to and benefit three groups of readers: individuals with professional interests in Japan, such as those in business and government those with an academic interest in Japan, such as teachers and students of both Japanese business and culture the culturally curious and globally minded who are interested in the many diverse cultures that enrich our world
Author : René Haak
Publisher : Springer
ISBN 13 : 0230582176
Total Pages : 176 pages
Book Rating : 4.2/5 (35 download)
Download or read book Market Entry in Japan written by René Haak and published by Springer. This book was released on 2008-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Author : Boye De Mente
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (318 download)
Download or read book Business Guide to Japan written by Boye De Mente and published by . This book was released on 2006-02-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting business in Japan: a delicate and valuable skill is explained by a true master of Japanese culture. Not only is Japan the world's third largest economy, it is a global center for design for non–Japanese businesses looking to expand into international markets. But business people from outside Japan quickly discover that doing business in Japan is unlike anything they've experienced before. They find Japanese business etiquette and culture both highly regimented and maddeningly impenetrable—making it difficult to identify, much less approach, key decision–makers, or to bring negotiations to a successful close. Japanologist Boye Lafayette De Mente explains the key aspects of Japanese business practices and protocols with specific advice for approaching and engaging with Japanese executives, their staffs, and their organizations. Business Guide to Japan offers yo invaluable insights into how to unravel the complicated maze of business bureaucracy, interpret verbal and written messages from your contacts, and create the critical social "comfort zone" necessary for working with Japanese companies. Doing business with the Japanese can be both challenging and rewarding, and the Business Guide to Japan offers you precise guidelines for success.
Author : J. Woronoff
Publisher : Springer
ISBN 13 : 0333978080
Total Pages : 183 pages
Book Rating : 4.3/5 (339 download)
Download or read book The 'No-Nonsense' Guide to Doing Business in Japan written by J. Woronoff and published by Springer. This book was released on 2000-11-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.
Author : Alan Goldman
Publisher : State University of New York Press
ISBN 13 : 1438404298
Total Pages : 372 pages
Book Rating : 4.4/5 (384 download)
Download or read book Doing Business with the Japanese written by Alan Goldman and published by State University of New York Press. This book was released on 1994-09-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable. This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable.
Author : Parissa Haghirian
Publisher :
ISBN 13 : 9781606491188
Total Pages : 160 pages
Book Rating : 4.4/5 (911 download)
Download or read book Understanding Japanese Management Practices written by Parissa Haghirian and published by . This book was released on 2010 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This book outlines the particulars of Japanese management and how modern Japanese management employs many practices which are very successful and worth adopting. The main objective of this book is to illustrate the many teachings that Japanese management.
Author : Philippe Huysveld
Publisher : Lulu.com
ISBN 13 : 0244404992
Total Pages : 96 pages
Book Rating : 4.2/5 (444 download)
Download or read book Bridges to Japanese Business Etiquette - Understanding Japan Cross-cultural Management (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2018-08-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: (written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!
Author : Paul Herbig
Publisher : Praeger
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Author : J. Woronoff
Publisher : Palgrave Macmillan
ISBN 13 : 9780333804377
Total Pages : 179 pages
Book Rating : 4.8/5 (43 download)
Download or read book The 'No-Nonsense' Guide to Doing Business in Japan written by J. Woronoff and published by Palgrave Macmillan. This book was released on 2000-11-30 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Woronoff - an acknowledged authority in Japanese economy and society - provides insight into crucial aspects of doing business in Japan, and advice on how to succeed in a very difficult market. The book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact, to the first visit, to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.
Author : Richard R. Gesteland
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763000949
Total Pages : 196 pages
Book Rating : 4.0/5 (9 download)
Download or read book Marketing Across Cultures in Asia written by Richard R. Gesteland and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."
Author :
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1971 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sean Mooney
Publisher : Praeger
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)
Download or read book 5,110 Days in Tokyo and Everything's Hunky-dory written by Sean Mooney and published by Praeger. This book was released on 2000 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Describes the ins and outs of advertising in Japan and gives a detailed, readable, and fascinating report for Westerners and others who need a fast, hands-on explanation of how to reach the Japanese consumer.
