Marketing In Action

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Social Marketing in Action

Author : Debra Z. Basil
Publisher : Springer
ISBN 13 : 3030130207
Total Pages : 474 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Marketing in Action by : Debra Z. Basil

Download or read book Social Marketing in Action written by Debra Z. Basil and published by Springer. This book was released on 2019-05-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Direct Marketing in Action

Author : Andrew R. Thomas
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313084513
Total Pages : 233 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Direct Marketing in Action by : Andrew R. Thomas

Download or read book Direct Marketing in Action written by Andrew R. Thomas and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.

Visual Marketing

Author : Michel Wedel
Publisher : Psychology Press
ISBN 13 : 1136676481
Total Pages : 269 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Visual Marketing by : Michel Wedel

Download or read book Visual Marketing written by Michel Wedel and published by Psychology Press. This book was released on 2007-09-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

Do It! Marketing

Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Consumer Behavior in Action

Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473841
Total Pages : 648 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Consumer Behavior and Marketing Action

Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Artist's Marketing & Action Plan Workbook

Author : Jonathan Talbot
Publisher :
ISBN 13 : 9780970168139
Total Pages : 98 pages
Book Rating : 4.1/5 (681 download)

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Book Synopsis Artist's Marketing & Action Plan Workbook by : Jonathan Talbot

Download or read book Artist's Marketing & Action Plan Workbook written by Jonathan Talbot and published by . This book was released on 2005 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: A workbook for artists. Completing the exercises in this book will provide the artist with a personalized step-by-step marketing and action plan for selling his or her work.

Self-Publishing Made Simple

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Commitment Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101601396
Total Pages : 287 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Commitment Engine by : John Jantsch

Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.

Marketing Management and Administrative Action

Author : Steuart Henderson Britt
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Management and Administrative Action by : Steuart Henderson Britt

Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by McGraw-Hill Companies. This book was released on 1978 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Author : Henry Assael
Publisher :
ISBN 13 : 9780534047887
Total Pages : 787 pages
Book Rating : 4.0/5 (478 download)

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Book Synopsis Marketing Management by : Henry Assael

Download or read book Marketing Management written by Henry Assael and published by . This book was released on 1985 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes glossary, name index, company index, subject index

Marketing Behavior and Executive Action

Author : Wroe Alderson
Publisher : Martino Fine Books
ISBN 13 : 9781578987825
Total Pages : 496 pages
Book Rating : 4.9/5 (878 download)

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Book Synopsis Marketing Behavior and Executive Action by : Wroe Alderson

Download or read book Marketing Behavior and Executive Action written by Wroe Alderson and published by Martino Fine Books. This book was released on 2009-08 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint. Orginally published: Homewood, Ill.: R. D. Irwin, 1957.

Marketing Management in Action

Author : Victor P. Buell
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing Management in Action by : Victor P. Buell

Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1966 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Metrics in Action

Author : Laura Patterson
Publisher : Racom Communication
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing Metrics in Action by : Laura Patterson

Download or read book Marketing Metrics in Action written by Laura Patterson and published by Racom Communication. This book was released on 2009 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides"the client side and the consultant side"explains how you need to begin by identifying the elements of the right culture. First, every company's product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular metrics. It is necessary to be able to identify which metrics matter to your organization's circumstances. Next it is necessary to create a culture of accountability. Everyone in the organization has to be "and be seen as being"on the same side and n the same page. Finance can't be seen as the enemy, and Sales and Marketing need work especially hard to coordinate their efforts. But this sense of accountability needs to extend from the C-Suite to the customer service and order entry people. Quality approaches and sophisticated ideas then become much more productive in the marketplace. A metrics audit will help establish where you are now, and mapping will enable you to align processes to better develop your dashboard. This book provides wise counsel for identifying which metrics matter most to your organization and practical guidance for putting all the sophisticated marketing tools to profitable use in your company.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 256 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi

Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

How to Produce Successful Advertising

Author : David Farbey
Publisher :
ISBN 13 : 9780749436346
Total Pages : 0 pages
Book Rating : 4.4/5 (363 download)

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Book Synopsis How to Produce Successful Advertising by : David Farbey

Download or read book How to Produce Successful Advertising written by David Farbey and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly practical text offers step-by-step guidance on making the most of your advertising budget by looking at setting precise objectives, defining the target, planning, selecting the best medium, developing the message etc.

Reality Marketing Revolution

Author :
Publisher : River Grove Books
ISBN 13 : 9781632995216
Total Pages : 194 pages
Book Rating : 4.9/5 (952 download)

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Book Synopsis Reality Marketing Revolution by :

Download or read book Reality Marketing Revolution written by and published by River Grove Books. This book was released on 2021-10-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams. Some things never change, especially when it comes to revolutions... For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV and billboards no longer fits the new reality. So the time is ripe for a Reality Marketing Revolution -- one that ''rages against the machine'' and teaches small- and medium-sized business owners to create new marketing models to better promote themselves. The Reality Marketing Revolution will provide innovative marketing strategies and tactics to realistically meet the budgets and goals of your small- or medium-sized business. This book will reveal how you can slash your expenses and increase the response to your marketing, all the while generating more opportunities and accelerating growth and profits. Along with explaining how to identify, recognize and address customers' pains, it will guide you in making your company stand out from the rest of the herd and in structuring a Marketing Machine(TM) that will churn out sales. You'll also learn how to use the Internet to its ultimate marketing advantage and build an effective information pipeline. Are you ready for the revolution? If so, this book gives you the tools to compete -- and win -- in today's tough-minded business world. You'll market your company in an efficient, effective and profitable way and reap the work-life balance that can make entrepreneurship so rewarding, both financially and personally.