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Author : Harold David Strutton
Publisher :
ISBN 13 : 9781524909277
Total Pages : pages
Book Rating : 4.9/5 (92 download)
Download or read book Marketing from Scratch: the Principles You Really Need to Know written by Harold David Strutton and published by . This book was released on 2016-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Strutton
Publisher :
ISBN 13 : 9781792473395
Total Pages : 277 pages
Book Rating : 4.4/5 (733 download)
Download or read book Marketing from Scratch written by David Strutton and published by . This book was released on 2021-10-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some way, we are all trying to sell ourselves for the better. Marketing from Scratch explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. Nothing happens until someone sells something.
Author : Matthew Paulson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539737674
Total Pages : 0 pages
Book Rating : 4.7/5 (376 download)
Download or read book Online Business from Scratch written by Matthew Paulson and published by Createspace Independent Publishing Platform. This book was released on 2016-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is possible to build your own profitable online business, but you can't do it overnight. The simple truth is that you need to choose a solid niche from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it. Here's what you'll learn: (1) Choose a niche that has strong advertiser demand, customers that are ready to buy and solid long-term growth potential. (2) Find the perfect domain name, create a great logo and choose the ideal branding for your online business. (3) Systematically build your audience through content marketing, social media marketing, paid advertising and other audience growth strategies. (4) Develop a system that will make regularly creating great content a simple and straight forward process. (5) Maximize your company's advertising revenue by choosing the right networks, setting up the right ad placements and implementing other advanced monetization strategies. (6) Launch digital products and services that your audience can't wait to buy. (7) Position your business for long-term growth and establish systems so that your business can run without you. Whether you simply want to learn how to make your first $1,000 online, create streams of passive income or build your own online business empire, Online Business from Scratch will help you turn your dream of starting an online business into reality."--www.amazon.com
Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1991090870
Total Pages : 34 pages
Book Rating : 4.9/5 (91 download)
Download or read book How To Learn Digital Marketing From scratch and alone written by MAX EDITORIAL and published by Max Editorial. This book was released on 2023-07-10 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling overwhelmed and left behind in the fast-paced digital world? Do you want to unlock the secrets of successful digital marketing but don't know where to start? Look no further! "How To Learn Digital Marketing From Scratch and Alone" is the ultimate guide that will empower you to master the art of digital marketing, all on your own. In this groundbreaking book, you will embark on an exciting journey to acquire the skills and knowledge needed to thrive in today's digital landscape. Whether you're a business owner, aspiring marketer, or simply someone eager to understand the intricacies of online advertising, this book is your passport to success. Written by a seasoned digital marketing expert, this comprehensive resource will demystify the complex world of digital marketing and break it down into easily digestible steps. You will learn how to craft compelling content, optimize your website for maximum visibility, harness the power of social media platforms, and drive targeted traffic to your online presence. Unlike other books that overwhelm you with technical jargon and confusing concepts, "How To Learn Digital Marketing From Scratch and Alone" is designed to be your personal mentor. With its practical, actionable advice and real-world examples, you will gain hands-on experience and develop a deep understanding of digital marketing strategies. From search engine optimization to email marketing, from influencer partnerships to data analytics, this book covers it all. You will discover the secrets of creating effective marketing campaigns, building a strong online brand, and generating leads that convert into loyal customers. Armed with this knowledge, you will have the power to propel your business forward and stand out from the competition. The best part? You don't need any prior experience or fancy degrees to benefit from this book. It is tailored for beginners who want to learn at their own pace and on their own terms. Each chapter is structured to provide clear explanations, practical exercises, and valuable resources to deepen your understanding. Don't let the rapidly evolving digital landscape intimidate you any longer. With "How To Learn Digital Marketing From Scratch and Alone" as your trusted guide, you will gain the confidence and skills to navigate the digital realm with ease. Prepare to unleash your inner marketing genius and embark on a journey towards unlimited success. Grab your copy of "How To Learn Digital Marketing From Scratch and Alone" today and take the first step towards transforming your digital marketing prowess!
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 375548417X
Total Pages : 49 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 04 written by Max Editorial and published by BookRix. This book was released on 2024-08-01 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of hyper-specialization, webinars and online lectures become valuable tools to stand out in a specific market niche in digital marketing. Learn how to identify promising niches, segment your audience, create targeted content and attract qualified leads to your online events. Position yourself as a reference in your area and become an expert sought out by companies and clients looking for personalized solutions. Relevant Content for Niches: Content Marketing: Create webinars and talks on best practices for creating, distributing, and optimizing high-quality content for your specific niche. SEO (Search EngineOptimization): Help your subscribers rank their websites and blogs on the main search engines, attracting qualified organic traffic and increasing the online visibility of your business. Social Media Marketing: Teach the best strategies for using social platforms strategically to reach your niche target audience and drive brand engagement. Email Marketing: Share effective techniques for creating email marketing campaigns that nurture leads, build customer loyalty and generate conversions in your niche market. Affiliate Marketing: Become an affiliate marketing expert and teach how to promote products or services relevant to your niche and generate income online. Tips for Niche Success: Define your niche clearly: Choose a market niche that you dominate and that has an engaged target audience with potential for growth. Create targeted content: Produce webinars and talks focused on the specific needs, challenges, and interests of your target audience. Promote your events: Use social media, email marketing and other tools to promote your webinars and talks to your niche audience. Interact with your audience: Encourage the participation of registrants during online events, answering questions, answering questions and promoting interaction between participants. Offer real value: Provide high-quality content that brings practical solutions to your target audience's problems and helps them achieve their goals. Conclusion: By mastering webinars and online lectures as tools to stand out in a specific market niche, you will be opening doors to becoming a reference in your area, attracting qualified clients and boosting your success in digital marketing. Explore the tips in this Chapter, put them into practice and become an expert sought after by companies and clients looking for personalized solutions in your niche.
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 3755484439
Total Pages : 42 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 07 written by Max Editorial and published by BookRix. This book was released on 2024-07-30 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Affiliate Marketing? Affiliate marketing is a business model where you earn a commission by promoting third-party products or services. In essence, you become an "affiliate" who recommends products to your audience, and when a purchase is made through your affiliate link, you receive a percentage of the sale. How does affiliate marketing work? The process starts with choosing an affiliate program. These programs can be found on dedicated platforms like Amazon Associates ,ShareASale , or specific programs offered for individual businesses. Once you sign up, you receive a unique link that tracks sales generated through your recommendations. When a visitor clicks on your link and makes a purchase, the transaction is recorded, and the commission is credited to your account. This commission may vary depending on the program, product and agreed conditions. History and Evolution Affiliate marketing emerged in the late 90s with the growth of e-commerce. Over time, we have evolved to become a popular and effective strategy for businesses looking to expand their reach and for individuals looking to make money online. Today, affiliate marketing is one of the most accessible ways to generate passive income, thanks to the diversity of programs and tools available. Advantages of Affiliate Marketing Low Initial Cost : You don't need to create a product or manage inventory. All you need is to promote products. Flexibility : Work from anywhere and at any time. Affiliate marketing gives you freedom and independence. Passive Income Potential : Once your campaigns are defined, you can continue earning commissions while focusing on other projects. Conclusion Affiliate marketing is an attractive opportunity for anyone looking to enter the world of online business. With a low-risk model and potential for high returns, it's an effective way to monetize your knowledge and digital reach. In the next Chapters, we will explore how to choose a niche, find affiliate programs, and maximize your marketing strategies to achieve success in this field.
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 3755484420
Total Pages : 52 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 08 written by Max Editorial and published by BookRix. This book was released on 2024-07-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landing pages , also known as landing pages, are web pages created with the specific purpose of capturing visitors' attention and converting them into leads or customers. Unlike traditional website pages, which can have multiple objectives and links, landing pagespages are focusedand oriented towards a single action or message. What are Landings Pages ? A landing page is an independent page, separate from the main website structure, that serves as the entry point for a marketing campaign. It can be accessed through clicks on ads, search results, marketing emails or other traffic sources. The main objective is to encourage the visitor to take a specific action, such as filling out a form, making a purchase, signing up for a newsletter or downloading an e-book. Why are landing pages important? Focus and Clarity : How to land pages have a single purpose, they provide a clear and distraction-free user experience. This increases the likelihood of conversion as visitors know exactly what is expected of them. Measuring Results : As landing pages allow for accurate analysis of campaign performance. With analysis tools, it is possible to measure how many visitors reach the page, how many convert and identify areas for improvement. Audience Segmentation : Landing pages can be customized for different audience segments. This makes it possible to create more relevant messages and offers for each group, increasing the chances of conversion. Testing and Optimization :Landing pages are ideal for A/B testing, allowing you to compare different versions and identify which elements work best. This facilitates continuous optimization to improve results over time. Reducing Cost per Lead : By increasing the conversion rate, landing pages help reduce the cost per lead or customer acquisition. This makes marketing campaigns more efficient and profitable. Components of a Landing Page So that a landing page to be effective, it must include some essential components: Title : The title should be attractive and clearly communicate the value of the offer. Subtitle : Complements the title, offering more details and reinforcing the main message. CalltoAction (CTA) : The CTA is the most crucial element, guiding the visitor to the desired action such as “Sign up now”, “Download the e-book” or “Buy now”. It must be clear, direct and prominent on the page. Lead Capture Form : If the objective is to collect information from visitors, the form should be simple and only ask for essential data to avoid resistance. Images/Videos : Relevant, high-quality visual elements help capture attention and illustrate the offer or product, making the page more attractive. Social Proof : Testimonials, customer reviews, case studies, and logos from known partners or customers help build trust and reinforce. Benefits and Features : A clear description of the benefits and features of the offer must be present to convince the visitor of the value being offered. Clean and Responsive Design : The design should be intuitive, easy to navigate and optimized for mobile devices, ensuring a good experience for all visitors. Examples of using Landing Pages Lead Capture : Software companies can use landing pages to offer a free e-book in exchange for the visitor's email. Product Sales : E-commercescancreate landing pages to promote a specific product, highlighting its features and special offers. Events and Webinars : Organizations can use landing pages for registering participants for online or in-person events, providing event details and a registration form. Market Testing : New products or services can be tested using landing pages to gauge public interest before the official launch. Conclusion The landing pages are a powerful tool in the digital marketing arsenal, allowing companies to achieve specific results efficiently. With clear focus and well-implemented essential elements, a landing page can transform visitors into leads and customers, significantly increasing the return on investment (ROI) of marketing campaigns. In the next Chapters, we will explore in detail each of these elements and strategies for creating landing highly effective pages .
Author : Max Editorial
Publisher : Editora Bibliomundi
ISBN 13 : 1526076160
Total Pages : 28 pages
Book Rating : 4.5/5 (26 download)
Download or read book How to learn digital marketing from scratch and alone written by Max Editorial and published by Editora Bibliomundi. This book was released on 2023-03-21 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook is a complete and autonomous learning journey for those who want to discover the secrets of digital marketing. Learning how to create effective campaigns, attracting more customers, and maximizing return on advertising investment can be difficult and confusing but not with this guide. With practical examples, proven techniques and simple step by step, you will learn how to make the most of the digital marketing tools and put your business on top. I always wanted to be a digital marketing expert? Now is your chance to learn alone and achieve success.
Author : Bernie Marcus
Publisher : Currency
ISBN 13 : 0593137892
Total Pages : 352 pages
Book Rating : 4.5/5 (931 download)
Download or read book Built from Scratch written by Bernie Marcus and published by Currency. This book was released on 2019-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people—and their associates—built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)
Download or read book Building an Effective Digital Marketing Strategy from Scratch written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2022-02-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building an Effective Digital Marketing Strategy from Scratch" is a comprehensive guide that empowers businesses to navigate the dynamic online landscape successfully. This book offers invaluable insights for individuals and organizations seeking to establish a strong digital presence. From defining clear objectives to implementing practical tactics, the book covers the entire process of creating a tailored digital marketing strategy. Readers will gain a deep understanding of various platforms, tools, and techniques required to engage the target audience effectively. With practical case studies and real-world examples, the book equips readers with the knowledge to optimize their online reach, increase brand visibility, and drive meaningful results. Whether a novice or a seasoned marketer, this book proves to be an indispensable resource for anyone striving to thrive in the digital realm.
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 3755484412
Total Pages : 50 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 05 written by Max Editorial and published by BookRix. This book was released on 2024-08-01 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic world of digital marketing, GrowthHacking stands out as an innovative methodology to boost the growth of startups and online businesses. If you are looking for a complete guide to mastering this area, this series of 17 Chapters will accompany you on a comprehensive learning journey. In this first Chapter, we will unveil the secrets of GrowthHacking: What is GrowthHacking? A marketing philosophy that combines experimentation, data analysis and creativity to achieve rapid and sustainable growth. Why is GrowthHacking important? In a competitive market, companies need agile and efficient strategies to stand out. GrowthHacking offers this solution, optimizing resources and maximizing results. What are the benefits of GrowthHacking? Increased traffic, qualified leads, conversions and customer retention, all with a focus on ROI (Return on Investment).
Author : Shelly L. Shelly L. Henderson
Publisher :
ISBN 13 : 9781599328850
Total Pages : 0 pages
Book Rating : 4.3/5 (288 download)
Download or read book Starting from Scratch written by Shelly L. Shelly L. Henderson and published by . This book was released on 2018-06-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Stay-At-Home Mom to Real Estate Entrepreneur HAVING IT ALL sometimes means throwing it all to the wind first. For Shelly Henderson, achieving her dream of starting a business meant giving up her role as a stay-at-home mom and embarking on a new path of chaos and unpredictability. In Starting from Scratch: One Woman's Pursuit of Family, Business, and the American Dream, Shelly tells the story of how she and her husband, Phil, gave up everything to chase their entrepreneurial ambitions and open Henderson Properties. Shelly's anecdotes, filled with the realities of motherhood, entrepreneurship, and the parallels between them, outline how she and Phil managed to grow their family while growing their business. Empowering and evocative, Starting from Scratch will help parents and community leaders mentor the next generation of entrepreneurs and offer practical advice for employees and employers on creating a dynamic atmosphere conducive to team and leadership building. No matter your phase in life or business, Starting from Scratch will inspire and encourage you to consider how your values lay the foundation for your success.
Author : Diego Martinez
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.6/5 (42 download)
Download or read book From Scratch to Success written by Diego Martinez and published by . This book was released on 2020-04-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover the TOP secrets of a successful entrepreneur, then keep reading... According to Dragomir Simovic 62% of US billionaires are self-made. In 2016, there were 25 million Americans who were starting or already running their own business. #1 reason why businesses fail is there's no market need.60% of people who start small businesses are between the ages of 40 and 60. There are 582 million entrepreneurs in the world. 22.5% of small businesses fail within the first year.Studies show middle-aged men start the most successful businesses.4 reasons why entrepreneurs fail according to Forbes: * Grandiose Expectations: Entrepreneurs often fail because they cannot sell to the right clients at the right time for the right price.* Bad partners: Entrepreneurs often fail because they hang out with the wrong people. "Wrong" here is a broad term.* Market Invisibility: Entrepreneurs often fail because their companies are invisible to the world because they cannot bear to spend money on marketing and PR.* Ineffective sales: Entrepreneurs often fail because they cannot sell to the right clients at the right time for the right price.Discover what an entrepreneur should do to achieve successMany people that are trying to start any kind of business often fail because they don't follow step by step what they should be doing, sometimes they don't know, or don't get well informed about what they could do to grow up their business. * They have time for their business* They don't have corporate mentality* They know the market* They believe in their product or service* They love what they do* They know how to use DIGITAL MARKETING* They are OptimisticIn this book you will discover:1. Starting an online business- Start with your online business from scratch- Choosing a niche- Market tendencies 2. Creating an audience- How to start creating your audience with very low investments- Which platforms to use3. Sending Traffic to your landing page- What is a landing page - Making ads- Which platforms are the best in 20204. Building an email list - How to build an email list- Which platforms to use- How to write an email that captures people's attention5. Scaling up your business- How to grow your online business- Reach a bigger audience VERY SIMPLE TO FOLLOW- Even if you have no money to start investing - Even if you had bad experiences before in your life - Even if you have CERO experience in business.If you want to know all the secrets of "From Scratch to Success", then scroll up and click the "Add to Cart Button"
Author : Louis Gudema
Publisher : Wedgewood Press
ISBN 13 : 9781732203617
Total Pages : 382 pages
Book Rating : 4.2/5 (36 download)
Download or read book Bullseye Marketing: How to Grow Your Business Faster written by Louis Gudema and published by Wedgewood Press. This book was released on 2018-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.
Author : Belel Santanu Belel
Publisher :
ISBN 13 : 9781716728754
Total Pages : 0 pages
Book Rating : 4.7/5 (287 download)
Download or read book Create a Successful Marketing Plan From Scratch written by Belel Santanu Belel and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 3755484137
Total Pages : 61 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 02 written by Max Editorial and published by BookRix. This book was released on 2024-08-01 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction In the world of digital marketing, PPC ( Pay-Per-Click ) and paid advertisements play a crucial role in promoting products and services. These methods allow businesses of all sizes to effectively reach their target audience and measure the impact of their campaigns in real time. In this Chapter, we will explore what PPC and paid advertising are, their importance, and how they fit into a successful digital marketing strategy. What is PPC? PPC is an advertising model where advertisers pay a fee every time their ad is clicked. Instead of paying to show your ad, you only pay when a user interacts with it. This model is widely used on platforms like Google Ads and Bing Ads , where ads appear in search results and on partner sites. The Importance of Paid Ads Paid advertising offers several advantages for businesses looking to increase their online visibility and reach new customers. Here are some reasons why PPC is so important: Precise Targeting : With PPC, you can target your ads to a specific audience based on demographic, behavioral, and interest data. Budget Control : PPC allows you to set a daily or monthly budget and adjust bids as needed, ensuring you control your spending. Immediate Results : Unlike organic strategies that can take months to show results, paid ads can generate traffic and leads immediately after launching the campaign. Measurement and Adjustments : PPC platforms provide detailed data on ad performance, allowing for real-time adjustments to maximize ROI. How PPC Fits into a Digital Marketing Strategy For a digital marketing strategy to be successful, it is essential to integrate PPC with other tactics such as SEO, content marketing and social media. PPC can be used to supplement organic traffic, test new keywords and targeting, and boost seasonal or promotional campaigns. SEO Integration : While SEO aims to improve the organic visibility of websites, PPC can be used to quickly promote specific products or services. Together, these strategies offer a comprehensive approach to attracting qualified traffic. Content Marketing Support : PPC can promote blog content or specific landing pages, helping to increase audience and lead conversion. Increased Visibility on Social Media : Paid ads on social platforms like Facebook and Instagram can complement your social marketing strategies and increase engagement. Conclusion PPC and paid ads are essential components of an effective digital marketing strategy. They offer the opportunity to reach a specific target audience, control budgets and get quick results. Integrated with other marketing strategies, they can maximize the impact and success of your campaigns. In the next Chapters, we will explore each aspect of PPC in more detail, from keyword selection to performance analysis, to help you make the most of this powerful marketing tool.
Author : James Watt
Publisher : Penguin
ISBN 13 : 1101979941
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)
Download or read book Business for Punks written by James Watt and published by Penguin. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
