Author : James L Burrow
Publisher : Thomson South-Western
ISBN 13 : 9780538625418
Total Pages : 0 pages
Book Rating : 4.6/5 (254 download)
Book Synopsis Marketing Foundations and Functions by : James L Burrow
Download or read book Marketing Foundations and Functions written by James L Burrow and published by Thomson South-Western. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.