Marketing e pubblicità. Approccio statistico all'analisi dei mercati di consumo

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Publisher :
ISBN 13 : 9788815040596
Total Pages : 344 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Marketing e pubblicità. Approccio statistico all'analisi dei mercati di consumo by : Sergio Brasini

Download or read book Marketing e pubblicità. Approccio statistico all'analisi dei mercati di consumo written by Sergio Brasini and published by . This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modelli di marketing. Statistica per le analisi di mercato. Segmentazione, posizionamento, comunicazione, innovazione, customer satisfaction

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ISBN 13 : 9788891727589
Total Pages : 496 pages
Book Rating : 4.7/5 (275 download)

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Book Synopsis Modelli di marketing. Statistica per le analisi di mercato. Segmentazione, posizionamento, comunicazione, innovazione, customer satisfaction by : Amedeo De Luca

Download or read book Modelli di marketing. Statistica per le analisi di mercato. Segmentazione, posizionamento, comunicazione, innovazione, customer satisfaction written by Amedeo De Luca and published by . This book was released on 2016 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: I modelli statistici per le analisi di mercato e dei bisogni della clientela hanno assunto oggi un'importanza risolutiva per l'innovazione, la competitività e lo sviluppo dell'azienda. Su questo terreno l'opera fornisce concreti strumenti metodologici, di supporto alle decisioni aziendali ed alle strategie di marketing dell'impresa. Il volume è strutturato in due sezioni: 1. Scelta del mercato-obiettivo, 2. Innovazione di prodotto e Customer satisfaction, suddivise in cinque parti e venti capitoli. I modelli presentati utilizzano dati aziendali reali. L'opera si indirizza agli studiosi di analisi di mercato, agli studenti dei corsi di laurea di Scienze Statistiche, Marketing e Comunicazione; ai Master in Data Science, ai Data scientist e agli analisti di Data mining. Il volume si rivolge anche agli Istituti di ricerche di mercato, ai Crm e BI Analyst ed ai Manager operanti nelle funzioni Commerciale, Marketing e Vendite.

Consumo e comunicazione

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Publisher : FrancoAngeli
ISBN 13 : 9788820464059
Total Pages : 196 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis Consumo e comunicazione by : Vanni Codeluppi

Download or read book Consumo e comunicazione written by Vanni Codeluppi and published by FrancoAngeli. This book was released on 1989 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pratiche di consumo e dinamiche di mercato

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Publisher : FrancoAngeli
ISBN 13 : 8835103533
Total Pages : 181 pages
Book Rating : 4.8/5 (351 download)

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Book Synopsis Pratiche di consumo e dinamiche di mercato by : Matteo Corciolani

Download or read book Pratiche di consumo e dinamiche di mercato written by Matteo Corciolani and published by FrancoAngeli. This book was released on 2020-10-14T00:00:00+02:00 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: 619.21

World Development Report 2019

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Publisher : World Bank Publications
ISBN 13 : 1464813566
Total Pages : 201 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2019 by : World Bank

Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

Knowledge and Innovation in the New Service Economy

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Publisher : Edward Elgar Publishing
ISBN 13 : 9781781959930
Total Pages : 348 pages
Book Rating : 4.9/5 (599 download)

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Book Synopsis Knowledge and Innovation in the New Service Economy by : Birgitte Andersen

Download or read book Knowledge and Innovation in the New Service Economy written by Birgitte Andersen and published by Edward Elgar Publishing. This book was released on 2000-11-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Knowledge and Innovation in the New Service Economy is an interesting book that provides a good overview of recent trends in the service sector. . . . This book is recommended for libraries supporting upper division and graduate programs in international business and e-commerce, or for those who want a thorough overview of the knowledge-based service economy.' - Steven W. Staninger, Business Information Alert Knowledge and innovation are key factors contributing to growth and prosperity in the new service economy. This book presents original, empirical and theoretical contributions to address the economic dimensions of knowledge and the organisation of knowledge intensive activity through specialised services. Specific analyses include: * macro statistics to highlight the contribution of services to economic activity * firm level survey data to identify and consider client relations * case studies of four innovation-oriented business services.

An Introduction to Online Platforms and Their Role in the Digital Transformation

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Publisher : OECD Publishing
ISBN 13 : 926455954X
Total Pages : 218 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis An Introduction to Online Platforms and Their Role in the Digital Transformation by : OECD

Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors

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Publisher : OECD Publishing
ISBN 13 : 9264116052
Total Pages : 78 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD

Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.

Integrated Reporting

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Publisher : Springer
ISBN 13 : 1137551496
Total Pages : 336 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Integrated Reporting by : Chiara Mio

Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.

Household Food Consumption Survey

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Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Household Food Consumption Survey by : United States. Department of Agriculture

Download or read book Household Food Consumption Survey written by United States. Department of Agriculture and published by . This book was released on 1965 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Financial Accounts

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Publisher : OECD Publishing
ISBN 13 : 9264281282
Total Pages : 424 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Understanding Financial Accounts by : OECD

Download or read book Understanding Financial Accounts written by OECD and published by OECD Publishing. This book was released on 2017-11-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Financial Accounts seeks to show how a range of questions on financial developments can be answered with the framework of financial accounts and balance sheets, by providing non-technical explanations illustrated with practical examples.

Evidence-Based Public Health

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Publisher : Oxford University Press
ISBN 13 : 0199826528
Total Pages : 312 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Evidence-Based Public Health by : Ross C. Brownson

Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.

Polymer Additive Analytics

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Publisher : Firenze University Press
ISBN 13 : 8884533791
Total Pages : 393 pages
Book Rating : 4.8/5 (845 download)

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Book Synopsis Polymer Additive Analytics by : Jan C. J. Bart

Download or read book Polymer Additive Analytics written by Jan C. J. Bart and published by Firenze University Press. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developing Corporate Social Responsibility

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Publisher : Edward Elgar Publishing
ISBN 13 : 9781781958728
Total Pages : 284 pages
Book Rating : 4.9/5 (587 download)

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Book Synopsis Developing Corporate Social Responsibility by : Francesco Perrini

Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.

Islamic Capital Markets: A Comparative Approach (Second Edition)

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Publisher : World Scientific
ISBN 13 : 9813274654
Total Pages : 403 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Islamic Capital Markets: A Comparative Approach (Second Edition) by : Obiyathulla Ismath Bacha

Download or read book Islamic Capital Markets: A Comparative Approach (Second Edition) written by Obiyathulla Ismath Bacha and published by World Scientific. This book was released on 2019-02-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Capital Markets: A Comparative Approach (2nd Edition) looks at the similarities and differences between Islamic capital markets and conventional capital markets. The book explains each topic from both the conventional and the Islamic perspective, offering a full understanding of Islamic capital markets, processes, and instruments. In addition to a full explanation of Islamic products, the book also ensures a holistic understanding of the dual markets within which Islamic capital markets operate.Ideal for both students and current practitioners, the second edition of the highly successful Islamic Capital Markets: A Comparative Approach fills a large gap in the current literature on the subject, featuring case studies from Malaysia, Indonesia, Europe, and the Middle East. One of the few comprehensive, dedicated guides to the subject available, the book offers comprehensive and in-depth insights on the topic of Islamic finance for students and professionals alike.

Own the Future

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Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Own the Future by : Michael S. Deimler

Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.

The Collaborative Enterprise

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Publisher : Peter Lang
ISBN 13 : 9783034301596
Total Pages : 436 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis The Collaborative Enterprise by : Antonio Tencati

Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.