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Author : Giuseppe Granata
Publisher : FrancoAngeli
ISBN 13 : 8835155258
Total Pages : 240 pages
Book Rating : 4.8/5 (351 download)
Download or read book Marketing e innovazione digitale written by Giuseppe Granata and published by FrancoAngeli. This book was released on 2023-09-22T15:49:00+02:00 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1310
Author : G. Carlo Manzoni
Publisher :
ISBN 13 : 9788882336738
Total Pages : 220 pages
Book Rating : 4.3/5 (367 download)
Download or read book Marketing e innovazione written by G. Carlo Manzoni and published by . This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chiara Cantù
Publisher : FrancoAngeli
ISBN 13 : 8835133556
Total Pages : 213 pages
Book Rating : 4.8/5 (351 download)
Download or read book Marketing innovation written by Chiara Cantù and published by FrancoAngeli. This book was released on 2022-02-01T00:00:00+01:00 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066.6
Author : EDOARDO. SABBADIN
Publisher :
ISBN 13 : 9788892175099
Total Pages : pages
Book Rating : 4.1/5 (75 download)
Download or read book L'innovazione Tra Marketing E Arte written by EDOARDO. SABBADIN and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Giovanna Pegan
Publisher : Springer Nature
ISBN 13 : 3030335887
Total Pages : 195 pages
Book Rating : 4.0/5 (33 download)
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Author : Alberto I. Dormio
Publisher :
ISBN 13 : 9781307076417
Total Pages : 626 pages
Book Rating : 4.0/5 (764 download)
Download or read book Marketing e gestione dell'innovazione written by Alberto I. Dormio and published by . This book was released on 2017 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Gruppo 24 Ore
ISBN 13 : 9788863454710
Total Pages : 162 pages
Book Rating : 4.4/5 (547 download)
Download or read book Design & Marketing written by and published by Gruppo 24 Ore. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chiara Cantù
Publisher :
ISBN 13 : 9788835121510
Total Pages : 160 pages
Book Rating : 4.1/5 (215 download)
Download or read book Marketing innovation. Il ruolo del transformative marketing per un'innovazione digitale e responsabile written by Chiara Cantù and published by . This book was released on 2022 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Associazione Italiana Studi Marketing. Convegno annuale
Publisher :
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.:/5 (878 download)
Download or read book Il marketing e l'innovazione di prodotto di fronte al cambiamento sociale e tecnologico written by Associazione Italiana Studi Marketing. Convegno annuale and published by . This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emanuele Invernizzi
Publisher : FrancoAngeli
ISBN 13 : 8891748013
Total Pages : 367 pages
Book Rating : 4.8/5 (917 download)
Download or read book Progetti di Brand & Marketing Communication written by Emanuele Invernizzi and published by FrancoAngeli. This book was released on 2017-01-10T00:00:00+01:00 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: 244.1.76
Author : Adam Arvidsson
Publisher : Routledge
ISBN 13 : 1134489897
Total Pages : 238 pages
Book Rating : 4.1/5 (344 download)
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author : E. Giacosa
Publisher : Springer
ISBN 13 : 1137498668
Total Pages : 305 pages
Book Rating : 4.1/5 (374 download)
Download or read book Innovation in Luxury Fashion Family Business written by E. Giacosa and published by Springer. This book was released on 2014-12-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
Author : Pasquale Del Vecchio
Publisher : FrancoAngeli
ISBN 13 : 8891731706
Total Pages : 127 pages
Book Rating : 4.8/5 (917 download)
Download or read book Imprenditorialità, marketing ed innovazione. Dinamiche competitive per le imprese ed i territori nello scenario della digital economy written by Pasquale Del Vecchio and published by FrancoAngeli. This book was released on 2015-09-21T00:00:00+02:00 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1107
Author : Nicoletta Buratti
Publisher :
ISBN 13 : 9788846457080
Total Pages : 168 pages
Book Rating : 4.4/5 (57 download)
Download or read book Il marketing della ricerca e dell'innovazione. Sfide per le imprese e il sistema Paese nell'economia della conoscenza written by Nicoletta Buratti and published by . This book was released on 2004 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ivan Ortenzi
Publisher : FrancoAngeli
ISBN 13 : 8835112001
Total Pages : 265 pages
Book Rating : 4.8/5 (351 download)
Download or read book Innovation + management written by Ivan Ortenzi and published by FrancoAngeli. This book was released on 2020-11-16T00:00:00+01:00 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.910
Author : Monaliz Amirkhanpour
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144388426X
Total Pages : 330 pages
Book Rating : 4.4/5 (438 download)
Download or read book Management Innovation and Entrepreneurship written by Monaliz Amirkhanpour and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.
Author : Carlo Alberto Pratesi
Publisher : Roma TrE-Press
ISBN 13 :
Total Pages : 197 pages
Book Rating : 4.2/5 (597 download)
Download or read book Ideazione, sviluppo e marketing dei nuovi prodotti written by Carlo Alberto Pratesi and published by Roma TrE-Press. This book was released on 2023-06-27 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Da sempre, in quasi tutti i settori, l’innovazione di prodotto è ciò che consente alle aziende di conquistare e mantenere la propria quota di mercato. Questa basilare regola dell’economia è ancora più vera oggi, in un mondo che penalizza fortemente chi non è disposto a ripensare giorno dopo giorno il proprio business, anticipando i nuovi trend e assecondando le sempre più frequenti discontinuità economiche, sociali e ambientali. D’altra parte, per le aziende innovare è un impegno sempre più gravoso. Non solo richiede forti investimenti finanziari ma anche talento, competenze e, prima di tutto, un approccio culturale che accetti il rischio di fallimento, considerato che statisticamente solo una piccola percentuale dei nuovi prodotti otterrà il successo di mercato sperato. In questo manuale si offre una panoramica dei principali modelli manageriali e strumenti operativi finalizzati che possono aiutare le imprese e le altre organizzazioni a aumentare la probabilità di ottenere successo di mercato attraverso l’innovazione di prodotto.
