Marketing Digital Na Pratica

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Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

ICTR 2023 6th International Conference on Tourism Research

Author : Dr Eirini Vlassi
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587685
Total Pages : 549 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ICTR 2023 6th International Conference on Tourism Research by : Dr Eirini Vlassi

Download or read book ICTR 2023 6th International Conference on Tourism Research written by Dr Eirini Vlassi and published by Academic Conferences and publishing limited. This book was released on 2023-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

ECSM 2021 8th European Conference on Social Media

Author : Dr Christos Karpasitis
Publisher : Academic Conferences Inter
ISBN 13 : 1914587014
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECSM 2021 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2021 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences Inter. This book was released on 2021-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 8th European Conference on Social Media

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer Nature
ISBN 13 : 9819997658
Total Pages : 539 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author : Pereira, Inês Veiga
Publisher : IGI Global
ISBN 13 : 1668489864
Total Pages : 347 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by : Pereira, Inês Veiga

Download or read book Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs written by Pereira, Inês Veiga and published by IGI Global. This book was released on 2023-11-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

i 7ae5cbbb5e11a09e

Author : Elio Marchand
Publisher : Clube de Autores (managed)
ISBN 13 : 8591941640
Total Pages : 341 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis i 7ae5cbbb5e11a09e by : Elio Marchand

Download or read book i 7ae5cbbb5e11a09e written by Elio Marchand and published by Clube de Autores (managed). This book was released on 2016-07-28 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Um verdadeiro manual para quem deseja se tornar uma autoridade online na internet.

Digital Influence on Consumer Habits

Author : Nripendra Singh
Publisher : Emerald Group Publishing
ISBN 13 : 1804553425
Total Pages : 205 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh

Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Technology-Enhanced Healthcare Education

Author : Cristina Vaz de Almeida
Publisher : Emerald Group Publishing
ISBN 13 : 1837535981
Total Pages : 230 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Technology-Enhanced Healthcare Education by : Cristina Vaz de Almeida

Download or read book Technology-Enhanced Healthcare Education written by Cristina Vaz de Almeida and published by Emerald Group Publishing. This book was released on 2023-11-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology-Enhanced Healthcare Education promotes the best practices and lessons learnt from COVID-19 and highlights the importance and impact of using information systems to increase levels of health literacy.

Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments

Author : Duarte, Alexandre
Publisher : IGI Global
ISBN 13 : 1668473550
Total Pages : 291 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments by : Duarte, Alexandre

Download or read book Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments written by Duarte, Alexandre and published by IGI Global. This book was released on 2023-05-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from digital fatigue and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organizations have reinvented themselves to cope with the COVID-19 pandemic and understand which of the reactive workplace communication practices and improvised solutions were considered advantageous. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being of the workers who are coping with these changes. The book combines a scientific exploration of these ongoing changes as we transition to a post-COVID-19 world with a collection of examples and best practices that help organizations in supporting their members through these transformations and in nurturing their well-being. Covering topics such as cross-department process dependencies, hybrid work environments, and wellbeing strategies, this premier reference source is a vital resource for business leaders and managers, IT managers, human resource professionals, students and educators of higher education, librarians, researchers, and academicians.

Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1600 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Joy

Author : Ana Tkalac Verčič
Publisher : Emerald Group Publishing
ISBN 13 : 1800432429
Total Pages : 190 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Joy by : Ana Tkalac Verčič

Download or read book Joy written by Ana Tkalac Verčič and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

Meu Próprio Negócio Extra

Author : Meu Próprio Negócio
Publisher : On Line Editora
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis Meu Próprio Negócio Extra by : Meu Próprio Negócio

Download or read book Meu Próprio Negócio Extra written by Meu Próprio Negócio and published by On Line Editora. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reunir as melhores matérias publicadas na Meu Próprio Negócio sobre o mundo digital já entrou para as tarefas anuais da redação. Afinal, não tem interesse mais crescente entre nossos leitores do que o empreendedorismo e boas ações de gestão que envolvam a web e suas tantas ferramentas. Para que você conte com um bom apanhado de informações que possam tanto inspirá-lo a novos negócios quanto ajudá-lo a incrementar o seu, confira o resultado desta edição especial Negócios na Internet.

Translation, Adaptation and Digital Media

Author : John Milton
Publisher : Taylor & Francis
ISBN 13 : 0429557108
Total Pages : 278 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Translation, Adaptation and Digital Media by : John Milton

Download or read book Translation, Adaptation and Digital Media written by John Milton and published by Taylor & Francis. This book was released on 2023-05-31 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptation has always been central to Translation Studies, and, as print media becomes less and less dominant, and new media become central to communication, Adaptation is more than ever a vital area of Translation and Translation Studies. In addition, links to new digital media are examined. This is the only user-friendly textbook covering the full area of Translation, Adaptation, and Digital Media applicable to any language combination. Divided into nine chapters, it includes a wide range of texts from Brazilian culture, ensuring an ex-centric view of translation. Each chapter contains an expository section, case studies, and student activities to support learning. It emphasises the central role of Adaptation in the translation of works for the popular book market, for theatre, cinema, radio, and, especially, the new media. This is the essential textbook for students in Translation and Adaptation Studies courses and instructors and professionals working on adaptation and transmedia projects.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Advances in Fashion and Design Research

Author : Ana Cristina Broega
Publisher : Springer Nature
ISBN 13 : 3031167732
Total Pages : 801 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Advances in Fashion and Design Research by : Ana Cristina Broega

Download or read book Advances in Fashion and Design Research written by Ana Cristina Broega and published by Springer Nature. This book was released on 2022-10-19 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.