Marketing Digital 360o. Implementación práctica

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Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441534853
Total Pages : 296 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Marketing Digital 360o. Implementación práctica by : Joseba Ruiz Díez

Download or read book Marketing Digital 360o. Implementación práctica written by Joseba Ruiz Díez and published by ANAYA MULTIMEDIA. This book was released on 2019-06-13 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace unos años el interés por todo lo que rodea el marketing digital se ha incrementado exponencialmente, dando lugar a la aparición de nuevos entornos laborales y especializaciones. Son las empresas quienes demandan cada vez más profesionales con conocimientos técnicos, ya no basta con entender o plantear nuevas estrategias en Internet. Esta especialización es el motivo y objetivo de esta obra: mostrar la parte más desconocida del marketing digital, los desarrollos y configuraciones más técnicas. Nace con la intención de ayudar a quienes trabajen en este sector con independencia de sus conocimientos. Los capítulos están escritos de manera ordenada y estructurada con ejemplos útiles y habituales que no pueden faltar en ningún planteamiento estratégico de marketing digital. Desde algo tan sencillo como añadir un píxel hasta la implementación completa del plan digital de una empresa, pasando por su posicionamiento en motores de búsqueda, su planificación analítica en Web y App, la creación de campañas publicitarias, la comprensión del RGPD, la implantación de acciones CRO, el uso de herramientas y plataformas esenciales, la aplicación real de técnicas y métodos de Data Science, y un largo etcétera. Además, todos los ejemplos tratados en la obra están disponibles para su descarga, y varias plataformas y herramientas que el autor considera esenciales en su día a día han colaborado ofreciendo accesos gratuitos, cupones y descuentos. Con este libro, el marketing digital más técnico pasa a convertirse en algo más cercano y sencillo de entender.

Marketing digital

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Publisher :
ISBN 13 : 9786073227483
Total Pages : 636 pages
Book Rating : 4.2/5 (274 download)

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Book Synopsis Marketing digital by : Dave Chaffey

Download or read book Marketing digital written by Dave Chaffey and published by . This book was released on 2014 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad 360º

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Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Teaching and Learning in Digital World

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Publisher : PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI
ISBN 13 : 8484243761
Total Pages : 212 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Teaching and Learning in Digital World by : Mercè Gisbert

Download or read book Teaching and Learning in Digital World written by Mercè Gisbert and published by PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI. This book was released on 2015-06-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many reports over the last few years have analysed the potential use of games, videogames, 3D environments and virtual reality for educational purposes. Numerous emerging technological devices have also appeared that will play important roles in the development of teaching and learning processes. In the context of these developments, learning rather than teaching becomes the main axis in the organisation of the educational process. This process has now gone beyond the analogue world and face-toface education to enter the digital world, where new learning environments are being produced with ever greater doses of realism. Teaching and Learning in Digital Worlds examines the teaching and learning process in 3D virtual environments from both the theoretical and practical points of view.

Operating Systems

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Publisher :
ISBN 13 : 9780136386773
Total Pages : 939 pages
Book Rating : 4.3/5 (867 download)

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Book Synopsis Operating Systems by : Andrew S. Tanenbaum

Download or read book Operating Systems written by Andrew S. Tanenbaum and published by . This book was released on 1997 with total page 939 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical manual on operating systems, which describes a small UNIX-like operating system, demonstrating how it works and illustrating the principles underlying it. The relevant sections of the MINIX source code are described in detail, and the book has been revised to include updates in MINIX, which initially started as a v7 unix clone for a floppy-disk only 8088. It is now aimed at 386, 486 and pentium machines, and is based on the international posix standard instead of on v7. Versions of MINIX are now also available for the Macintosh and SPARC.

Human Factors in Augmented Reality Environments

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Publisher : Springer Science & Business Media
ISBN 13 : 1461442052
Total Pages : 275 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Human Factors in Augmented Reality Environments by : Weidong Huang

Download or read book Human Factors in Augmented Reality Environments written by Weidong Huang and published by Springer Science & Business Media. This book was released on 2012-09-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in hardware and networking have made possible a wide use of augmented reality (AR) technologies. However, simply putting those hardware and technologies together does not make a “good” system for end users to use. New design principles and evaluation methods specific to this emerging area are urgently needed to keep up with the advance in technologies. Human Factors in Augmented Reality Environments is the first book on human factors in AR, addressing issues related to design, development, evaluation and application of AR systems. Topics include surveys, case studies, evaluation methods and metrics, HCI theories and design principles, human factors and lessons learned and experience obtained from developing, deploying or evaluating AR systems. The contributors for this cutting-edge volume are well-established researchers from diverse disciplines including psychologists, artists, engineers and scientists. Human Factors in Augmented Reality Environments is designed for a professional audience composed of practitioners and researchers working in the field of AR and human-computer interaction. Advanced-level students in computer science and engineering will also find this book useful as a secondary text or reference.

Customer Relationship Management

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Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

bookdown

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Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Managing Think Tanks

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Publisher : Open Society Institute
ISBN 13 : 9789639719002
Total Pages : 0 pages
Book Rating : 4.7/5 (19 download)

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Book Synopsis Managing Think Tanks by : Raymond J. Struyk

Download or read book Managing Think Tanks written by Raymond J. Struyk and published by Open Society Institute. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for policy institutes and consulting agencies.

Forest Management and Conservation Agriculture

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Author :
Publisher : Integrated Crop Management
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Forest Management and Conservation Agriculture by : Paul Borsy

Download or read book Forest Management and Conservation Agriculture written by Paul Borsy and published by Integrated Crop Management. This book was released on 2013 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines in great detail the design and implementation of a rural development project for smallholder farmers in Paraguay. Over a period of seven years, from 2003 to 2010, the project applied the basic concepts of conservation agriculture, forestry and agroforestry bene?ting 17 thousand farm families in the Eastern Province of the country. The practices promoted closely paralleled those being recommended for sustainable crop production intensi?cation by FAO which seek to enhance agricultural productivity while protecting the natural environment and improving ecosystem services. The book gives a clear-eyed analysis of the lessons learned and the factors for success and failure and so is an invaluable resource for those contemplating similar projects in the future.

Optimarketing

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Author :
Publisher : CreateSpace
ISBN 13 : 9781499272253
Total Pages : 188 pages
Book Rating : 4.2/5 (722 download)

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Book Synopsis Optimarketing by : Robert Rosenthal

Download or read book Optimarketing written by Robert Rosenthal and published by CreateSpace. This book was released on 2014-05-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:* A characteristic the best marketers have in common* What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences* How innovators optimize every major marketing element* What great marketing campaigns have in common* Organic ways to grow groundbreaking marketing ideas* The marketing technique that almost always raises response rates* How to easily and quickly run high-impact marketing tests* Tips on rapidly evolving your optimal marketing mix* How to turn your website into a bigger revenue driver* Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social* Strategies and tactics to optimize lead generation and one-step selling* What every marketer should know about concepts, copy, and graphic design* How to build a reliable "marketing machine" * A special section, "The Mind of the Optimarketer""Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.

Sustainable Energy Systems Planning, Integration and Management

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Publisher : MDPI
ISBN 13 : 3039280465
Total Pages : 286 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Sustainable Energy Systems Planning, Integration and Management by : Kim Guldstrand Larsen

Download or read book Sustainable Energy Systems Planning, Integration and Management written by Kim Guldstrand Larsen and published by MDPI. This book was released on 2020-01-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy systems worldwide are undergoing major transformation as a consequence of the transition towards the widespread use of clean and sustainable energy sources. Basically, this involves massive changes in technical and organizational levels together with tremendous technological upgrades in different sectors ranging from energy generation and transmission systems down to distribution systems. These actions generate huge science and engineering challenges and demands for expert knowledge in the field to create solutions for a sustainable energy system that is economically, environmentally, and socially viable while meeting high security requirements. This book covers these promising and dynamic areas of research and development, and presents contributions in sustainable energy systems planning, integration, and management. Moreover, the book elaborates on a variety of topics, ranging from design and planning of small- to large-scale energy systems to the operation and control of energy networks in different sectors, namely electricity, heat, ‎and transport.

Advances in Emerging Trends and Technologies

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Publisher : Springer Nature
ISBN 13 : 3030320332
Total Pages : 414 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Advances in Emerging Trends and Technologies by : Miguel Botto-Tobar

Download or read book Advances in Emerging Trends and Technologies written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2019-10-18 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 1st International Conference on Advances in Emerging Trends and Technologies (ICAETT 2019), held in Quito, Ecuador, on 29–31 May 2019, jointly organized by Universidad Tecnológica Israel, Universidad Técnica del Norte, and Instituto Tecnológico Superior Rumiñahui, and supported by SNOTRA. ICAETT 2019 brought together top researchers and practitioners working in different domains of computer science to share their expertise and to discuss future developments and potential collaborations. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Technology Trends Electronics Intelligent Systems Machine Vision Communication Security e-Learning e-Business e-Government and e-Participation

Ethnobotany of Mexico

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Publisher : Springer
ISBN 13 : 1461466695
Total Pages : 562 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Ethnobotany of Mexico by : Rafael Lira

Download or read book Ethnobotany of Mexico written by Rafael Lira and published by Springer. This book was released on 2016-04-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the history, current state of knowledge, and different research approaches and techniques of studies on interactions between humans and plants in an important area of agriculture and ongoing plant domestication: Mesoamerica. Leading scholars and key research groups in Mexico discuss essential topics as well as contributions from international research groups that have conducted studies on ethnobotany and domestication of plants in the region. Such a convocation will produce an interesting discussion about future investigation and conservation of regional human cultures, genetic resources, and cultural and ecological processes that are critical for global sustainability.

Structural Engineer's Pocket Book, 2nd Edition

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Publisher : Elsevier
ISBN 13 : 0750686863
Total Pages : 412 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Structural Engineer's Pocket Book, 2nd Edition by : Fiona Cobb

Download or read book Structural Engineer's Pocket Book, 2nd Edition written by Fiona Cobb and published by Elsevier. This book was released on 2009 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Now in its second edition, the Structural Engineer's Pocket Book is a comprehensive pocket reference guide for professional and student structural engineers, particularly those taking the iStructE Part 3 Exam. The combination of tables, data, facts, formulae and rules of thumb make it a valuable aid in scheme design for structural engineers in the office, in transit or on site." "Concise and precise, this second edition is updated to reflect changes to the British Standards, which are used and referenced throughout, as well as the addition of a new section on sustainability. Other subject areas include timber, masonry, steel, concrete, aluminium and glass." --Book Jacket.

Good Strategy Bad Strategy

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Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Physical Properties of Rocks

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Publisher : Elsevier
ISBN 13 : 0444537961
Total Pages : 494 pages
Book Rating : 4.4/5 (445 download)

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Book Synopsis Physical Properties of Rocks by : Jürgen Schön

Download or read book Physical Properties of Rocks written by Jürgen Schön and published by Elsevier. This book was released on 2011-08-02 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: A symbiosis of a brief description of physical fundamentals of the rock properties (based on typical experimental results and relevant theories and models) with a guide for practical use of different theoretical concepts.